Perfumer
Sandrine Videault is the author of the new release from LesNez, Manoumalia, a fragrance inspired by Wallisian culture in New Caledonia (where she also lives) and featuring a special flower - Faagrea (
Fagrea berteriana). It is also called the Perfume Flower Tree or Pua Kenikeni or Ten Cent Flower (said to be the equivalent of the Tiare flower to Tahitians). It is not the first time that Sandrine Videault brings old traditions to the modern world. Through fragrances, atmospheric perfumes or olfactory exhibitions she brought us
- Kyphi (reconstruction of the ancient Egyptian perfume and exhibited at Cairo Museum),
- Metopion (reconstruction of the unguent and interpretation of the Egyptian cones for an exhibition dedicated to the beauty of ancient Egypt at Sephora)
- "The song of songs" (olfactory exhibition with perfumed fountain and scented columns for The Arthus Bertrand Unusual Prize)
- "Afrikabrak in every Senses" (Olfactory Illustrations of Hervé Di Rosa Sculptures)
- "Ambre Indien" (atmospheric perfume for Esteban)
The use of the fragrance as vehicle of meaning appears at least in 3 types of projects she worked on: Olfactory exhibitions (Metallic Bubbles), Olfactory Decorations (Original Land and Flowery Path) and Olfactory Illustrations (for different art exhibitions).
Before the review of the special
Manoumalia from LesNez, I interviewed last week
Sandrine Videault to learn more about the fragrant world she sent to us from an unknown, exotic universe with pure sensorial experiences.
1. The traditional perfumery with ethnographic references is almost an unexplored land for our contemporary "nose". How would you describe your olfactive experiences during the creation of Manoumalia?
Authentic. I often said to myself that it is a Real Gift for a perfumer to live such ancient olfactive experiences in the XXIth century. Even more if you see how fast ancient traditions (savoir faire) can be lost.
2. How traditional perfumery and ethnographic experiences can enrich in terms of composition or technique (manufacture) the modern perfumery?
In terms of composition, the ancient perfumery considered not only the esthetic harmony of the fragrance, but also the healing power, its medical / psychic / psychological power. It is not often the case today. In terms of fragrance manufacture the ancient perfumery can bring us applications or forgotten supports.
3. What are for you the "fragrant fingerprints" of New Caledonia?
Guaiac, Sandalwood, Cassie, Mimosa, Lantana on a leather-smoke dry down or something similar.
4. What is the relation between fragrance and man in the culture that inspired you?
The fragrance speaks for him socially, affectively and when René Schifferlé from LesNez made the statement " the fragrance is an invisible friend that speaks for you" (the brand credo), I found that this was close to the perception that Wallis have about fragrance. The fragrance speaks for them.
How do they wear a scent?
They wear it like necklaces, crowns, garlands, on the skin, on the hair, on the whole body. I saw them washing their hands with fragrance and not with water and soap.
What is the relation between fragrance and the sacred / profane world, are there any favorite scents or even forbidden scents?
There is a relation with the sacred world, they wear a lot of fragrance and even more during ceremonies and rituals. Before preparing an ancestral scent like Tuitui, they make a "speech". Their favorite scents would be the old chypre notes, the ambers, the white opulent flowers but even more, the Hea seed that is very rancid. Too rancid for the occidental nose. About forbidden scents, I do not know them and I admit that I have much to learn from their culture.
5. For somebody that has never smelled "fagraea flower", what would be the closest description?
It's a white frangipani, very gardenia. It's creamy and a little bit pungent for the nose. A power that is identical to the tuberose flower.
6. You speak in Manoumalia fragrance about a sincere and profound olfactive culture that has inspired you. If somebody lives in a big city like Paris or New York, how this culture can inspire and enrich?
Leaving behind those 2 cities and traveling. Travels should be a part of the schedule of a perfumer.
7. Are there any raw materials that inspire you right now, that intrigue you or even resist you?
Everything depends on the moment of creation and the theme I'm working on. They are not really the same. For Manoumalia, the plant that inspired me the most is fagraea, the material that intrigued me the most was the Sandalwood from New Caledonia and the material that resisted me the most was the Vetyver Java.
8. What are the most beautiful memories you keep from the meeting with Edmond Roudnitska, your master perfumer?
One of the most beautiful memories I have is the moment when I said to him that I'm Caledonian. He stand up with his hands and said: "It's Caledonia that comes to me. At the end of my life it's Caledonia that comes to me." After, he sat down and told me that he became perfumer because he wanted to go in New Caledonia. One friend of his parents often told them about the branch of Chiris House managed by his cousin in New Caledonia. He had 20 years and started to dream about New Caledonia. Then he applied for Chiris but this house had no branch in New Caledonia but at Cayenne. The friend confused the 2 places. Cayenne did not interest Roudnitska. Then he applied for another Fragrance House where he started. If he didn't want to go in New Caledonia, he would have never came with the idea to apply for a job in another Fragrance House.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art