But, there is also a sad story about l'Express. Yesterday at noon, I left a message there about the jasmine absolute and the irony of our contemporary society. We can reproduce the past decoration but will the perfume extract be the same in 2011 when No5 will have 90 years?
My comment was not approved as if censorship still exists in French press. As if l'Express, having an exclusive access to Chanel (they are also part of the campaign, don't they?) would like to do anything to please Chanel. The author also wrote an article in the past I read during FIAC about classic perfumes that are out of fashion and I wrote about this strange attitude.
"Les fragrances, on le sait, sont très sensibles aux effets de mode et aux méfaits du temps. Mettez donc le nez sur, au hasard, Paloma Picasso - de l'héritière éponyme-, Giorgio Beverly Hills - from Hollywood anées 1980 - , ou sur un jus début XXe - Chypre de Coty? Liu de Guerlain? et constatez: aussi bon sentent-ils, ces effluves sont incontestablement datés. Et, sauf à posséder une solide culture olfactive, du genre qui met en perspective et libère le jugement, on reste au mieux un brin coi devant l'étrange émanation. Ou on rejette l'antiquité comme un vulgaire vapo d'ambiance" Of course, it is not the case with No5 :)
The fact is that my comment left on l'Express can also be an "erreur technique" as it always happens at the right moment. Maybe one day french journalists will realise what they lose with the new changes.
If you speak french, do not hesitate to post a comment there, maybe it will be published. I think that consumers (at least in France) should be aware about the problem of jasmine absolute and the fact that No5 extract has difficulties today. It's less important being polemic and more relevant that the press with a large audience (at least on the web) shows a responsible and informative attitude.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art