Ivoire de Chanel is one of the lost marvelous creations of the 30's and there is no chance to see it back very soon. This is an image from my personal archive, taken in the mid 30's from the Chanel boutique, though the perfume was not really advertised. Before 1945 the Chanel collection of perfumes sold in Paris was very rich but they made a very intelligent choice and only very few were advertised (80% was No5). This allowed the public to focus on 2 things - the name and the number. This vision is clearly expressed and explained in an interview given by Wertheimer just before WWII, that I have in my collection of Chanel documents.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
