Givaudan, the world leading fragrance manufacturer, has unveiled the ultimate fragrance selection tool called i-Perfumer, an i-phone application that will guide the consumer in the perfume ocean, created by their Technology and Innovation dept.
“Many people are so daunted by the choice that they walk away. Others simply buy the same perfume every time because it is a safe choice,” - Maurizio Volpi, marketing director at Givaudan Fragrances.
i-Perfumer has been developed around a database of 4,000 masculine and feminine prestige fragrances that were already included in Miriad 2.0 an internal Givaudan software used to map the fragrance universe, awarded this year with the FIFi Technological Breakthrough of the Year for Fragrance Creation & Formulation.
"This tool is a comprehensive representation of the fine fragrance market and we aim to update it on a quarterly basis to ensure that users have the right information about the latest launches” - Linda Harman - Givaudan's spokesperson.
i-Perfumer is based on a special algorithm and it combines your data, the perfumes you like and your olfactory preferences.
The App is available from the Apple Store free of charge and it functions once the user has created an individual profile designed to establish what sort of fragrance would be best suited to specific individuals. Also like a scent map, it allows users to interact (what perfumes are the most cherished by users). It can be downloaded for iPhone, iPod Touch, iPad.
I'm curious what do you think about iPerfumer, if it works for a real fragrance connoisseur and if a "machine" can make better perfume suggestions based on previous fragrances. 
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
