In many recent articles about Rochas (the past 5 years) I saw the same error written again and again when author retell the story of Femme. That Rochas started his perfumes in 1936. Well, somewhere there was a typographic error that expanded. It's around 1926 that Marcel Rochas started to put on the market his first perfumes and it can be very easy seen in the ads he put in French Vogue. :) The correct information was given first by Christie Mayer-Lefkowith but few journalists read reference books and preffer a PR document. Today, after the closure of Rochas fashion so brilliantly revived by Olivier Theyskens, the fragrances are even worth. In the history Rochas fragrances survived the disparition of the fashion house in the 50's in a brilliant way, as does today Mugler. But now, it's just another example of "Brand Death" - when a brand has lost its soul. Their current offer is not interesting in any point (not even design) and if you liked classics (Femme, Madame Rochas) try vintage! Contrary to Luca Turin, I see Tocade as one of the worst fragrances ever created and after he expressed his first opinion in 1994 I did many efforts to smell it. It belongs to my "do not inhale" category.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
