I loved his quote about the trendspotters in this Symrise issue: Suppose you are in the company of an internationally renowned trend researcher like Li Edelkoort. Besides talking about the newest trends to come, what sort of things would you want her to tell you?
First I would tell her that I have never slavishly followed a trend. But to remain a successful perfumer, I would ask her to look into her crystal ball and tell me exactly what I should do to create a commercially successful fragrance. But be forewarned, my dear Ms. Edelkoort, I want SPECIFIC answers! Don’t try to tell me things like, “White is going to be a big color along with red, and black and blue are still as popular as ever.” See, that’s exactly what trend researchers do: they don’t commit to anything. And finally I would tell her that I’d like to earn the money she does with her predictions …
First I would tell her that I have never slavishly followed a trend. But to remain a successful perfumer, I would ask her to look into her crystal ball and tell me exactly what I should do to create a commercially successful fragrance. But be forewarned, my dear Ms. Edelkoort, I want SPECIFIC answers! Don’t try to tell me things like, “White is going to be a big color along with red, and black and blue are still as popular as ever.” See, that’s exactly what trend researchers do: they don’t commit to anything. And finally I would tell her that I’d like to earn the money she does with her predictions …
Forecasting is such a big issue and business in fashion (is also a part of my job) but Roucel pointed so well its weaknesses.
Photo: Symrise
2 commentaires:
Lol, excellent quote!
His answer to the question:" Are global standards of beauty or universal fragrances a possibility in today’s world?" is even better
"Clever marketing and sales strategists would like to think so. ... One fragrance for everyone throughout the entire world? Never! As a creative spirit, you are automatically against globalization, standardization, uniformity..."
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