Press release from
ESXENCE:
"The second edition of
ESXENCE – The Scent of Excellence, the event dedicated to artistic perfumery, will take place in Milan from the 25th till the 28th of march 2010 at the Museo della Permanente in Via Turati, one of the cultural Italian landmarks, in this way renewing it’s value a san artistic event, and giving visibility to excellences that meet a certain level of constant quality.
Artistic Perfumery is a creative activity that at the same time is history, communication, willingness to express feelings, memories, moments, situations, in an intangible creation that spreads “per fumum” (through smoke) that in the perceiver triggers an intense emotional and vital reaction. His masterpieces are works of art through fashions and trends, marking milestones in the styles and artistic references of all ages, always strives for excellence in quality, nuance, in the detail and in the harmonies.
In Italy Artistic Perfumery has reached an important position in terms of turnover, dedicated distributors, and passionate retailers. It has attracted many international players, due to a model based on a high level of quality and commercial, distributive choices.
Esxence - The Scent of Excellence candidate’s itself for the second consecutive year as the international appointment for any brand that operates, with passion and conviction, to the magnificent art of the olfactory language, that is constantly rising as an added value in the style choices that each person takes, in order to distinguish themselves choosing superb creations born not to be enjoyed by everybody, but to be admired for their intrinsic beauty for who can appreciate them.
Esxence promotes an event formulated coherently with the objectives that this sector has in order to develop internationally with a qualitative level outlined by criteria that represents the belonging of a brand to the sector of Artistic Perfumery, and with constant attention to creativity.
Esxence is conceived as an international crossroads of views, experiences, suggestions, provocations and knowledge: it hosts parent companies, Italian and international distributors in support of the brands, accepting the press, buyers, Italian and foreign retailers.
The Interior exhibition spaces have been designed to exploit the peculiarities of each individual brand and identity with a rational layout, elegant and uniform, to enhance the preciousness of each "product-actor”.
Esxence - The Scent of Excellence s a scene of creative excellence from around the world without conflict in proposals, designed for those interested to listen with their nose, to understand and appreciate the stories, anecdotes and bold innovations.
Esxence - The Scent of Excellence welcomes those who, with skill and dedication, are part of the wonderful community that promotes the values, beauty and traditions of the Designer Perfumery.
Esxence the second edition will propose a series of events, educational and informational activities that will alternate in the four-day event, accompanied by meetings and debates in which the industry will analyze the evolution of this niche market. Many will also be the opportunities for brands that wish to increase their exposure, describe their profiles, and their newest products.
During open days (only by invitation) to the public, a series of experiential moments will be proposed in order to discover the fascinating world of perfumery."
Did you like my article? Sign up for updates about new fragrances and vintage reviews of artistic perfumes