An unusual perfume of the great and forgotten perfumer Henriette Gabilla, MODA was the quintessence of the oriental fashions of the last moments of the Belle Epoque era, brutally ended by the war. Many perfumes, composed or imagined before 1915, were launched right after WWI but a new world with different tastes was emerging. Gabilla, an audacious woman with an outstanding creativity and taste had just realized that the new decade, the roaring 20's, would be the time when the relation between fashion and perfumes would be sealed for ever. It would be dominated by 2 major designers, Gabrielle Chanel and Jeanne Lanvin. When MODA was launched in Paris, with its exquisite sweet scent in the beautiful Baccarat bottle, Chanel was thinking about her next revolution called No 5 but her new design that was the opposite of Gabilla.
photo: original document from my personal Gabilla archive
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
