Pure Distance is a new luxury brand located in Vienna where the perfume is protected in the Puredistance Perfume Lounge, hold in a crystal masterpiece made of Swarovski crystal and 24 carat gold-plate. Its aim is to be one of the most excusive fragrance brands .
The fragrance created by Annie Buzantian (Firmenich), as described on their website, "is intriguingly complex. The perfume’s rich and sophisticated tones are a discreet statement of elegance.The perfume opens as top note with a fresh, ozone-tangerine blossom blend with a hint of cassis, complemented with neroli bigarade and crisp watery nuances. The heart of the fragrance warms to a sophisticated, modern blend of magnolia, rose wardia& jasmine; parmenthia & natural mimosa, before finally settling softly into the rich classical notes of sweet amber, vetiver and white musk."
I sampled the precious perfume and I was amazed by its composition and the new twist brought to luxury perfumes. Often very expensive perfumes face a problem with their customer. Not all the people with money have a certain fragrance expertise (or appreciation) and not all fragrance lovers can afford very expensive creations. In this delicate case it is very difficult to transmit to the customer the feeling of richness and preciousness. In many cases the already existing perfumes on the market have some "tricks" - heavy/opulent notes, an accent on very expensive and obvious raw materials, high concentration and strong trail, a traditional approach.
But Pure Distance brings us something new in this field. It has a very contemporary and clear approach like the cristal. It's very american (or what I imagine about NY), refined like modern architecture with no refference to the past. A certain quality that I found in some classic Estée Lauder fragrances.
The perfume is constructed around a lily of the valley -magnolia note, that is strong and very long lasting, but not heavy in the Guerlain tradition. It is very green on top like a fresh syrup from heavy white petals, refreshing and transparent (but not in the sense of 90's perfumes). It evolves very slow into a powdery and warm note with sandalwood and musk but the flower is still there. It is like a flower that you see in the wind and step by step you fall into her secrets hidden deep by the petals. Or the secrets of a woman!
Also, what is new about this perfume is how it relates to the skin. It's not a fragrance to stare at and admire the virtuosity of the perfumer but rather it's a luxury to be worn in silence. It makes a perfect fusion with the skin. Like the fashion done by women designers in this case the fact that it has been done by a woman is not a surprise. It's like a moment of personal luxury, a secret and intimate pleasure.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
Paulina Semyonova Zhemchuzina was head of the Chief administration of Perfumes, Cosmetics and Soap-Making Industry of the Soviet Union. She was also wife of the premier minister Molotov.
