What is the meaning of "it smells old"? Is it because we smell a certain perfume over 2 decades or is it because those we associate the smell with have a certain age? I also think that the industry does not think very much about the age of the consumer, unless he is very young. The simplicity of many feminine launches is close to the formulation of body sprays for adolescents. Unlike fashion, in fragrance there is no ideal age and we live in a multilayered universe of tastes with different speeds. The press (I think of Le Figaro now) should show more respect to the variety of ages. The fact that you might have 50+ and like Mitsouko should bring more reflection to a young 20+ when discarding the perfume as "outdated". If the brand discourse can have an economic justification, otherwise the notion "outdated" is not very respectful and lacks the aesthetic dimension. The variety is more important today than the distinction "classic-modern, old-new". Of course, when speaking about a new launch this term could also mean … lack of originality by the interpretation of a classic theme.
Trends in fragrance are more relevant to producers and often mean a "new idea" or an idea that would sell. But they are not obvious for the consumer and cannot be identified simply because they do not work as in fashion. Half a day in big store can offer to any women the idea of what's hot in the season and what items she could/ could not wear. It does not work the same way in a perfume shop were new, old and very old creations stay together in similar new designs. Even if you smell entire Sephora you cannot be sure about what's hot that season. :)
Often vintages are discarded by young people as … smelling old, confusing the effects of time (the alteration of the juice) with aesthetics. In fact the problem is that is quite impossible to smell a 1930 formula fresh or a new one not reformulated. Often aldehydes were discarded as being old lady. But now our mind is clean of aldehydes… there are very few worn today in our modern universe infused with woody notes. Try Capricci and Coeur Joie (new extraits - Nina Ricci) and tell me if they smell outdated.:)
Did you enjoy my article? Sign up for updates about new fragrances, reviews of artistic perfumes and exceptional vintage masterpieces. I would be very happy if you would consider joining 1000 Fragrances, throughRSS feed,GoogleFriend connect, Facebook (more personal), or any other way that appeals to you.
Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art