Karl Lagerfeld is a well known fan of 1920's Art Deco movement and one of its promoters in the early 70's. He also had a big collection of art sold years ago in the auction. The latest perfume collection presented in WWD and developed by Coty has a design inspired by the books (that's the official story) ...But the truth is different. They were inspired by a famous bottle from the 1920' - the perfume Mon âme by Ybry (1925).
"Kapsule's fragrance bottle design, conceived with Luz Herrmann, embodies Lagerfeld's love of geometry. "There's the square and the circle, my two favorite things in geometric patterns," he said, referring to the linear bottle and its round label. Lagerfeld's signature is etched on the bottom of each flacon, which has a different hue according to the scent it contains."I love colored glass," he said."The difficult challenge we had was to create something neither too feminine nor too masculine," added Mariez. Kapsule's fragrance boxes are reminiscent of books. "We said: 'How can people get in one second that there are three different fragrances?'" said Mariez. "He had the idea of calling it volume one, two and three."
When we now the real inspiration al this design all the talk about design process sounds quite funny!
The original Ybry perfume existed in many colours (Baccarat - green, purple, turquoise, red, orange, caramel) and even this idea was kept in the Kapsule concept.
the photos: wwd and ragoarts
2 commentaires:
Tsk, tsk, tsk... Karl, really. That's a great find, Octavian. And those Ybry flacons are astoundingly modern. But then, that's what Art Deco was all about.
Rather strange that Karl Lagerfeld is copying the concept of Ybry. Do they have a deal with Ybry? Ybry still exists and has design rights on the original flacon for many years. Look at http://www.ybry.com The flacon of Lagerfeld is a shocking contrefacon to my opinion.
Francois Hubert
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