Style in Perfumery (Jean Claude Ellena)

"When explaining a perfume composition to a beginner, it must be emphasized that it is not just a sum of more or less sophisticated odoriferous substances. It will be necessary for the begginer to understand that there exits a special touch (style) in perfumery. The style of Lanvin's Arpege has nothing to do with that of Van Cleef Arpel's First, neither has Rubinstein's Men's Club with Dior's Eau Sauvage, nor Monsavon's with Procter & Gamble's Camay, although ingredients used (the words) are oten the very same. As with music, painting and literature, even though notes, colours and words be the same, we find the style treatement, form and the musical, pictorial or literary arrangement offer unlimited variety."
Jean Claude Ellena, 1983 & 1986 (PCA and PF)

By that time he headed a group of perfumers that have been known for a specific philosophy and creative approach to perfumery. The perfumery Team concept was developped in the mid 70's in a small group of perfumer's working at Lautier. Unfortunatelly, as they were not working on big projects (big launches), we cannot appreciate the results today.

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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art