Living in Paris but still Romanian ... I noticed some French obsessions that you can read almost in every magazine, blog, TV ... in fashion, beauty, fragrance ... everywhere. I will say it in French:
décaler, detourner, reinventer, reinterpreter, questionner, aller au delà de, jouer la différence, reflexions, innovant. It seems that in France 2007 to be accepted everything should be twisted and the right/usual path is not OK. :) There is a certain way to speak to the French that brands know so well!
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
