Present in Romania last month to introduce his line, Kilian Hennessy, former marketing director for Alexander McQueen and international marketing director for Giorgio Armani (l'Oréal) gave a short interview to ZiarulFinanciar (sort of equivalent of Financial Times in RO). He said several interesting things like: - he beat Tom Ford (sales) at Bon Marche (Paris) and Bergdorf (New York).
- he considers Frederic Malle (2,4 millions EUR in a year but after 7 years) his direct competitor and expects by end 2009 to perform 1,4 millions EUR.
- he is ready to beat all his other competitors (Tom Ford, Bond no 9, Creed)
- he worked 6 months to launch his brand at Saks 6th Av. and admits that the crisis will affect him (the shop corners were rather empty!!!).
Like all guys that worked previously for big groups he seems to be very ambitious.
I hope that the next perfumes will pay more attention to bottle design (if it's luxury), will discard the stupid idea of matching expensive perfume and wax candle and will be more inspired in the choice of perfumes (I suppose that you know already the perfumes that received their "hommage" in the Oeuvre Noire) and their confusing names.
That's just to remember that the man behind the very creative fragrance concept of Mirror Collection (Thierry Mugler) will also launch his line in 2009 (see my post about Pierre Aulas). The description of the fragrances sounds very exciting but he should find a better designer.
Photo: Kilian in Romania as seen in Ziarul Financiar
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
