Sunday, February 27

Mauboussin pour Elle - new fragrance review


Don't ask a marketing team, a consumer test or a computer to create your perfume! You might get something like " Mauboussin pour Elle".
Today, if you are near a fragrance shop in Paris (Sephora, Marionnaud, Nocibé) you will notice a certain scent floating in the air. It is musky, fruity, slightly floral with a hint of potent synthetic sandalwood note and a red fruit. It is the vapor phase of all perfumes sold in the shop. This is how Mauboussin pour Elle smells like. A note from almost all the families, like Allure (Chanel) did in the 90's, with an accent on the peach, red fruits , musk and even a fraction from the fresh masculine body sprays with their strong synthetic moss. D&G Mademoiselle! Zero personality, zero interest as if you mixed all the floral fruity new launches in the bottle of your body lotion.
Official notes for Mauboussin pour Elle: orange flower, red fruits, gardenia, centifolia rose, jasmine, caramel, sandalwood, amber.

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Friday, February 25

The perfume and the art of embalming

The Perfume is the temple of Memory. The crystal bottle, sealed with a precious elixir that refuses to deliver its soul, sleeps in a coffin and the decorated box is the sarcophagus for a special creature dreaming with incense. The perfumer preserves emotions, memories, the scent of summer in winter, the vague odor of an exotic land. He is an embalmer, he captures, he traps a scent, he preserves it in a crystal urn, he "fix" it because a scent without "fixation" will reach to soon the Heaven.
Preserving the food from decay was the obsession of the man since the moment he found himself in a less rich environment and when he "discovered" the seasons. There are 3 main methods to preserve the food: desiccation, fat, sugar. They all correspond to major cultural cycles of the perfumer's art. The notion of Leather and Skin was developped in a previous article.
Embalming with fat
The fat, its texture, scent and properties have a universal value for us. In the human history it is as important as fire. First there was the natural fat on our skin in a time when hygiene was different and the tensioactive products less potent. Shower yourself for several days without soap or any other product and you will understand. Then, the animal fat and the vegetal oils were used to preserve food in almost all cuisines and they were a major element in the diet. For many centuries, before the invention of alcohol and its later use for perfumes, it was the best method to extract and preserve scent, used mainly for the flowers. Raw materials extracted with fat through enfleurage were the basis of luxury perfumes until the first part of the XXth century and they brought with them their scent. But the role of the "fat" in our olfactory suffered 2 major changes in the XIXth century - more hygiene whici brought a significant change compared to the previous centuries and the spread of cosmetic industry with its creams rich in oils and fats. By 2000 we had less fat in our dish, concerned with health and body shape, but more fat on our body because people started to use more cosmetics since ever. The scent of fat, crucial for us, had simply changed the medium. There are 2 major cultural reasons why any real perfume could not be launched today by l'Oréal, at least not conceived in the same building. When you work in a building that is saturated with the scent of fats used for cosmetic purposes you cannot conceive perfumes with a huge quantity of floral absolutes. Just look inside the composition of jasmine absolute and you'll understand immediately. The molecules already present in the air have a subliminal influence on those who decide at l'Oréal and are orienting their choices. In fact, their perfumes are similar to the scents used in their shampoos because they both use light fresh fruity and very volatile molecules that are able to cover the base. One should not consider L'Oréal as a conspiracy to destroy the world. They simply cannot conceive good perfumes because they are surrounded by the wrong scents. For this reason, fine fragrances should always be conceived in different physical environment.
What happened since 2000, with a change in our diet and in our cosmetics, simply means that our culture has changed the notion of "embalming through fat" with something else.
Embalming with sugar
We preserve our food with sugar and who doesn't know the candied fruits and the delicious oriental pastry with honey. The art of preserving with sugar and the creation of syrups and jams was related in the past to the perfumer's art, as we can see in a work of Nostradamus, dedicated to cosmetics, perfumes and jams, all in the same title. Today we say "gourmandise", but sweets were just another form of preserving the taste of the "forbidden fruit". Remember: the "inventors" of alcohol could not preserve the flavour of fruits in liquors because they were forbidden to drink it. The Orient, with its hot weather when fat quickly goes rancid, became sugary.
Unlike fats, who started to be used extensively elsewhere than in our well examined dish, the sugar and the flavors associated with it did not. Since 2000 sugar started to be banned from our culinary habits and from our drinks, everything is "light" and "zero".
Today, unlike 20 years ago, a market in Paris is full with fresh fruits all the 365 days of a year, people buy more natural juices they did in the past. But something is very different compared to the emotion of picking the first peach in your garden or receiving a banana from abroad. Fruits from today lack intensity, they are present visually but the effect is not the same. The basic ingredient to "enhance" the taste of a fruit is sugar, but sugar is bad. For this reason, when perfumers have discovered how to create fruity perfumes with strong sweet, veltol and furaneol notes, they gave the solution to a cultural paradox. We do not need to preserve something that is around us every day but we cannot feel the abundance.
We are in an era that I call "sugar embalming" when everything is and becomes candied. Since the 90's, the fruity notes have started to change the top note of the perfumes. Fragrances were sold in a new type of stores where the first impact was more important than the whole story. But when gradually fruity notes became more important, something else occurred. They were too volatile and even if they were coupled with musk, they were not strong enough in a competitive market with an increasing number of launches. Some perfumes are not bought in Sephora because people can barely smell them. They needed something to make them more intense and recognizable. This "invention", that I credit to a master perfumer from Firmenich, came from the food. It was "sugar" and all those special molecules that are present in small amounts in natural fruits (like pineapple) or can occur during the heating of a jam. From now on, all the emotions inside a perfume would be surrounded by crystallized sugar.
PS: The notion of embalming is also quintessential for the baroque cuisine, but I will not enter this subject for the moment.

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Thursday, February 24

"Le Cuir Idéal" - the ideal leather fragrance

There are no many leather perfumes in the world compared to the cornucopia of fruity scents, the official classification of the SFP lists few of them, but this family is one of the most important for the art of perfumes. The true leather perfume is a metaphor for several thousands years of secret formulae and our quest for something else than pleasant. 
Leather is preserved flesh. 
From your shoes to your bag, what you wear is actually a form of embalming, even if the link to the Egyptian art is only metaphoric (other materials, no mystique for Hermès).
The perfume is a form of embalming for the soul, preserving memories and emotions. Human skin (in the process of embalming) and animal skin (for leather) came with their own scent, their own molecules both in their original state and in their decomposition, far from any seduction. All of them brought a unique set of odorants, not always pleasant, but definitively characterized by an unusual subliminal power. A horse saddle and wood sculpture are not the same for us. We are not biologically or culturally linked to everything. While concentrating on the art of preserving the skin and its visual aspect, the perfumers (even before they were called perfumers) made an unconscious choice of scented raw materials to perfume these skins. This choice, possibly made through trial and error, reflected something else - they selected ingredients that were all containing a facet of the "skin", of the "dead animal", but in the most pleasant way. It was a form of beautification where notes that could usually be repulsive were incorporated into a greater harmonious whole and their combination with the animal skin gave something unique, more than just a pleasant odor. The leather perfume existed long before it was bottled at the end of the XIXth century and its achievement, first by Roger & Gallet and Guerlain, was a huge step in this art.
There were several ways to prepare the scented gloves from the XVth to the XVIIIth century and this long, exhausting and extremely complicated process that took several weeks was actually a form of "modern" embalming. Those were the days when "Mummia" (obtained from Egyptian mummies) was a remedy. As an anecdote, delicate gloves were also found in Tutankhamen's tomb, but I do not know if they were scented.
During their preparation, the animal skin for the scented gloves was washed many times with pure water and Eau d'Ange, they were fumigated, scented with a mixture (amber, musk, civet, orange flower water, etc) and then covered with flowers several days (tuberose, narcisse, jasmine, violet, etc). The entire process corresponds to the structure of a perfume, from very tenacious animalic drydown notes to very volatile odors captured by the absorbent skin. It is a form of enfleurage where the fat was "replaced" by the leather and captured only a part of the scent.
The fumigation provided a set of molecules that were hardly found elsewhere. The combination of grey amber and civet were providing an animalic facet, while the musk alone, smelled in pure or in infusion, is a key to understand the scent of leather. It is interesting to smell the combination of flowers used (in their natural form or very diluted absolutes today) to understand their perfect contribution to this type of note. The leather itself, tanned and prepared according to more modern techniques, has a scent that desperately asks to be magnified by the type of mixtures used in the past. In fact, the perfumers have found the perfect set of operations to match the support and the fragile volatile presence. This "invention" gave an unusual characteristic to the animal skin - it was alive for our senses.
Leather is in fact a concept, an archetype, where you can replace materials if you do not disturb the philosophy behind. Building a leather perfume was the supreme art for the perfumer in the XXth century and for this reason you will not find "advices" on this type of scent. Leather is rare, secret, complicated. It is true that you can achieve the old scent with a 1% solution of birch tar, but this is not a structure, it's just an overdose of smoked notes that covers the rest, much similar to the overdose of ethyl vanillin in Orientals. Parquet, Beaux, Fraysse, Vacher, Gonnon, they all signed complex leather notes, none of them available today.
The leather scent is old as humanity. It has actually started as scent in the air during religious ceremonies in several parts of the world. Imagine garlands of white flowers, smoking woods and herbs, blood, sacrifices and an audience with their unmasked scents and sweat. A type of leather note floats in the air. With leather, the blood becomes perfume and the scent of death (from sacrifices to the animal skins) goes to Heaven by a subtle smoke. The leather perfume is the opposite of seduction, it mesmerizes the soul between rejection and attraction, without being carnal.
What was the scent inside an Egyptian tomb the first days after it was sealed?
It was a leather note where all the objects and actions provided the molecules allowing the creation of this ephemeral scent in the air and in the darkness. This "ideal scent" was leaving the Great Pyramid through the mysterious ventilation shafts.
Today people do not use leather perfumes because they are totally disconnected with the elements that made the leather scent a metaphor in our live. The modern man doesn't know the religious processions, he doesn't cook with fire but with electricity, he doesn't ride and doesn't know the scent of animals (cow, horse), the exposure to the scent of flesh (own body or decay) is minimal. But what is more important for our psyche, our evolution for several thousands of years or the past 50 years?
A true leather note is both animalic and empyreumatic, a metamorphosed flower between flesh and smoke where the unusual notes, directly related to the scent of skin like some fractions of orris concrete and cassie, have a tremendous importance. It is a very unusual zone located on the olfactory space with several special neighbors and only few of them have been explored in perfumes. How leather note have influenced us and how they are related to sex and psychiatry is another long and fascinating subject.
A truly leather perfume relates 2 unknown worlds, Here and There. No surprise very few are able to wear them. An ideal leather perfume is far from being bottled because, up to now, perfumers were guided mostly by its strong representations, they were "describing" facets of the leather, from the russian type to the cordoba or peau d'espagne and frangipani. They were rediscovering scents through modern ingredients.
The floral heart of the leather is best represented by Une Fleur de Cassie, the animalic, deep note by Scandal (Lanvin), while the most unusual, archaic and mysterious elements are found in several ouds. The combination of these 3 ideas plus a Firmenich molecule gives something of a tremendous beauty.

Gloves from the royal tomb of Tutankhamen

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Wednesday, February 23

Jammin' Vibration (Reminiscence) - new fragrance review - marijuana in a bottle


Reminiscence, the perfume house who authored the famous Patchouli, a cult fragrance for an entire generation who discovered in 1970 the unusual Indian oils, has recently introduced another special creation. Original, but light like a musky veil, Jammin' Vibration belongs to a family of bizarre and unusual notes (from wormwood to nard). Built as an airy transparent woody, it is actually the scent of a smoke that surrounds you and transports your thoughts elsewhere. It is that smell! The Bob Marley inspiration reflects the sour bitterness of several smoked herbs, more like a clue to a very familiar, yet forbidden scent. Unlike Black Afgano (Nasomatto), where the scent of hashish and a burning marijuana bouquet was explored in a heavy and deep herbal ambery context, Jammin' Vibration is only the air with a faint, yet perceptible suggestion evoking several cigarettes on the market that smell like the "real thing" without containing a molecule from Cannabis sativa.
The bitterness of vetiver, patchouli and grapefruit, combined with a transparent rose and freesia contribute to a very original green note, brought by the cassis bud absolute in a spicy peppery context. The perfume sits between 2 very original modern creations, Kelly Calèche (Hermès) and Bang (Marc Jacobs), with their unusual combination of transparent vetiver and peppery notes, while the musky cashmere - salycilate note in the drydown suggests a very familiar scent. Fresh laundry with a herbal infusion, delicately spiced up and modulated by a green tea-bamboo note, Jammin' Vibration combines the lightness of the 90's  unisex theme, with the honeyed dry patchouli theme of the 70's. It is salty and bitter like tequila, and its tropical note is the opposite of the exotic theme, so often represented with fruits and sweet frangipani. Bob Marley, the music and the sun have inspired this creation, but contrary to his exuberant personality, Jammin' Vibration is a very civilized perfume like a woody musky skinscent fragrance.

Official notes of Jammin' Vibration (Reminiscence): bergamot, black currant, green notes, cardamom, pink pepper, jasmine absolute, Virginia cedar, freesia, rose, tiaré, white musk, patchouli, tonka bean and vanilla.

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Tuesday, February 22

Lalique museum will open in June

René Lalique's work is admired throughout the world. In France, however, there are no museums specifically dedicated to it, but in june 2011 a new Lalique museum will open in Wingen-sur-Moder (Alsace).
This choice is not insignificant. Indeed, it was in this village that René Lalique chose to build his factory in the aftermath of the First World War. Situated in the heart of the Northern Vosges, a region with a long-standing glassmaking tradition, it is now the only place in the world where the brand's crystalware is produced. The museum has been created on the initiative of local communities. The Département of Bas-Rhin, Région Alsace, the Communauté de Communes du Pays de La Petite Pierre and the Municipality of Wingen-sur-Moder, which have joined forces to create the Syndicat Mixte du Musée Lalique, also take care of the funding of construction with a considerable contribution from the French State.
The new museum has 900 square meters and will present more than 550 works of art - drawings, jewelery, fragrance bottles, all imagines by the genius of Art Nouveau, René Lalique.
Until then, you can discover the new book The Art of René Lalique, flacons and powder boxes (498 pages) written by Christie Mayer Lefkowith. Her authoritative analysis reveals how René Lalique drew inspiration from nature, from literature and from various schools of art, and yet would always interpret these influences through his singular perspective. 

Musée Lalique, rue de Hochberg, 67290 Wingen-sur-Moder. Website

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Sunday, February 20

Several forbidden perfumes in France

As you have previously read in my letter written in French "dedicated" to Bernard Arnault, some perfumes cannot be bought in France through online auctions because of LVMH. Both LVMH and L'Oreal have started a fight for their presumptive right to control the worldwide Internet sales allowing or not the consumers to buy products that would bare a connection with one of their brands. If first this was intended more as a fight with eBay in an obvious action to gain control over the distribution using the counterfeited products as a legal argument, the results are in several cases hilarious. Last week I saw on eBay USA a rare perfume from Hughes Guerlain and another one from Marcel Guerlain, both historic brands from the 1920's and 1930's. They were not as famous as the original Guerlain, but some of their perfume presentations are exquisite in terms of design, some in terms of scent. They were not really counterfeited products as somebody would be tempted to believe. Before WWII Guerlain tried many times to eliminate them from the market, first using an ingenious phrase through their ads (Nous n'avons pas de prénom) and later in a long legal battle. By 1950's Guerlain, now a powerful company who mysteriously has survived the war despite its bombarded factory and occupied Champs Elysées building, has finally succeeded. There would not be another Guerlain brand in France! In 2011 the history continues as those historic perfumes of Hughes and Marcel Guerlain are forbidden in France. You cannot buy the vintage bottles, just a curiosity today, through online auctions if you live in France, but you can buy them if you live in another EU country. Constantly modifying the history of their brands, sometime even mutilating their products through the reformulation of perfumes (certainly less for IFRA's sake and more for opportunistic price reasons), LVMH has blocked the access in France to the historic perfumes and in many cases to perfumes without any relation to their portfolio. In my early articles, published several years ago, where I explained the death of several myths (the reformulation of Diorissimo, Miss Dior and other masterpieces) I advised the reader to test the new product with any vintage version available online. Today this "authenticity test" for classic Dior perfumes has been cleverly prevented by Bernard Arnault. At least in Paris, if you want to demonstrate the mutilation of classic Dior perfumes, it's not as easy. If this action could find a reason in the obsession of controlling everything in France, the effects are devastating because it curiously affects brands without any relation to LVMH. There is no one to defend today brands like Marcel Guerlain or Pierre Dune and other, with maybe 3 vintage perfumes a year through an online auction.
L'Oréal started the battle for the Internet control in the same period but they did not go that far and did not lobby to prevent the sale of historic perfumes. For this reason, as strange as it may seem, you can still buy online in Paris vintage Lancôme perfumes in their marvelous presentations from the 30's and 50's, as I recently did, while Guerlain and Dior have been mysteriously forbidden.
At the end of this year I'm seriously thinking to send to LVMH headquarters in Paris the list of perfumes I was forbidden to buy in Paris. Being the giant of luxury in France with high connections everywhere, it seems almost impossible to expect a change, if not a more drastic attitude on the EU market. Today LVMH, despite the impressive amount of money obtained selling the luxury dream, is not involved in any cultural project related to perfumes, like a museum, a conservatory, a collection or anything to protect the 8th art, but their actions are proving the contrary - preventing the access in Paris to the luxuries of the past. This hilarious case (the forbidden online sale of several historic perfumes because of LVMH) is a certainly a clear image of how perfume is perceived today in some circles in France. It is not seen as a work of art or as an intellectual creation but more as a product that mimics artistic qualities because of marketing. There is no perfume museum today in Paris and it has never been a question of money. Perfume is not officialy recognized and historic perfumes are not considered cultural heritage. If the perfume was truly considered an art form in the headquarters of LVMH, we would not be forbidden in Paris to buy a piece of art and certainly Dior perfumes would not become the mirror image of Chanel.
In this picture you have one of the perfumes LVMH did not allow me to buy last week. It was sold for 24 USD. You can imagine how frustrating and absurd is the Bernard Arnault dictatorship in Paris.
The truth is that LVMH has no control over the fake perfumes sold in EU, sometimes sold in incredible places like the examples I gave you recently, but allows a stupid ban over the real historic perfumes sold on eBay, today forbidden in France. Instead of protecting the European consumer from Fahrenheit X Black, they forbid the sale of old Guerlain perfumes or classic Dior masterpieces.  

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Monday, February 14

"La pourriture noble" and the perfume

With its golden glow, the famous Tokaji wine from Hungary belongs to those divine nectars left on Earth like the dew of an imaginary Eden. Its honeyed sweet, rich and smooth ambery texture, where the fruits of the Paradise are soaked in the elixir of a beast, reflects one of the most curious phenomenon. In the history of this great wine lays the future of luxury perfumes. "The noble rot" is in fact a grey fungus affecting wine grapes. After the infestation with Botrytis they become partially raisined. It is the case of Tokaji and several other wines when several new compounds are produced or released, through complex chemical reactions, responsible for the particular flavor.
The complexity of flavor shows our fascination for rotten things. Scents of decay, flavors of decomposed plants and flesh are essential to us as much as we reject them in overdose.
The example of Tokaji and other "foods" produced through a similar process, with a history as long as the perfumes, can teach us two things: a) a method to produce new scents b) a concept of complexity and unusual high impact molecules.

a) the future of perfumes is called microbiology. Bacteria, fungus, enzymes and all those terrifying small things that would frighten any consumer fed with so many cultural stereotypes are the future of this industry. Some projects, ideas, researches are not for the common ear because of misinterpretation risks. Bacteria are small chemical factories and they loooove to work. When a vast research has started in the 20's and 30's in USA for the production of first vaccines, several unexpected things were noted. Some bacteria produced very pleasant smells (rose, violet, musk, sweet, etc) contrary to the "scent of decay" associated with this "underworld". In those years scientists were interested by remedies and not by fragrances and they could not analyze what they have obtained. Enzymatic reactions occur everywhere around us at room temperature and they are responsible for many things we love, like the flavor of several fruits. They are also present in the production of some essential oils where slightly fermented leaves or petals will release the desired molecules (patchouli, rose, but also vanilla and now orris). Biotechnologies are quite recent in this field, but they can improve many things. They open the world of "green chemistry", faster production, less polluting and less expensive, but most important, they open the gate to a very new type of scents, associations and complexity. Biotechnology will influence the next decades of the perfume industry from the ingredients and their manufacture to the perfume creation, perfume production with new technologies providing richness to the scent and in the end outstanding applications for the human body and everything were where the scent will be released. Despite the new molecules, the fragrance research today is far from the its impact several decades ago when suddenly the perfumers had on their tables the "essence" of amber, orris, jasmine, rose, when the family of ambrox and damascones where shaping the future. While captives (single molecules) can be produced and sold in other parts of the world, where labs do not invest in research but manufacture "generic" molecules, the microbiology offers a very different approach. Stealing a technology producing new plants, extractions, scents, associations, is far more complicate than the synthesis of a molecule revealed by the chemical literature. A rich perfume "bioengineered" is more complicate to copy with all the details. Its complex composition is not the result of blending thousands of molecules but the result of a process. You do not "copy" a cognac with GC. We should remember that many things we cherish were discovered centuries ago by … accident and were the work of bacteria and fungus. They were remembered through legends (like the Roquefort cheese).

b) High impact molecules are known by the flavorist after long studies on everything we eat. These moleculs have been studied, analyzed, classified, but the main problem is that you cannot use them like single molecules in a perfume. They are too strong, even when they are very highly diluted, and for this reason creating pleasant accords is not an easy task. Few of them are found in several well known specialties from Firmenich and Givaudan where they usually contribute to the scent of the natural material where they were discovered (fruits). But for Tokaji and Sauvignon I'm speaking of something different: exploring the nature of these "S-molecules" in their "natural" context of accords and with the cultural habits associated with these products. Foods and wine or the traditional dishes from all around the world are richer in meaning for the perfumer than for the flavorist. The perfumer has more creative freedom to associate things that have never been put together before. This molecular beauty is usually found in traces but this needs a new approach and study. The classic perfumer would associate davana, a butyrate, some lactones and vanilla to suggest the lure of the divine Tokaji nectar. The visionary perfumer would go deeper into the secrets of the wine, far beyond the simple mental association with dried fruits and would discover that a fruit and a bark from South America share an unexpected similarity (several high impact molecules) like a poetic bridge between an Argentinean tango and the Hungarian czardas. A famous French wine, the natural castoreum and a red fruit share the same accord with 3 characteristic molecules and without a little chemistry it would be hard to guess they have the same heart or essence. Associations, far more enduring than an ephemeral fragrance trend, are based on archetypes, related both to the truth found inside a molecule and related to the way we perceive. The beauty of this concept is that a perfumer is free from exposing and proving any scientific theory and now he has everything around to explore, analyze, propose, relate things and above all to relate sensations that have never been exposed in pure light. Many experienced perfumers know things far better than any specialists, but they would not dare to say "we love chocolate plus X because" or "when a certain type of woman uses this molecule plus that she will have an unusual effect on the audience". What a perfumer knows after years of experiences are things that others are nor prepared to listen or to accept. Cultural stereotypes and the obsession with rational thinking will not allow the perfumers to publicly speak other than in metaphors. What else is a great perfume that lasts many years, than the perfect expression of a "truth" like the culture behind traditional cuisine where intuition worked hundreds of years to find perfection? The secret is not the molecule itself but its network but the great obstacle is the obvious first scent. Tokaji + Roquefort + nuts might rest a culinary extravagance unless you see what they hide and this "heart accord" is both a perfume and a new flavor. The same founding principle is behind the strawberry chocolate.
The perfume is the most intimate tale of our history and evolution on earth, how we discovered and conquered the world, transforming death and decay into immortality and beauty.

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Sunday, February 13

L'Eau de Kenzo Amour - new fragrance review


Not exactly a new fragrance, nor a flanker, L'Eau de Kenzo Amour is a beautiful new bottle among the other from the collection. In fact, the perfume would be the eau de cologne version of Kenzo Amour, a much lighter version for the sweet oriental notes rich in crystal amber, synthetic vanilla and wrapped in a sublime velvet musky coat. L'Eau de Kenzo Amour is actually the classic perfume rebalanced, with more accent on the fresh top notes and light florals and less accent on the oriental drydown of the original where Black de Bulgari is mesmerized by the vanillic sweetness of Hypnotic Poison. Also, it is extremely different from Kenzo Amour Eau Florale with its strong disturbing neroli note. Comparing the 2 versions, EDT and L'Eau, there is not really a watery accord but more a fresh limpid flower between freesia-honeysuckle and green jasmine. This jasmine facet surrounded by vanilla suggests the morning dew freshness of peony melted with the honeyed whiteness of blooming acacia. When you add to this ylang ylang and the opulent vanilla note, a signature of Kenzo Amour, you obtain a tiaré-frangipanni bouquet (the accord is close to a famous and exquisite shower gel). Like most of the perfumes from Kenzo, this one is extremely beautiful with an exquisite construction and sense of harmony.

       
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Saturday, February 12

Jeanne Lanvin La Plume - new fragrance review

Today Lanvin is a luxury fashion house for celebrities while their perfumes are imagined for those girls dreaming to buy the clothes recently created for the mass market chain H&M. In other words, they are celebrity scents rebottled to suggest a luxury feeling. They sell very well, usually in those countries were women have bought for many years the fragrances produced by Avon, Coty or Elizabeth Arden. For this reason, the next 10 years of Lanvin will look like the past 10 years of Escada - pink fruits in a lighter and muskier version. Jeanne Lanvin La Plume is nothing more than a raspberry-red fruit abstract of all the notes that have been around since too many years, from Hot Couture (Givenchy) to Amor Amor (Cacharel). It is the perfect bubble gum scent, a concept that has been successfully explored in the past decade by Nina Ricci with their Délice collection, now discontinued. Jeanne Lanvin as a brand today is neither more intelligent in terms of visual imagery, nor more refined in terms of scent, but it's rather a "collection" of clones, with little artistic interest. Violently fruity and creamy musky, Jeanne Lanvin la Plume smells like any other perfume from Avon done for celebrities and sold with a decent price. Unlike Nina Ricci and its version, it's not "sugary sticky" because the clean detergent musky note is core value for the brand. Jeanne Lanvin la Plume smells like a pear-apricot shampoo underlined with a raspberry - black berry conditioner and there is nothing sensual inside. Try a Body Shop cream for less money and a much stronger and long lasting fruity effect.

        
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Friday, February 11

The art of perfumes as seen by Raymond Chaillan

The master perfumer Raymond Chaillan gave a spectacular conference last night in Paris at the SFP (Société Française des Parfumeurs) where he presented his ideas about this art and the relations to other aesthetic forms. He also drew a portrait of the fragrance industry today underlining aspects that maybe others would not dare to publicly express today. Combining his sense of humor and a sharp irony with fine cultural references in a very vivid talk, the perfumer brought his entire experience to show how the world has changed and how the young generation could improve this universe. Raymond Chaillan, with more than 40 years of experience as a perfumer, started at Chiris, then joined Roure, Firmenich, Argeville and Dragoco as chief perfumer. He authored many famous perfumes like Signoricci 2 (Nina Ricci, considered his masterpiece) and worked also in the team that developed Givenchy III (my favourite), Opium (YSL) and Anais Anais (Cacharel). He evoked the obsession with secrecy (even today I doubt that creators from his generation would reveal what they used inside their fragrances) that gradually endangered the cultural heritage of this industry. The young perfumers have no idea about the products they used even in the 60's-70's and many things have been lost or cannot be transmitted. While speaking about music and painting, he rejected all the parallels that have been drawn up saying how useless and senseless they are like any other academic conversation. He also rejected several other contemporary approaches he described as "artifice du langage" and rejected with irony several myths of the industry created around legendary perfumers. His presentation was extremely rich, dense and profound but I will not enter the details and nuances so well captured in French - "le discours du Roi" as they say. He gave several ideas that I will explore by myself. Hearing a perfumer from another generation with such a different style in terms of composition is always inspiring. While he was evoking several perfumes he did when he worked for Firmenich, I suddenly realized that not only those creations are impossible to find, but I hadn't the slightest clue about those products, completely vanished today. Nobody has access to the products of Firmenich (like "Bois doré" and I'm not speaking 1900's) and as I often said, the perfume industry is like a huge coffin. Perpetual death is the curse for too much beauty. Creators and their ideas vanish from Earth every 20 years without leaving any trace and every time the new generation has to reinvent anything because nothing is truly preserved and known. Every week I pray to Saint Anthony of Padua for old bottles and forgotten products because perfume history is not science but miracle. I waited 15 years to smell an old creation from the swiss Chuit Naef and I perfectly understood what master perfumer Raymond Chaillan said. Understanding a masterpiece is not obvious, it is a revelation. 

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Thursday, February 10

Aqua Fahrenheit (Dior) - new fragrance review

Not a simple variation on a classic theme, not just a flanker and a new addition in a rich portfolio of masculine perfumes, Aqua Fahrenheit is a major introduction for Dior and a creation of an outstanding character, volume and tenacity on skin.
In the previous version called Fahrenheit Absolute, a woody-oudh-ambery note was suggesting the magma, the burning lava of an exotic volcano where earth and spices were melted into an original accord, depicted only as a facet of the perfume and not its main theme. But now, Aqua Fahrenheit is actually an explosion, the moment when heat and cold water meet. This volcano burns under the ocean and the idea is depicted with accuracy. The fragrance starts with an explosion of cold citrus notes dominated by the bitterness of grapefruit in a very long lasting fresh sequence that lasts until the rich spicy woody bouquet arrives at the surface of a musky light ambery wave. In a less poetic version, Fahrenheit Aqua is not exactly related to the original Fahrenheit, except maybe the green violet top note set in a new context, but evokes the sparkling spicy contrasts of ginger and cardamom from Dior Homme Sport. It also suggests the mood and original note found in Cartier Roadster and the fresh aldehydic muskiness combined with a green violet element from the latest masculine of Bulgari. Many things inside Aqua Fahrenheit are new and they are expressed with their force and primitive power. The lavender combined with a new marine molecule, the violet-green tea-musky aspect reminiscent of CKOne on its drydown and, of course, the Burberry touch. Maybe the most beautiful facet of the perfume is located in the higher layers of stratosphere where the illusion of Eau Sauvage, with its remarkable aromatic herbal notes, floats in the Hedione cloud just above the crispy citruses (lemon and very bitter grapefruit) underlined by the mint. Unlike Fahrenheit Absolute, where the perfume goes into the depths of several raw materials very important in the drydown, Fahrenheit Aqua ends in a serene smoothness with limpid vetiver, transparent cedar and white moss plus a light, very soft modern leather / suede note.
The perfume is sequential, built like a succession of different strong impressions on the evaporation scale with an accent put on the sparkling freshness. It is less a new olfactory shape like other Dior creations used to be but it shows the desire to reinvent a genre extremely rich in excellent watery/oceanic interpretations since the 80's. It clearly belongs to the "new deep waters" trend built on a very modern mossy "coral reef" accord, but unlike several other recent launches, Aqua Fahrenheit has a strong personality.


       
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Saturday, February 5

The perfumes of Mata Hari

The perfumes of Greta Garbo in Mata Hari (1931). Chanel, Roger & Gallet, Caron, Guerlain... (Click for better view)


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Thursday, February 3

Scent of Vanishing Flora - new perfume book

Article republished from December
Paradise is not a literary invention, it is not even a religious concept. Paradise is a reality on this planet, some people have found it during their life and they have chosen to show the Wonderland to others. One of the guardian angels of this magnificent land is Roman Kaiser. He will be remembered as one of the most important figures in the universal history of perfumes and his works represent for me the fundamental moment when the perfumer became aware of the secrets of scent and the mysteries he was trying to understand since the beginning of this art.
Last week, the Paradise opened its gates for a moment inside the Givaudan headquarters and I had the privilege to meet Roman Kaiser who came to Paris to unveil his new book and to reveal several scents collected from the most unusual places on earth.
His works published over the years by Givaudan and the desire to share a lifetime of intensive research in the living scents of our planet are a milestone in the fragrance history. They are as important as the first treaties dealing with the alcohol and plant distillation several centuries ago and the first Gildemeister voluminous work on essential oils (followed by Guenther). These belong to the very rare category of "revelation books". Roman Kaiser is a scientist and like the chemists who revealed the structure of a molecule years after it was discovered, he reveals the scents of nature. This is a huge challenge for the next generation of perfumers because from the small European garden of rose, jasmine and violet, here you have almost the whole spectrum of beautiful scents on this planet and how nature constructs emotion. In terms of art this is like the theory of colors in the XIXth century and the Gestalt in the XXth century.
The new book launched in Paris at Givaudan is a voluminous opus called "Scent of the Vanishing Flora". It is the paradise lost of our race dedicated to those plants that became very rare and almost extinct in the past 100 years. It was Dugald Stermer who in 1995 wrote a fantastic book with lavishing illustrations called Vanishing Flora: Endangered Plants Around the World - that lead to this unusual and fundamental research at Givaudan. Roman Kaiser explored the entire planet looking for plants that have not been reported by botanists for a long time, while in the past they were abundant in their original place. He traced them back in botanical gardens around the globe and in unusual places. With the ScentTrek he provided Givaudan an impressive library of scents and new molecules and some of them are described with their exact composition in Scent of the Vanishing Flora.
Humans proved to be the most veracious predators on the Globe, many plants have disappeared, landscapes have changed, perfumes have been mutilated by IFRA and artistry has been reduced to ashes by L'Oréal, P&G, Unilever,etc. Also, many plant collectors have contributed to the disappearance of flowers in the natural habitat (orchids are the most known example).
The United Nations declared 2010 to be the International Year of Biodiversity. It is a celebration of life on earth and of the value of biodiversity for our lives.
Since the late XIXth century Givaudan has been synonymous with science and art, creating outstanding products through research and sensibility. I'm thinking of the great products discovered and proposed to perfumers as captives since 1910, the amazing compositions in the 30's, the aesthetic school at Roure which produced several masterpieces of the XXth century. After decades of high impact molecules, Givaudan dedicates now a part of its efforts to nature - new ingredients of the outmost quality. The project presented by Roman Kaiser and exposed in his book has started in 2000, while in 1999 the International Botanical Congress stressed out the significance of endangered plants. He evaluated 9200 plants, made an analytical investigation of the scent for 2700 (520 are endangered species) and prepared the scent reconstitution for 590 (74 are endangered species).
From the 520 endangered scented species he investigated, 267 are described in the Scent of Vanishing Flora. Their analytic composition is presented at the end of the book in a voluminous compedium of headspaces.
During the lecture given at Givaudan headquarters, Roman Kaiser presented to us a selection of scents he reconstituted after years of studying the scents of the vanishing flora.
I will discuss them tomorrow in detail 

Roman Kaiser
Roman Kaiser studied chemistry at Winterthur Technical College, and in 1968 he joined the Givaudan Research Centre in Dubendorf near Zurich as a fragrance and flavor chemist. His work at Givaudan has focused on investigating and reconstituting essential oils, absolutes, and similar natural products, as well as synthesizing natural scent components; since 1975 he has worked primarily on the investigation and reconstitution of all types of natural scents using 'headspace' techniques including complementary analytical methods.
Published works & links to Amazon:


The Scent of Orchids: Olfactory and Chemical Investigations
Meaningful Scents Around the World: Olfactory, Chemical, Biological, and Cultural Considerations
Scent of the Vanishing Flora

His latest book takes the reader on a journey through many biodiversity hotspots, all of them home to endangered plant species. It has been endorsed by the Convention on Biological Diversity, linked to the United Nations Environment Programme, which was created to join forces in tackling the loss of biodiversity. The book (400 pages) is published by Helvetica Chimica Acta Publishers, Zurich.

Index
1. Introduction to the ‘Scent of the Vanishing Flora’
1.1. Extinction of Species and Monitoring Endangered Species
1.2. Investigating the Scent of the Vanishing Flora
2. Illustrating the Scent of the Vanishing Flora
2.1. No More Existing in Nature
Article from december (new fragrance book)
2.2. Ten Icon Species of the Vanishing Flora
2.3. The Scent of ‘Living Fossils’
2.4. A Brief Look into Rainforests and Associated Biotopes
2.5. Hawaii’s Vanishing Flora
2.6. The Cape Floral Kingdom, a Closer Look at One of the Hotspots of Biodiversity
2.7. Endangered Conifers
2.8. Endangered Cacti
2.9. Endangered Species of My Home Country
2.10. Some Additional Protected and Endangered Species
3. The Icon Family of the Vanishing Flora: Orchidaceae
3.1. Orchids of the American Tropic
3.2. Orchids of the African Tropic
3.3. Orchids of the Indo-Australian Tropics and Subtropics
4. Analytics
4.1. General Remarks
4.2. Equipment Used
4.3. Compositions of the Presented Scents
4.4. Synthesis of New Compounds
Index
Acknowledgement
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