The theme for Autumn-Winter 2010 is “New Generation Cities”, with Tokyo, Rio, Stockholm and Los Angeles as well as Paris selected by Explosion de Modes curator Alexandra Senes as the world’s new wave of urban influencers. I found a sensorial approach for Tokyo and info on FivebyFifty but now I'm excited to see what other surprises I will see for Rio or LA. As for Stockholm, a city where I lived in the past, I'm curious to see what aspect will be interpreted (now I have in mind a special cookie with saffron).
"Inspired by Tokyo’s fashion-forward areas, scent designer Kaori Oishi used essential oils and a blend of potpourri to create a palette of scents that evoke the characteristics of Aoyama, Jingumae, Nakameguro, Sarugakucho and Shimokitazawa. In order to recreate Tokyo’s “scent-scape” for Pret a Porter and its visitors, we drew inspiration from each area, putting together a list of adjectives that describe them."
Nakameguro - heavy woody notes, leather and patchouli scents.
Aoyama - marine, floral and shiso notes.
Jingumae - light woody notes, yuzu.
Sarugakucho - aromatic, powdery, almond, mimosa.
Shimokitazawa - floral, spicy, oriental scent.
You can read more on FivebyFifty
Also, wait for my personal impression on the scents, next days at Porte de Versailles.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
