Until the 50's, two other houses were using the name Guerlain - Marcel Guerlain and Hughes Guerlain. Some of their creations were spectacular, but they are not well documented today. Before the end of the legal battle for the trademark, Guerlain, the old house, was using in the advertising a phrase saying "Nous n'avons pas de prénom". The client might have been quite confused. One bottle with a hidden story is Aimée produced by Hughes Guerlain in the 30's. It was a clear reference to the perfumer who created the divine Jicky but in those day the public was less aware about that. Aimée by Hughes Guerlain is also a reference to the great success - L'Aimant (Coty). It means magnet in french but also... magnetic love as it sounds like "aimant" ("loving" from the verb "aimer") and smells like Chanel No5 but more vanilla. François Coty, a well known lover with many mistresses, had been recently divorced and this was well known because he was a public figure.
Aimée by Hughes Guerlain with its rectangular bottle (so No5) has been recently on sale on Internet and represents one of those rare bottles with hidden stories and special scent - the french style.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
