
Today I discovered on Champs Elysées the latest creation from Bvlgari called Blv Eau de Parfum II, featured by the model Laetitia Casta and presented in a blue-gray packaging that seems a sky version for the classic Blv. But it was almost impossible for me to smell the perfume! The scent is so delicate and evanescent, lost into the blue sky that I had a very strange sensation. It smells like a 0,1% dilution of the classic Blv with a small and graceful violet on top, a 0,01% (or even less) dilution of Aimez moi (violet-licorice) plus an airy, almost invisible, raspberry breeze flower effect like Féerie (Van Cleef&Arpels). I'm not sure what this perfume is all about except the Firmenich musks (I'm not anosmic to any of them). On my skin it is very weak and after less than an hour I was not sure if the very "thin" smell is from the fragrance or from the shower I took before the walk. To my surprise, even the face tonic lotion I use is stronger than this creation.
For me, this Bvlgari is everything but not a fine fragrance. It is the pure expression of the nonsense in our society. Why should I buy a luxury brand perfume that smells less than my delicate personal care products?
If the idea of the perfumer Jacques Cavallier was to express a "modern vision of the colour blue", he did it perfectly. It smells like the infinite sky where all fragrant molecules are lost and there is nothing out of the blue. The perfumer also said he wanted something more opulent and less transparent. At least there was a dream because to me it seems the lightest Bvlgari perfume (except for the children version).
For me, this Bvlgari is everything but not a fine fragrance. It is the pure expression of the nonsense in our society. Why should I buy a luxury brand perfume that smells less than my delicate personal care products?
If the idea of the perfumer Jacques Cavallier was to express a "modern vision of the colour blue", he did it perfectly. It smells like the infinite sky where all fragrant molecules are lost and there is nothing out of the blue. The perfumer also said he wanted something more opulent and less transparent. At least there was a dream because to me it seems the lightest Bvlgari perfume (except for the children version).
Narciso Rodriguez Essence, a great metaphor of the clean scent, was done more or less at the same time at Firmenich, so no surprise if some of you will feel inside this Blv II a soft breeze from the amazing silver bottle with a "floral" raspberry on top.
Change the name into Essence d'Azur and you have a perfect and correct picture of the Versailles sky that gave once the color Blue Trianon. Attach a blue ribbon and a saphire, do it 10 times stronger and you have a neo Marie Antoinette creation. But with Bvlgari Blv Eau de Parfum II named so uninspired like Gucci Eau de Parfum II, there is no concept behind to explain why this is actually not a fine fragrance.
Official main ingredients in Bvlgari Blv Eau de Parfum II: Violet, Mandarin Orange, Star Anise, Licorice , Iris Absolute, Patchouli Blossom, Vetiver, Benzoin, Ambergris, Cistus Rockrose, Musks. The main flower seems to be a transparent violet over a soft oriental woody base.
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6 commentaires:
J'ai été devancé d'un poil on dirait ? Un non-parfum pour relancer l'original peut être ?
je ne sais pas.... mais s'il avait été "marketé" com non-parfum ou anti-parfum ou n'importe quoi d'autre... j'aurais compris. Ils ont lancé aussi les produits corps ce qui est un peu étrange pour mes gôuts :)
En plus, je ne sais pas ce que les gens peuvent sentir dans l'atmosphère surchargée des magasins.
l'ambiance surchargee des magasins, that's such an unsurmountable problem...but this light bleu blu sounds surprisingly nice for this season.
Le concept est peut-être simplement "un parfum pour les gens qui n'aiment pas les parfums".
Les parfums légers légers qui laissent toute la place à l'imagination du client (imagination influencée par le descriptif du parfum qui parle de voyage et d'ingrédients rares), il y en a beaucoup.
Je vois même sur la blogosphère des amateurs avertis de fragrances louer des parfums "vides", ils y voient de jolies constructions. Ca me sidère.
Un remake à la Azzaro et sa fameuse phrase :)
Du vide, il y en a partout, même du silence. Il y a eu une expo récente au centre Pompidou à ce sujet là dont l'idée était de décrocher du mur le regard du public. Mais bon.... le vide parfumé peut être une expérience ponctuelle. S'il persiste on est dans l'ascèse.
J'espère qu'on sera quand même loin du syndrome des "Habits neufs de l'Empereur". :)
Cette histoire me fait sourire. En effet, si l'empereur a l'air nu c'est qu'il est nu !
Le rapprochement est très bien trouvé. Les parfums "vides" sont "nus".
D'une façon générale, les bobards que les vendeurs de parfums font gober aux clients sont innombrables. Comme les acheteurs se savent ignorants en parfum, ils n'osent rien dire.
Pour faire court : personne ne crie "Mais c'est de la merde!", alors que justement, de la merde, on en trouve beaucoup sur les rayons.
(Tu vois, tu n'es pas le seul à trouver des images poétiques :X (j'ai honte ^_^))
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