Friday, March 27

Scentsory Design

From the new academic journal Fashion Practice ... an interesting article about a different approach in fashion design.
"In this article, the known affective potential of the sense of smell is discussed, by introducing “Aroma-Chology” as a tool that is worn as an emotional support system to create a personal “scent bubble” around the body, with the capacity to regulate mood, physiological and psychological state, and improve self-confidence in social situations. The clothing formulates a “healing platform” around the end user by creating novel olfactory experiences in textiles that are not as passive as current capsulated capsule systems."

"What makes this novel from existing fragrance delivery methods (such as the traditional perfume bottle) is that it offers a revolutionary way to get fragrance to the right place at the right time. It offers the end user a “mood fragrancing” experience depending on personal needs, by automatically dispensing an atomized burst of fragrance, when triggered from a switch, timer or external stimulus (i.e. biometric sensor for emotional stress response). Just as people store different genres of music in their iPod, this method offers a new sensory system to collect and store a selection of fragrances close to the body; a modern “iPod of the Fragrance Industry” embedded in fashion."

Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, Volume 1, Number 1, 2009
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
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