In a previous post I showed you 2 pictures with famous perfumes from Nina Ricci and Paco Rabanne in a complicated story depicting the fake perfume industry in the EU, too long and detailed to be discussed on the blog. Today I have another recent example with a photo taken last week showing the "new" perfume from Dior, a flanker of Fahrenheit. In fact, there is a new Fahrenheit, recently created by François Démachy but not launched on the marked and without any press information. But this time, in the glorious epic tale of flankers, you have something that has not been invented yet by LVMH. This is Fahrenheit X-black with an obvious reference to Black XS from Paco Rabanne. This time, the counterfeiters from EU were far more intelligent than LVMH. They have perfectly understood how the market works and how little value (including plagiarism) actually exists in the flankers of famous perfumes. Because a flanker today can be anything it is nothing and the brand value is completely diluted. Of course, sales are good this season, but the counterfeited perfumes are blooming too. Very soon you'll see pictures with the Louis Vuitton perfume with an olfactory profile that François Démachy has never imagined but other can purchase. In the background there is a fake perfume from L'Oréal - Armani because even the exclusive lines / niche creations started to be counterfeited since they became luxury items in other countries of EU.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art