"Because to be honest there's been too much product, too much copy-catting, and, probably too much consumerism. I think a sense of clarity, a sense leveling off and a sense of reality is needed.
I don't think anyone is going to want to look overly flashy, overly glitzy, too Dubai, whatever you want to call it. I just don't think that's the moment. But I do feel an emphasis on quality and longevity and things that really last."
Interview on the WallStreetJournal.
I think this is a good message to be heard by Guerlain. Stop sending bad fragrances on the market, go back to quality and creation and put some order in your lines!
If you think of fashion (with La petite robe noire de Guerlain) think also fashion. Time is changing. Bling is out. :)
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art