Friday, February 20

Marketing, Myths and History

I was on the website of Robert Piguet today and a presentation text of Baghari kept my attention.
"Robert Piguet chose Master Perfumer Francis Fabron to work on the creation of Baghari with him. Mr. Fabron was known for his aldehydics, like L’Interdit, which he created for Givenchy as Audrey Hepburn’s signature scent. His compositions are in the so-called French style, very polished and feminine, delicately powdered. He is best known for Nina Ricci’s L’Air du Temps and Balenciaga’s Le Dix. Robert Piguet with his unerring discernment, chose the perfect perfumer to work with him on Baghari, a quintessentially feminine and romantic soft floral fragrance, ideally suited to the woman who is young at heart."
It seems a beautiful historical introduction to Baghari but in fact it is 100 % wrong! Or wrong according to my perception of history and its use.
It is wrong because all the perfumes of Francis Fabron appeared after Baghari, the formula was created right after the war (1944-1945). It is also wrong because he became Master Perfumer after and what it is not said (and not analysed yet) is the influence of Baghari on other fragrances.
When Francis Fabron and Germaine Cellier created the Piguet perfumes they were young and unknown perfumers. No other major fine fragrance creation is recorded before those for Piguet.
Now, in 2009 it's not necessary a fault of Piguet (they sell perfumes, they do not write books) but I presume that many took the text as an historical information and translated it in several languages.
The history of Piguet is great, but they still do not know how to use it and put it into words.
Did you enjoy my article? Sign up for updates about new fragrances, reviews of artistic perfumes and exceptional vintage masterpieces. I would be very happy if you would consider joining 1000 Fragrances, throughRSS feed,GoogleFriend connect, Facebook (more personal), or any other way that appeals to you.
Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
Blog Widget by LinkWithin