Tuesday, July 7

New fragrance in 2009: Helena Rubinstein Wanted

Finally Helena Rubinstein re enters the fragrance universe after many years (the last being Barynia in 1985) with a special creation featured by Demi Moore and created by 2 sacred monsters of modern perfumery from IFF - Carlos Benaim and Dominique Ropion - and based on magnolia. Magnolia is a note that has already been present in at least 3 vintage perfumes from Madame Rubinstein, many of them very rare.
Photos of the shooting campaign / movie are on Puretrend.







A small note - if you google the fragrance you'll see that there is an error. In 1905 she has just started her adventure in cosmetics in Australia and that year is also the date for the trademark of her first beauty pamphlet. There was not even the thought of a fragrance in 1905. Too early.
The launch photo for Wanted, the fragrance by Helena Rubinstein :
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
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