Ethic & fragrance ?

If the concept of ethic is a part of classic art history and I still didn't figure out how it could be discussed for fragrance creation (if it's not obsolete), there is another "ethic" with a very loud voice and french accent. In fact the word ethic is very cherished in France, by press, marketing and fashion people and I cannot open a trendy magazine without something ethique or equitable. What is surprising is that in many cases it is a term used just to sell and not to discuss problems and the press abused a lot.
The honest criticism (or even activism, why not?) was replaced by selling tactics. Speaking about ethic (in the commercial area) it means at least 4 questions for me:
- What is ethic and what is not ethic?
- Who is ethic and who is not ethic?
Often as a consumer I'm not given that freedom of choice.

What cannnot be think as very ethic in fragrances:
- the fact that a reformulation is not indicated on the packaging
- the abusive use of the name of a fragrance from the past for a new perfume / brand different from the original (even if it is trademark free I do not like this "recycling")
- the confusion regarding the use of natural and animalic extracts in a perfume
- the confusion between "new bottle edition" and "new fragrance-flanker edition"

Other ideas?

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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art