Speaking about printing the ad on the boxes … I see it as a desperate act of the brands. Because they pay a lot for every inch of ad … they want to be sure that you will not forget it.
There are a lot of brands who failed not only to speak about perfumes (the product) but also about their general idea/belief. Because they lost their soul … they try to vampirize it elsewhere. When Armani insists on Beyonce is because that's the last or only reason one would buy it.
I have a very bad feeling when I see that fragrances started to be treated like instant soups.
The paradox is … the juice itself is not bad!
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art