Thursday, July 29

The perfume of Madame Loulou

This beautiful polish valse-hésitation written by Harry Waldau (music) and Konrad Tom (text) is about a beautiful woman envied for her perfumes, gowns and men. Her perfume, as mentioned in the song was .... Coeur de Jeanette, the exquisite creation from Houbigant.
There is something tragic about this song from 1934. In 1943 the perfume of life became the scent of death because the composer would die in Auschwitz. This recording with "Madam Loulou" is from 1943. It is captivating and sad like the permanent hesitation of the perfume - we enjoy it as it evaporates. Hesitating molecules between the paradise of scents and the bottle. Its disappearance is our joy. 
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Marry Me ! (Lanvin) new fragrance review


Marriage is not very fashionable today and when it happens it has to be exceptional. Marriage, family and love represent the heart of Lanvin house. It was the dream of Jeanne Lanvin (1867-1906) an exceptional designer who devoted her entire life and career to her daughter - Marguerite Marie Blanche. In the 20's and 30's she created the most beautiful wedding gowns in Paris. Some of the gowns reflected her catholic inspiration because the traditional values were also the values of Lanvin and they depicted the most important moments in women's life - birth, child, first catholic communion, first love, first bal (debutante), wedding gowns. Collection Blanche is their contemporary wedding line. In 2010 Lanvin launched a perfume that should reflect these core values of the house.
Unlike Beautiful (Estée Lauder), Marry Me (Lanvin) is a very shy floral perfume, more a whisper than a true proposal. It is a bouquet of white delicate flowers from the garden where the freshness of honeysuckle, light gardenia, green sambac jasmine and dewy freesia was captured. This garden seems to be built on a light lily of the valley note that stands somewhere between Miracle (Lancôme) and Pleasures (Estée Lauder) with soft powdery notes of raspberry and white musk. The top note represents the green-floral-delicate heart found in many flowers while the dry down is actually a very known accord found almost everywhere with a soft mossy note, transparent woody cedar and delicate amber. I like only the green gardenia-green jasmine note and how the delicate petals were captured inside.
The perfume is wrapped in a green tea-soft fruity note, an accord that sits between the classic green tea note of the 90's (Green Tea Elizabeth Arden or Chèvrefeuille / Thé Vert Yves Rocher) and the more modern interpretation given by Mathilde Laurent in her fresh perfumes from Les Heures. But unlike Cartier, Marry Me (Lanvin) is very "traditional", less innovative and more focused on the floral freshness. The note is easy to wear, fragile and maybe too easy for what Lanvin represents today in fashion. It has a little volume and the tenacity on skin is not great. Can we have a ceremony if the proposal is a whisper? 
When Estée Lauder created one of the most celebrated (and sold) perfumes inspired by wedding, she knew she had to compete with at least 2 elements - the perfume of surrounding flowers and the fragrances worn by guests. She also knew that a great perfume should be something memorable, something you love and remember and something easy to understand without losing its mysterious facet. Unfortunately, Marry Me is quite far from these concepts and closer to the very conventional A Scent Eau Florale (Issey Miyake). It is pleasant but weak and without that special ingredient that makes you ask for more perfume. It is also very … white and clean with an almost clinical sensation that is not found in natural flowers but somewhere else in your house among the beauty products.
Several years ago I was asked by some magazines to write an article about the perfumes I would recommend for a wedding. I still believe that the white veil represents something unique and exceptional in our life and the perfume should express that emotion.
"Marry me!" (Lanvin) lacks the "coup de foudre" that makes you say "Oui!" without asking "Why?" and I would answer with "Divorçons!", a forgotten perfume launched by Ganna Walska in 1927, the same year as Arpège.

‎"I'm sick of being a trademark married to a slogan!" - Design for living, Ernst Lubitsch 1933

If you like delicate and fragile floral notes as a wedding perfume I would recommend you something special and unique - the Nina Ricci extracts sold in Lalique bottles. Try Capricci, Farouche or Coeur Joie, they are very refined, classic and "immaculate", perfect for a unique moment.
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Wednesday, July 28

Jacques Guerlain, the secret of a genius & Vol de Nuit


It took me several years to approach the understanding of one of the perfumes I love the most - Vol de Nuit. The masterpiece of Jacques Guerlain  is rather mysterious because it doesn't reveal very much of its notes, the ingredients are not showing their known facets. It is like a stone, a frame, a "cube" with soft walls that protect something. For this reason, from its early days it was hard to classify or to describe. It was often put somewhere between the chypre and the ambery family. Maybe Jacques Guerlain did not believe in families, types and rigid notions (like Jicky, another creation from 2 "worlds"). It moved depending on what each generation understood by those 2 basic notions.
Inside Vol de Nuit stands one of the most beautiful chypre notes ever and if this note is "extracted" and weighted separately you obtain something special. It is made with 8 ingredients, the resemblance to the original Chypre - Coty is shocking and if you add animalic notes you are much closer. It is the quintessence of the note and you cannot do more beautiful (but also more concise). It is the heart of chypre. On a historic scale in terms of scent, this accord sits between the original Chypre and Chanel pour Monsieur. Jacques Guerlain gave his own interpretation, with the materials he cherished and the combination between the floral and the ambery facet is sublime inside this small "section" of Vol de Nuit. Compared to Coty's masterpiece, here the fresh citrus notes are accentuated. The accord extracted from the perfume shows also how another beautiful perfume was constructed - Sous le Vent opened immediately. An unusual lemony-rosy note present in trace here and in Chanel pour Monsieur makes me wonder about the true inspiration of Henri Robert.
Around this light chypre with strong bones, Jacques Guerlain arranged 3 major axes of the perfume, each with a strong personality:
- the floral facet with rich ingredients (and floral absolutes)
- the woody facet
- the ambery-resinic notes
The formula doesn't reveal very much about the scent and it is very hard to imagine what it will give. Weighting each facet (made with rich ingredients in simple accords) showed another surprise because none suggests immediately Vol de Nuit. But when the 3 blotters are put together the miracle is produced and Vol de Nuit appears. The perfume is the result of the interaction of several ideas, each with a strong individuality.

We can compare Vol de Nuit to the geometric shape of ideal cities or the shape of sacred temples. When you are at ground, you do not perceive the essence of beauty, you don't see what XIXth century architects considered the most important thing in a building. But when it is seen from a "plane", the geometry is revealed and the message appears in its whole beauty. Imagine that you are at Angkor Wat and admire the structure from above as if you were a "flying god". The same happens in this perfume. When you smell the ingredients, than the major facets of the perfume, it is hard to see their relation. But when all is brought together, Vol de Nuit appears in its majestic beauty and complexity.
If we speak about the relation ingredient - final fragrance, Vol de Nuit is the opposite of Hermessence.
- a major structure or shape of the perfume (chypre combined with ambery notes)
- the individual ingredients are put together in accords where they loose partially their individuality to express a new idea
- the individual accords are like a puzzle that reveal the final shape
Unlike the formulas of Ernest Beaux, the amount of ingredients (there is also a key number) shows a different relation intended by its creator. The numbers are much simpler, not modulated, not showing a golden ration concept.
The secret of Vol de Nuit is the most basic concept in art - composition - and it shows us that ingredients can act in the most unexpected way. It is hard to imagine if Jacques Guerlain was aware of the scent before assembling things together in this sacred geometry. One thing is sure - it's even harder to imagine the scent "reading" the simple formula or writing the formula when smelling the perfume. Vol de Nuit is mysterious not because it evokes darkness but because it doesn't reveal itself through its basic ingredients. 
2 resins create an unusual key accord while the sweet cinamic alcohol and a special methyl ionone are structural "bones" of the perfume. Later, Jean Carles, inspired by the chypre sweet notes of the perfume, imagined a structure that was even more complicated, writing the flowers in a different configuration.
There is something primitive, archetypal in this perfume, something about the secret of life. The resins, used from ancient times, reveal their scent when heated - the fire, the sun, the warm body - and in Vol de Nuit the use of very animalic notes is metaphoric. They "heat" the essence. A resin (galbanum) is also like a "seed", protecting the scent until "germination" is possible. Its very green note would burst like a plant in the early days of spring, like hyacinth, tulip, narcisse (and other bulbs) when the power of life reveals the secret "hidden" in the bulb. One of this notes was used in Vol de Nuit revealing how a philosophical message can be hidden in a scent. The creation of Jacques Guerlain was not just a beautiful scent - there was something more and that's  why it moved from the early years and inspired later another very popular perfume from Guerlain when the youth spirit bloomed once again in the 60's. When a perfume is able to say something fundamental and this message is put in the best "aesthetic shape" it will continue to "speak" to many generations. 
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Tuesday, July 27

Bang by Marc Jacobs - new fragrance review


The sexiest scent combination ever happens when a woman wearing Chanel No5 extract or Rive Gauche is smoking, while the other girl at the table is wearing Aromatics Elixir. Male senses are under high pressure and will explode minutes after when a woman wearing something with tuberose absolute would cross the  next street. Nobody can resist when beauty and sex are the ingredients of  the cocktail and I speak only scent, not visual. Scientists would tell us that "pheromones" and "scented hormones" are things for animals and not for superior beings like us. "Rubbish" would say any perfumer who knows that life happens outside the lab but more, he knows that sex has several scents and people with burning desires smell different (and differently). In this story tobacco (cigarettes) have their role too and by nature's "accident" several molecules similar to nicotine (and its compounds) are found in the most special flowers. People who smoke cigarettes (in a decent number) have a particular odour. No surprise that when it comes to male odour, 90% of women are mad about something they call "tobacco", an olfactory note that has little to do with Tabac Blond (Caron) or a burning cigarette or a heavy smoker. There is a place on the "olfactory space" where several "families" of odour intersect in the presence of musky notes and unusual lactones found in plants. That is the mountain of Venus and it is actually surrounded by a forest, in terms of olfactory notes. Closer you are with your composition ("activating" the zone), closer the fragrance will be to something called "olfactory orgasm" - intense and unconscious pleasure that makes you ask for more.

Bang by Marc Jacobs is somehow related to that and it is the most civilized form of homage to a particular human scent, million miles away from the potent alpha male fragrances. People who smoke kiss differently (light smokers only) while their skin gracefully combines the scent of musk, light jasmine, herbs and the resinous scent of black pepper. Double the dose and you'll be close on the "scent map" to a zone that opens the olfactory hell where few can adventure.Some peppers smell like incense, other like ash tray while there is an unusual quality that smells like the underarm of a dozen exotic males preparing for a different type of sport.

Bang by Marc Jacobs uses several special molecules from Givaudan and one of them is pepperwood. In pure, it smells as if green pepper was a wood that stands fully erect in the forest surrounding the Mountain of Venus. Soft, woody, almost transparent, vetiver-cedar like vetiverol and Vertofix but much lighter, with delicate smoky undertones like guaiac. It's woody and humid and above all it smells like a passionate kiss after the first cigarette while contemplating a white rose. This unusual molecule, incredible sexy without being explicit (nothing dirty) is overdosed in Bang (to my nose). It was wrapped in woody notes and becomes soft, smooth, almost transparent, with undertones of cedar-redwood-sequoia and bitter vetiver (not the smoky facet), softly underlined by a hay note, soft benzoin, delicate mosses, very light amber and a crystaline rose (it is a special rosy molecule but I'm not sure of its identity).

The imaginary forest recalls Terre d'Hermès but we are not close to the ground and roots in the polyphonic,  very deep and almost "primitive" (read archetype) classic of Jean Claude Ellena. Bang has at least 20 years less than Terre d'Hermès (that is rather "mature" and "executive"). We are in the sky and float in the air. Like other contemporary masculine creations (Dior Homme), Bang carefully translates the soft, elegant, delicate odor that surrounds a man. It's the dream, not the action suggested by the name and the ad with naked Marc Jacobs. Somehow this perfume is between dream and reality with that beautiful contradiction seen in the movie Inception with Leonardo di Caprio. It is not an explicite scent but something like a suggestion - very vague.

But the most beautiful and unusual note comes from the top-middle section of the perfume. It smells like cyprès-mirtle-thuya forest. Created by Yann Vasnier, Bang smells like the delicate air that surrounds the magical forest of secret desires - no ground and no beasts. I believe there is another "secret" Givaudan molecule used for this effect. It's called Cyprisate (previously Quest I believe, it has more than 10 years) and I still remember the day when I've discovered it - I felt transported. It smells like the heart of myrtle where a small ylang flower waits to bloom by pure magic.It's herbal, camphor, woody-spicy and smells like cyprès-mirtle-artemisia plus a specific ether found in ylang-ylang.

Bang is modern and abstract, of a deceiving purity. Though, I wish it was 5 times more concentrate and tenacious! It belongs to that particular type of perfumes that make a perfect blend with the the skin - you do not fell "perfumed" and it slowly evaporates from your pores. Unlike the ad, it is not aggressive but tender.

Last week I did an experiment and it proved exceptional. There are 10 minutes from 31 rue Cambon (Chanel) to Palais Royal (Marc Jacobs boutique where Bang is available), enough time to enter the "heart" of Cuir de Russie. I indulged my arms with the soft jasmine-leather-styrax masterpiece of Ernest Beaux and put Bang on my navy chemise. The combination Cuir de Russie + Bang is magnificent and I did not feel guilty for the heresy! It was Ritz in the 20's and one of those decadent parties full of smoke, burning desires of different kind/sex/races,  fine leather and very refined perfumes.
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Monday, July 26

Miss Pucci - new fragrance review

Miss Pucci, the new creation from the Cinderella brand of the LVMH group took me by surprise. In a Ora Ito  bottle that is Idylle from Guerlain without the neck (remember that guillotine is a french specialty), the perfume is a lovely floral composition near the fragile line called copy-cat perfume. Somehow, the perfumers managed to balance the light dewy gardenia note as seen in Marc Jacobs perfume, Beyond Paradise (Estée Lauder) and the exotic freshness of J'Adore Absolue top notes. It reminds all those delicate perfumes and in particular the fresh white flowers bouquet from  Dior, without the J'adore fingerprint. The dewy petals are wrapped in musky notes in a similar way to Love and Tears (Kilian, not launched yet) without the sensual tuberose. It does not impress but has something special of a deceiving simplicity - the power of a natural flower like the obvious duet of gardenia and tuberose at Estée Lauder. Too fragile, with a type of note that is very common these days, it will not last more than a year on the market. A time to make an idylle with green roses after a morning shower in the a french garden with blue orris.

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Sunday, July 25

Le mensonge marketing Unilever - Rexona


Après la supercherie l'Oréal - Garnier avec leur nouveau "déodorant" minéral, me voilà de nouveau victime du markéting et de l'achat compulsif - cette fois c'est Unilever, groupe hyper puissant qui détient la marque Rexona. J'ai été séduit par un déodorant anti transpirant aérosol dans un flacon très design (un peu SF-Alien) qui s'appelle Rexona Men Invisible et qui écrit en grosses lettres protection 24 H, 0% alcool et surtout anti traces blanches. Le parfum est boisé épicé musqué, une copie d'un Axe, une autre marque d'Unilever (donc une composition recyclée vendu moins cher).
Pourtant la mauvaise surprise est apparue dès la première application car ce produit est tout simplement une supercherie marketing: de belles traces blanches sur mon T-shirt noir et des effets anti transpirants qui s'effacent au bout de 3 heures. J'ai répété le test plusieurs jours et je vous rappelle que les efforts ne sont pas ma spécialité et qu'à Paris il ne fait pas tellement chaud.
J'ai la (mauvaise) habitude de tout tester sur le marché français et de me poser des questions, surtout techniques. "Rexona invisible ice" tâche, mais il le fait moins que Nivea masculin, un produit à éviter car il produit des traces intenses. Pourtant son effet anti transpirant est très réduit et même s'il contient le puissant clorhydrate d'aluminium il agit comme un déodorant normal. Axe Dry est beaucoup plus fort mais il est aussi plus parfumé avec des notes tenaces, donc assez difficile à évaluer l'effet en dehors du labo analytique.
Dans ce cas là je me demande si dois déposer une plainte auprès d'Unilever car les promesses du produit, loin d'être les fantasmes d'une crème l'Oréal, sont des mensonges. Les traces blanches et la transpiration sont des données qu'ont peut mesurer, voir et surtout ... sentir. Dans ce cas là, la promesse - "anti traces blanches et effet 24h" est de la pure fraude commerciale. J'ai été "convaincu" par une marque pour acheter un produit qui finalement ne fait pas ce qu'il dit. Je suis certain ne pas être le seul "trompé" par Unilever cette année en France. 
La stratégie d'un consommateur serait la suivante:
- le client dépose une plainte et demande d'être dédommagé pour le T-shirt
- Unilever dédommage les clients et paye une amende pour pub mensongère ou packaging trompeur
- les produits sont retirés du marché
- les produits sont reformulés ou le packaging est changé en éliminant les promesses qui ne sont pas respectés
- Unilever passe un message d'excuse dans quelques médias
Tout cela est bien sûr dans l'idéal et dans une démocratie qui protège ses citoyens. On est pourtant dans un monde plus compliqué, parfois sans armes devant un grand groupe cosmétique. Le scandale Bettencourt est à l'ordre du jour.
Mon conseil: surtout ne pas acheter le produit dans la photo, il ne fait pas ce qu'il promet malgré le gros budget publicitaire. Je ne connais pas la version vendue dans les autres pays mais je pense que les produits vendus en Brésil ne sont pas les mêmes qu'à Paris en dépit du nom.
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Friday, July 23

Design basics and fragrance creation


When I was teaching design there was a lecture about architecture/fashion/design and the paradigms used to understand the relation between shapes in nature&buildings&decoration and how shapes are generated by several simple laws. I gave the example of the "head" in the animal world (lion, fox, etc), a balcony in several styles (gothic, rococo, neoclassic, etc) and the design of clocks from XVIIth to XIXth century to explain the main types (there are other less common and many other elements in design basics):
- the square (plus rectangle, cube, ...)
- the circle (plus ellipse, sphere, ...)
- the triangle (plus rhomb, pyramid, ...)
- the cross (plus star, star polyhedron, ...)
It was not the geometric shape but what they bring to the design composition in terms of dynamic relations and the same principles can be found in perfumes and the natural scent. We do not smell squares and triangles (of course) and this type of relation is more interesting for the perfumer during the study of a particular natural scent or the creation of perfumes in elaborate shapes with the same type of "modules" for a very different sensation (compare the gothic and the rococo). It's just an abstract model to bring order and understand how things work.

The square - This is the solid par excellence (and the egyptian first tomb) and represents the fragrance block, the rigid accord, tough like a stone, in an undeformable shape. This is how some bases from the past were constructed (those from Synarôme). They retained their character in most compositions and they were not "split" into pieces by other ingredients. This type of relation is usually found in woody and spicy notes (cardamom or cinnamon EO). A square is like a frame with walls that doesn't allow  any "intrusion" and has a strong character. This square is the prototype of the accord as it was imagined in the classic age of perfumery - a restrained number of ingredients generates something new and unique and each time those ingredients would meet again in a perfume the "primal" accord will be instantly recreated with force, reorganizing everything.

The circle - Everything flows here, everything is smooth and the different olfactory entities are linked without "asperities". It is typical for floral bouquets found in Calèche, Madame Rochas, Air du Temps. The main natural note that works under this principle is the rose where everything gravitates around the same idea - you take the rose alcohols, the rose ketones in high dilution and you can "smell" how the rose is actually like a sphere. But the circle is also very close to the "incertitude" area where all the notes are melt in something hard to describe called grisaille - it is the scent that floats around every fragrance lab.

The triangle - If the square is also a frame, the triangle/rhomb represents the dynamic relation between 3-4 distinct entities or notes. They generate a new accord that coexists with their individual characteristics (you smell the new "shape" but also the components). It can be found in Joy where the accord jasmine-rose-hyacinth creates something unique on the top. The notes are just different but not necessarily opposed and also they are more complex (a rose accord not just a rose molecule).
The cross - From one center several elements point different zones of the olfactory space in a dynamic and contrasted relation. The scent is generated by the opposition. It is typical for the natural odour of the lily of the valley where very green, very rosy - fruity, very animalic and very fresh jasmine notes are in a dramatic balance. The notes are usually opposed (like green + animalic). A perfume that expresses this idea is Paris (YSL). It is one of the most radiant creations.

One should remember that these are abstract notions and in a perfume some would dominate (Après l'Ondée is a magnificent example). The "cross" can be used to vibrate a composition that is either too square or too round. Look at a rococo mirror and how the shape actually "breathes".

All these can actually be demonstrated with formulas and the easiest way to see how they work is to start with a basic rose where the minor ingredients / facets are modified slowly to express each relation. It might look complicated but in fact it is very easy once you understand the role of each raw material and how your olfactory shape works. Rose + cross - the spicy and the green notes will be emphasized and the facet will become bigger and bigger until the basic spicy note becomes a small carnation  and the green rosy note the start of a lily of the valley accord. The cross moves towards a triangular relation.
A very beautiful perfume where the design basics and fragrance creation can pe perceived with acuracy,  once you have guessed the notes, is the vintage Shocking (Schiaparelli) or Miss Dior both very complex perfumes in terms of composition and relation between parts. In contemporary perfumery there is no equivalent for Miss Dior in terms of complexity, and this is just composition technique.

PS: In this doorway from Castel Béranger (Paris) Hector Guimard said everything about design: shape, line, mass, their relations/tensions and dynamics, proportion, mouvement, symmetry and asymmetry, etc.

        
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O d'Azur de Lancôme - new fragrance review

Back in 1968 several important names today at l'Oréal were probably having a dinner in an expensive french restaurant, speaking about Marx and Mao (the IT- french conversation) while in eastern countries people were dying in communist prisons. It was the year when O de Lancôme was imagined in the lab, launched  the enxt one. In 1989, before the fall of the Iron Curtain, people in the East were dreaming desperately about french perfumes while the only luxury they could afford were the deodorants used like fragrances, all over. The new perfume from Lancôme called O d'Azur is about all that but it is a sad story of what l'Oréal is today. (now the  subject of a big scandal in France). Without any relation to the original cult perfume, O d'Azur de Lancôme is the quintessence of functional+personal care perfumery - it smells like a shampoo or like a deodorant, without any trace of luxury, taste or minimum quality required by the 8th Art. The perfume created by IFF recycles several ideas of Dominique Ropion in a very inconsistent way - it smells cheap, "thin", lacks tenacity and volume. There is still something good - it smells better than Chanel Chance Eau Tendre, another "low profile" scent, and the bottle is very beautiful. A rejected trial, a recycled project, it's hard to imagine what is the true story behind O d'Azur de Lancôme. The truth is that its scent is quite close to several deodorants available in France (including the recent Garnier, the "mass market" brand of l'Oréal). Fresh, citrusy, rose-peony, green lemon and soft cashmere in the end, it is the perfect rosy-fresh scent to perfume the laundry or your bath in the morning.

I cannot understand why l'Oréal insists on us wearing deodorants on clothes but paying 20 times more for the same type of formula. The l'Oréal ladies working with other ladies at IFF should check a specialist for something called "severe aesthetic anosmia".
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Thursday, July 22

Sex Pistols by Etat Libre d'Orange - new fragrance review

Who could imagine that Sex Pistols would smell like the quintessence of french bourgeoisie?
Etienne de Swardt, the marketing brain behind Etat Libre d'Orange, might have some artistic intuition but he lacks any knowledge of modern youth culture, something that is probably not taught ESSEC (where he studied economics). Sex Pistols, described by Etat Libre d'Orange as a rebel fragrance is in fact very .... Hermès. The soft ambery peppery-spicy perfume, after the strong top notes, "screams" Eau de Merveilles and all those similar perfumes, adding to that a twist that is found in several masculine perfumes also from Hermès, but from the 80's. I was under shock and I could not imagine that Etat Libre d'Orange could do that.
In this "fake" artistic project we can guess the marketing "intuition" - Hermès sells very well right now in France, the perfume is sold at Sephora and those having Sex Pistols in their soul should be 50+  in 2010. The scent (with a small effect à la Gucci Rush) is the perfect answer to a commercial brief. But unlike the original creation, Sex Pistols by Etat Libre d'Orange has some technical problems - it doesn't "bloom", lacks volume and diffusion. After less than one hour it barely smells (the scent is there but it is not "lifted").
"Once upon a time ... Sex Pistols" it's just the start of a story with ambery notes and transparent woods.
The lesson learnt today - never trust a brand that becomes too "artistic". There comes a day when Art is in Agony.
I would be curious to know why this perfume has so many similarities with Versailles Uncensored, the non commercial perfume project of ISIPCA.
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Rita (Guerlain)

Who was she? A princess, an actress, a secret client, a lover? Was it created by Aimé or by Jacques Guerlain? One of the most obscure and unusual fragrances of Guerlain from the rue de la Paix era (late XIXth century) was "resurected" this week - it was sold from an old collection (the bottle).
Guerlain 1902 and 1903, ads from my collection.
The last image is a painting from the boutique (plafond) and was called "Le Jicky parfumant la Femme".
Maybe this Rita is a reference to the  less known opera of Gaetano Donizetti called Rita (Rita ou le Mari Battu) written in 1841 and presented in 1860 at Opéra Comique in Paris in a time when Guerlain perfumes were already famous among the french élite.

Et pour les français, voilà un petit texte publicitaire des parfums Guerlain des années 20, une sorte de pot-pourri avec les parfums les plus connus.


"Les pieds sur les chênets et frileusement blotti au coin de mon feu, je m'endormis l'autre soif et je me mis à rêver :
C'était Après l'Ondée, l'ondée bienfaisante de la Mi-mai, je m'étais assis dans le Jardin de mon Curé, sur un vieux banc de pierre, et près d'une fontaine verdie par les ans, batifolait (que venait-il faire là) tout un Bouquet de Faunes.
Au loin, sur un vieux clavecin, on jouait un air suranné de Gavotte du Bon Vieux Temps. C'était l'Heure Bleue, l'heure exquise où Quand Vient l'Eté, on aime à rêver un peu, l'heure faite pour Troubler les coeurs.
Entouré des Pois de Senteur, des Verveines, des Jasmins de Siam, une Rose s'épanouissait à mes côtés et tout un parfum de Fleur qui Meurt venait comme un Sillage enchanteur jusqu'à moi. Alors, comme un Vague Souvenir, je pensais à Paris que j'aime.
Mon rêve allait des Champs-Elysées à la Rue de là Paix, tout le coeur de la Capitale. Je voyais, car c'était aussi l'heure des rendez-vous, s'abaisser la Voilette de Madame, s'agiter le Mouchoir de Monsieur, dans un dernier adieu.
Kadine, car c'était elle, portait un bouquet de Violette à Deux Sous, sous son bras son joli pékinois Mitsouko, et mon rêvé allait alors vers toi, je me disais Voilà Pourquoi J'aimais Rosine pour sa douce ignorance et, tout auprès de moi, les fleurs s'agitèrent par le vent qui emporte Avril en fleurs et nous ramène le Vere Novo dé la nature et, tout en se balançant elles murmuraient entre elles des riens, des riens. C'était vraiment une ballade, que dis-je, une Guerlinade !
Mon réveil fut très doux et fort agréable; très doux d'abord, car au piano, ma femme jouait le Clair de Lune dé Werther, agréable ensuite car ce fut pour moi un trait de lumière; j'offrirai cette année, pour mes cadeaux de Noël et du Jour de l'An, des Parfums ! encore des Parfums ! c'est ce qui plaît aux femmes."
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Tuesday, July 20

31 rue cambon

31 rue Cambon is now the famous Chanel fashion house and the name of a beautiful chypre perfume. Here you have a photo taken in 1890 when Coco was only 7 years old and the women were wearing corsets. 120 years ago it was just a door but today it's the entrance in a different universe. It's like the perfume - it looks like a bottle but when you open it you enter in another world.
 
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Womanity (Thierry Mugler)


Many have tried to imagine and to represent the ideal scent of a woman or the essence of womanhood and we have several great examples in the 8th art during the 20th century. Unfortunately for Thierry Mugler, Womanity is not one of them. It is an unhappy and strange experiment of Dr.Muglerstein. There is a great difference between being Wagner and aspiring to be Richard Wagner or any other titan from the history of Art / Music. The desire to create a masterpiece or an ideal perfume does not contain the solution. The problem of Womanity (Thierry Mugler) is not the idea (the type of fragrance and the notes) but the construction. It is a very bad perfume and not worked enough. It starts with a very strong and potent impression, fruity-green-sweet but what is supposed to be characteristic of the olfactory shape fades, like the fame of Mugler himself as a fashion designer. You should smell the perfume after one day, after several days and keep the blotter. Then you will notice that the team was too excited with their "exceptional" idea (caviar+fig+sucré salé), with the exceptional bottle and the hope to produce another revolution (sales, too), and too infatuated with their "Wagnerian" approach to take the time and smell the perfume from top to its last breath. There is a moment when Womanity becomes unrecognizable as a perfume. It does so because technically it is bad. You cannot have a perfume that you will not recognize on the blotter 2 days after. This common mistake in perfumery happens when 2 opposed notes with different evaporation curves are juxtaposed, they are not in an accord, there is nothing to link them.  There is no harmony. If you take Kenzo pour Homme on the left hand and Silver Rain on the right, rubbing them will not always produce a perfume. This is bad news because we are supposed to "recognize" the feminine essence and dream its, it  is supposed to linger in our mind. Before releasing another pretentious perfume, the Mugler team should smell some classic fragrances like Miss Dior or Aromatics Elixir and any other perfume with sillage. There was even a very original perfume from Montana, forgotten today, with a special interpretation of the feminine skinscent.
Womanity (Thierry Mugler), besides having fragile bones, is not a very pleasing perfume, nor a repulsive one. Somewhere in the middle kingdom it is an unaccomplished idea. Did you smell the sticky-fruity perfume from La Prairie called Silver Rain (and inspired by Angel)? Womanity (Thierry Mugler) is the scent of a woman having a caviar facial at La Prarie in a cabine scented with this overwhelming perfume. It smells luxury because that's the scent of a luxury brand, not of luxury as an abstract notion.
The first reaction when I discovered Womanity (Thierry Mugler) was an image from the 90's - me wearing CKOne (with its musky, almost marine salty scent) testing the now-discontinued perfumes from Body Shop, those that were actually strong fruity bases, possibly from Quest (where Angel was created) with a strong desire to wash my hands.
The Fig - this green and sweet note, almost milky and lactonic is an important facet of the perfume. Actually, Womanity smells like a huge bottle of synthetic fig aroma, like those available in shops selling room oils and incense. Unlike many examples of good and elegant contemporary fig notes, this fig is sticky and almost oppressive. I say almost because this is not the "dew fruit" note from Angel, the boundaries are still far away.
The Caviar - the idea is beautiful but there is no "caviar" note inside the perfume. If a small marine note could be seen as "caviar", then the classic Kenzo Pour Homme is the equivalent of one ton of caviar + oyster + the daily diet of an amber whale - which is not the case. Actually I completely dislike caviar and all "fruit de mer" that represent an important olfactory note of Paris. In the case of Womanity the caviar, a symbol for luxury, is just for the press. If there is a "caviar" extract it has no effect - you can achieve the same with some salty molecules from Givaudan.
The idea of caviar + fig, despite its visual connotation (the seeds of the fig) or the meanings in Italian, is very gustatory. In my case it is not very appealing. It reminds me the Colette shop in Paris. You cannot miss this über trendy space that is scented with a very potent delicious fig perfume (you will notice from the street). Inside Collette, the restaurant is located under the main level and at noon all the flavours invade the shop. Keep in mind that French like everything fishy at every hour and this strange mixture of scents is actually the scent while taking the metal stairs at Colette to see the fashion collections. This is the perfect metaphor for Womanity (Thierry Mugler) but unlike an artistic project there is nothing more than this strange sensation.
I think that the team working for Womanity (Thierry Mugler) was facing a project too complex for their goal. But, because ideas move quickly in the fragrance industry and are not protected, we'll see soon the correct interpretation of Womanity done by a master perfumer for an unexpected brand.
PS: Don't say that it is the first perfume with sweet and savory note. That's 100% false.
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Monday, July 19

Lady Million (Paco Rabanne) - new fragrance review


Amor Amor (Cacharel) + Alien (Thierry Mugler) + Nina (Nina Ricci) + Eau Demoiselle (Givenchy) = millions of dollars every month for L'Oréal, Clarins, Puig, LVMH. This is the perfect equation to describe the scent of Lady Million, the new fragrance introduced in Paris by Paco Rabanne, once an audacious brand in fashion and fragrance.
Puig, the Spanish owner of Nina Ricci and Paco Rabanne, has discovered several years ago the "secret" of eternity. This is not the magical fountain of youth as it is depicted on an old Nina Ricci logo but the fountain of dollars, now represented by a fruity honeyed note they put in all their perfumes without gender discrimination. This note is somewhere between raspberry - woodland strawberry - honey and sweet orange flower. Having this in mind, it was hard to imagine that after 1 Million (N°1 in several countries) there would be any artistic touch for the feminine version.
The surprise is that, despite the lack of new or original ideas, the perfumers managed somehow to balance all the notes or influences and create a fragrance that is actually very good. Lady Million (Paco Rabanne) is sweet, fruity and artificial like diet Coke and any other "junk-perfume" adopted by the young generation but it is a good interpretation. From top to bottom it has a smooth evolution being almost linear, there are no surprise notes and like a block (or a tough diamond) it manages to maintain the fruity balance around the floral bouquet of rose-jasmine-orange flower, all in their "synthetic" version. Smelling now, the flankers of Givenchy launched early this year (that I did not review yet) seem a collection of  experiments that preceded the launch of Lady Million (Paco Rabanne), when the perfumers from IFF tested different accords or ideas that are put together in the new "creation". Lady Million is also a very distant cousin to Hot Couture (Givenchy) where an unusual gardenia-tuberose note was hidden inside the huge raspberry composition.
Lady Million will not surprise you very much because all the major notes were already around us but in different contexts. It has solid bones and does not smell like a shampoo but of  suggests a(nother) rich "confiture" hidden inside the petals of a flower. There is also a very curious aspect, a contrast between a sweet and a "salty" note, something "sucré-salé" that opens the way to a new direction. Unlike Womanity (Thierry Mugler) this idea is under control and continuous during all evaporation stages and offers a special interpretation of the feminine skin, somewhere between cashmeran-musks-very soft patchouli, an idea found in some chypre perfumes where the sweet was balanced with dry and bitter notes. The floral-woody accord based on sambac jasmine from Alien receives a new interpretation here, softer, less dramatic and fruitier.
Thinking about Emporio Armani Diamonds it is hard to understand the link between the raspberry note and the diamonds. Is it the pink-fuchsia dress of Marilyn Monroe (or Barbie or Paris Hilton) the answer to this bubble-gum riddle about "diamonds are a girl's best friend"? Raspberry, strawberry, milk and chocolate are the million dollar babies of the industry. They are the  über-expensive pink diamonds that made the fortune of their "creators". We find them in food and now in perfumes and apparently there is no cure for this addiction. Puig understood this "fundamental" truth and expect in the next future a new generation of fruity perfumes right from the chocolate factory of Willy Wonka, now with an updated range of candies.

       

Video commercial for Lady Million (Paco Rabanne)


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Wednesday, July 7

Soviet fragrance evaluation ... in the early 70's

Fragrance evaluation inside the soviet perfume factory Северное Сияние (Severnoe syjanye or Northern Lights) from Saint Petersburg (in those days Leningrad). In the background you have the small museum with the collection of scents. The four ladies are the 4 perfumers of this famous fragrance factory, with such a very different style compared to the Novaya Zarya (Moscow). In those days they did not work usually by team and the first "collective" work was a perfume called Чайка (seagull).
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Tuesday, July 6

Paquin fragrances and fashion house will be back

September 2010 will come with a great surprise. The fashion house of Jeanne Paquin, one of the splendors of the Belle Epoque era, will be back. The house started in 1891 and was closed down in 1956. Paquin will debut with the relaunch of 2 historic perfumes "Ever After" et "9X9", a fashion collection and a cosmetic line. (bio) Louison Libertin is behind this project and has first worked on the recreation of the perfumes based on the archive documents (I wish I saw those papers). But you should be aware that those perfumes have nothing to do with Jeanne Paquin (1896-1936) because she left the fashion house around 1920. "Ever After", "9X9" and "Habit Rouge" were created much later.
Louison Libertin is a fashion designer (Académie des beaux-arts) and perfumer (5ème Sens) from Anvers. You can read a portrait and interview here. The fragrance brand is called Technique Indiscrete.
Original fashion designed by Jeanne Paquin in 1902 and 1903 from Les Modes. This is one of the fashion houses I've studied in detail. I hope the designer/perfumer will be at the height  because the many entrepreneurs brought back the ghosts and not the spirit of several great names (Vionnet, Irfé, Halston, Grès, etc).
It seems that the perfumes are 100% reformulated. I'll smell them and tell you this fall if it's just the magic of the name or if there is a sparkle of authenticity.
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Monday, July 5

The new physiology of Taste - How do we taste food

If you read French, there is something special for you this summer. The magazine La Recherche (l'actualité des sciences) has a special number about the sense of taste presenting the latest scientific discoveries. I'm not sure if it is available online so here you have the main titles of the 40 pages with very beautiful illustrations to explain ... the French Gourmandise (and maybe the increasing numbers of gourmand perfumes).

Les circuits de la gourmandise (André Holley)
De la langue au cerveau
Anatomie du goût
Nos gènes dictent le menu
L'éveil des papilles
Retrouves les saveurs
Le goût n'est pas le propre de l'homme
Ce que mangent les Français
Tous dépendants au sucre?
L'industrie manipule nos sens
Les enfants, à table!
Les Européens préfèrent les crevettes aux sauterelles
Les Livres
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