Friday, February 27

What they smell and what they are

The efforts around La Petite Robe Noire seem rather hilarious. Today I read an article in Le Figaro about an event done at 68, Champs Elysées.
"Dress code oblige, toutes ou presque affichent la black attitude avec un chic parisien discutable" everything is done to give a vintage feeling to their perfume, even the collaboration with the expert Didier Ludot. If you read the description you would love the perfume: "rose, de thé fumé, de patchouli, de musc et de vanille.". Indeed, it sounds very good and everything seems perfect.
But it is hilarious and forcé to pass a cherry-almond-sweet lovely sorbet to a distinguished perfume. This kind of cross pollination between the suggested image and the real client is very strange to accept. As I said in the past, there is no shame to be girlish, pinky, bling bling and even to sell delicious macarons. What gives me headache is the pretentious attidude.
But that's enough for this week with La Petite Robe Noire de Guerlain.
You can read the official LVMH presentation and their stereotypes.
It's not easy to enter the fashion world. You don't stick a name and speak about style :)
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
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