I like this project and all the buzz / designs /ads. A huge work but very well thought and done. I'm not a fan of the perfumes but I like them too. Diesel is more interesting than Armani Emporio Diamonds (Beyoncé) in marketing and juice despite the fact that it's also LOreal and the target is about the same. The previous perfumes were not anything interesting, simply mass market.In terms of fashion Diesel is a great brand that I also love. Renzo Rosso's work and the way he created Diesel designs and concepts is amazing.
(I erased the post and put is again, that's why there are no more old comments here)
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art