Burberry has recently introduced in Paris a new perfume, extremely surprising by its scent, showing a dramatic change of aesthetics among the fragrances of 2011. Body (Burberry), a strong rosy fragrance launched to compete with the successful fresh rosy Chloé (the 2 brands are actually neighbors on shelves), is actually a very retro creation. It smells like the 90's, like the powerful rose found inside Trésor (Lancôme), Eternity (Calvin Klein) and even Sa Majesté La Rose (Serge Lutens) or Sunflowers (Elizabeth Arden).
Like Ted Lapidus pour Femme and L'Instant de Guerlain, Body (Burberry) sits on a creamy sandalwood - salicylate-cashmere crystal ambery background, but less dominant, showing a soft modern sweet ambery shade coupled with the may rose aspect, an idea which gradually evolved since Stella (Stella McCartney). On the other hand, Body (Burberry) is quite close to the original Trésor (Lancôme), but without its characteristic peachy and isobuthylquinoléine facet.
Powerful, diffusive and tenacious like all the clean perfumes of the 90's, Burberry Body replaced the woody bitterness of IBQ with a note supposed to evoke the absinth. It is presented as a chypre fruity perfume, but I don't get at all this facet, well hidden under the rose-lily-orris main theme, infused with an astonishing clean freshness. However, I'm not really sure about the novelty of this perfume, I've been smelling a lot this type of note 10-15 years ago, but with the flood of launches it's hard to tell what formula was recycled inside the new Burberry. Comparing the perfume with Cerruti 1881 pour femme, the soft delicate vanilla note becomes obvious inside the light oriental aspect.
The real surprise is the perfume itself: extremely retro-90's, it's incredibly good and well done
"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way." - Christopher Bailey, creative director of the brand. Launching the new perfume Burberry Body is accompanied by attractive advertising commercial with photos of naked actress and model Rosie Huntington-Whitely, star of Transformers 3 - Dark of The Moon.
Official fragrance ingredients for Body Burberry: a luxury chypre fruity composition with fresh green absinthe, peach, freesia, roses, iris, sandalwood, cashmerean, musk, amber, vanilla.
Christopher Bailey invites Burberry Facebook fans to sample Burberry Body, the new fragrance for women, exclusively on Facebook
Introducing the Burberry Body Campaign directed by Christopher Bailey, featuring British actress Rosie Huntington-Whiteley, and shot by Mario Testino in London.
Rosie Huntington-Whiteley wearing Burberry Nude Collection at the Burberry Body launch, Macy's New York
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
