While Europe and USA lived their worst years through the great Depression, while some fashion houses saw their American clients ruined, Chanel was on the point to live a great moment of her career. MGM proposed her a contract (1 million dollar If I remember well) to design dresses for their big stars in 1931. But this project will end soon after only a few experiments. In 1932 Chanel did the very famous exhibition of diamond jewelery, featured in Vogue, and those creations are still the inspiration of today's Chanel Joillerie. Fashion for Chanel in the 30's was rather different from the previous decade - romantic evening gowns, tull and lace.
In 1933 Glamour was put on the American market. Was it a project meant to evoke her experiences with American movie stars and to capture their magic? Was it a perfume to evoke Parisian sophistication and dream in a troubled era, as did Jean Patou who brought joy to her clients?
It seems for me that this perfume has never been introduced in Europe and the ad you see is American, from 1934. The perfume is a No5 variation but more floral.
20 years after, Bourjois put on the market a perfume called Glamour, but this one was a Chypre Floral Aldehydic in the direction of Crepe de Chine and Ma Griffe. Bourjois also, was selling a lot in USA and their Soir de Paris was a best seller. It seems that they wanted to continue the not so successful adventure started by Chanel.
Chanel Glamour is extremely rare now and to find it intact with perfume is already a miracle.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art