Eau sauvage is given now a new promotion campaign in France (and a new formula!) with a photo with Alain Delon taken in the 60's. But the photo is not original being "censored". Delon was smoking a cigarette in the 60's in the same picture but Dior took it out. This is insane! The whole story is detailed in French in Le Parisien.Do you remember what happened after Michelangelo's death? A pope thought that there were too many naked people in his paintings in the Sixtine Chapel, and so some were "dressed up" for ever giving headaches during the restauration of the chapel.
"En 2005, la célèbre cigarette de Jean-Paul Sartre avait aussi disparu sur une affiche de la Bibliothèque nationale de France, comme celle d’André Malraux en 1996 sur un timbre de la Poste. Certains font de la résistance, comme le distributeur de films Warner France qui, au printemps, a refusé d’enlever la cigarette des doigts d’Audrey Tautou en Coco Chanel"
More in Le Parisien and in Nouvel Obs (photos).
A previous press article in LeFigaro about the official campaign.

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