"The all-natural AGELESS anti-aging fragrance is a proprietary combination of aromatic essences […] Also containing oils of Lily of the Valley and peony, the formula is based on natural bio-chemistry."
Today we have another surprise in The Wall Street Journal - the scent of a winner. What Bond No 9 did with irony in the Andy Warhol perfume is now presented as a scientific creation with a patent pending. This is the new idea of Michelle Roark, the 2009 U.S. freestyle skiing champion for Confidence - the fragrance.
"Ms. Roark's research is designed to take this connection to a practical level by creating a concoction that will be as universal in its ability to improve performance as aspirin is in relieving headaches."
You will find there also the concept of the Golden Ratio that I presented on my blog recently (from an aesthetic perspective).
The only thing I expect from a perfume is Beauty. But this is hard to achieve and even harder to explain.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art