I think all those questions are subject to reflect ... by brands. I go almost every week at Sephora and other shops to smell / try all kind of perfumes and sometime it happened to have very different impressions inside and outside, despite my very trained nose.
With all the myriads of launches I feel sometime guilty that I'm expeditive with fragrances / perfumers when I know exactly the amount of work.
But isn't it a subject that brands do not reflect enough? After all the work/money put in a new perfume if you don't give the right chance and proper sniff maybe the work is in vain.
3 seconds in the bad environment, with bad blotters and air full with fragrant vapours ... I think some perfumes deserves more.
In my opinion not the 400 and + fragrances a year are the problem but ... the way to smell / test them. Fragrance industry should rethink entirely this kind of system.
When I see all the money put in visuals I feel pity that they do not think of clever methods to have access to their perfumes.
Vapo's are not so good / blotters either (size, type, etc).
The perfume, though evaluated by perfumers in clean spaces is evaluated by the market in places like Sephora .... the perception is not the same for an untrained nose.
There are a lot of problems but also some solutions I saw.... Maybe in a next post.
Even Hermessence at Hermes ... are smelled in a mess, near the door and all the work of Ellena could not be appreciated.
Another bad example is Le Labo. They have very, very good fragrances and in Paris can be found at Colette, the trendy snobbish shop. They face there 2 big problems: the very smell of the shop (fig like and strong) and the food-bar in the basement of the shop. Lucky for them, most of the clients buy not exactly for the fragrance but because they are in Colette. Though they promote a lab image … the testing method could be more original (but still easy). I have an idea that is 1000 better than the blotters. It's hard to appreciate a rose in a sandwich-fig environement.
Did you enjoy my article? Sign up for updates about new fragrances, reviews of artistic perfumes and exceptional vintage masterpieces. I would be very happy if you would consider joining 1000 Fragrances, throughRSS feed,GoogleFriend connect, Facebook (more personal), or any other way that appeals to you.
Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art