Today Lanvin is a luxury fashion house for celebrities while their perfumes are imagined for those girls dreaming to buy the clothes recently created for the mass market chain H&M. In other words, they are celebrity scents rebottled to suggest a luxury feeling. They sell very well, usually in those countries were women have bought for many years the fragrances produced by Avon, Coty or Elizabeth Arden. For this reason, the next 10 years of Lanvin will look like the past 10 years of Escada - pink fruits in a lighter and muskier version. Jeanne Lanvin La Plume is nothing more than a raspberry-red fruit abstract of all the notes that have been around since too many years, from Hot Couture (Givenchy) to Amor Amor (Cacharel). It is the perfect bubble gum scent, a concept that has been successfully explored in the past decade by Nina Ricci with their Délice collection, now discontinued. Jeanne Lanvin as a brand today is neither more intelligent in terms of visual imagery, nor more refined in terms of scent, but it's rather a "collection" of clones, with little artistic interest. Violently fruity and creamy musky, Jeanne Lanvin la Plume smells like any other perfume from Avon done for celebrities and sold with a decent price. Unlike Nina Ricci and its version, it's not "sugary sticky" because the clean detergent musky note is core value for the brand. Jeanne Lanvin la Plume smells like a pear-apricot shampoo underlined with a raspberry - black berry conditioner and there is nothing sensual inside. Try a Body Shop cream for less money and a much stronger and long lasting fruity effect.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
