Heritage and good old past is not a new story for Guerlain. This ad from 1903, the cover of a 3 perfume set - Le Bon Vieux Temps, Tsao Ko, Fleur qui meurt - realised by Boutet de Monvel as many other from the same year, speaks about Guerlain's past. The woman is dressed in 1830 fashion (when the company was founded) and the first perfume is a good example for the nostalgic approach (Le Bon Vieux Temps - good old days). The ad has a touch of japanese style, as had the old perfume Tsao Ko.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art