Yesterday night in Bucharest, Madison perfumery organized an event for my visit in Romania. It was a vivid talk about what I call "exceptional fragrances". Because I'm not very comfortable with the terms niche, luxury or artistic perfumery, I had to come with a new word. Exceptional because of the quality of ingredients (in some cases), because of the idea (a special taste in perfumes that not all people would appreciate like MKK), the story and inspiration (when it is the true) or the "artistic quality" of that fragrance that makes it special. I presented and demonstrated several ways to appreciate a perfume and my "tricks" to perceive several notes and enhance them while wearing a perfume. It's amazing to see how passion goes directly to the scent itself and less to the brand as it used to be in the past (and it's Romania, not France). Without being perfumistas, people devote a lot of time smelling, and exploring fragrances that are different and the brand story is not that important as it used to be in the past. I had also a short talk about reformulation because I was asked why some fragrances are not what they used to be by people who had no clue about IFRA or Cosmetic Directive. Without entering in many details I explained what's going on and people were shocked by this tragic situation and I advised them what NOT to buy and where to pay attention but also spread the news of this barbarism.
I did also a presentation of several Parisian special fragrances, without mentioning the brand, the story, the ingredients, in order to have a spontaneous and intimate discovery of those exceptional perfumes. It's important to concentrate on what you actually smell, share impressions and find those hidden facets inside a perfume relevant to you. In my selection I had perfumes from Serge Lutens (Palais Royal), Frédéric Malle, Chanel and some of Jean Claude Ellena.
I plan also to think some special events this fall in Bucharest (on my own concept) and "never seen in Paris". It's amazing to see how many hearts a fragrance (and a glass of champagne) can unlock.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
