Wednesday, April 29

"Idylle" between Coty and Guerlain

Following a note written on auparfum about a possible new Guerlain called Idylle here you have the original perfume. It is a famous, ultra expensive and rare perfume from Coty with a bottle created by Lalique in 1911 (or 1910, I'm not sure). The bottle cand be found in the reference Lalique catalogue from Marcilhac on page 927. In my documents I found that this perfume maybe was launched later, in 1917 (see with the day of launch).
If in the past several great Coty perfumes are said to be the inspiration behind some great classics created by Jacques Guerlain, today would Guerlain borrow the name of a great creation? (like Lagerfeld - Coty did for Ybry)
I hope they will take a wise decision about this name of the great COTY, the competitor of Guerlain in the great L'Heure bleue era.
Idylle as a trademark like this image was registered on 16.02.2009 by Guerlain in France, number 3630111 on the class 03 (perfumery products). Here you have the photo of the document registered at INPI (notice also that the name alone was deposed before, in 17.11.2008)
But now, you know that between a name and a product put on the market, many things can happen.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
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