Thursday, March 31

Music and Perfume during the First International Francis Poulenc Week

During "La 1re Semaine Internationale Poulenc", Marie-Anouch Sarkissian, musician and musicologist, researcher at the Sorbonne's University French Music Observatory, organized a conference about perfume and music. Her presentation explored some unusual aspects of the music of Francis Poulenc related to the childhood memories and scents. She presented the concept of "verdeur" related to his music and the symbolic meanings of "green" in music.
For this occasion, the perfumer Dominique Ropion imagined an olfactory piece of art, a perfume called "Oeuvre olfactive en hommage à la musique française du XXe siècle". His creation was presented the same evening at the Musée Marmottan ("Poulenc dans le Jardin de Monet").
Dominique Ropion used concepts like polytonality and dissonance as seen in the music of Francis Poulenc and presented by Marie-Anouch Sarkissian who prepared the theoretical approach. The fragrance had the following structure:
Green citrus (citruses, orange flower absolute, petigrain)
Sharp green (hyacinth, galbanum, tagette)
Transparent water and sparkling notes (floralozone, calone, lily of the valley)
Sensual notes (tuberose with fruity elements and vanilla)
Spicy facet (pink pepper, coriander, cardamom)
Patchouli, leather note and maybe incense
The perfume was built as a contrast between 2 universes, crystalline transparency and sensual depth with several dissonant green accords. The use of incense was explained by a quote from Poulenc who spoke about the sacred music as something sensual. The original aspect of this fragrance imagined by Dominique Ropion on a very classic well known structure was the superposition of 2 olfactory universes that are hardly seen together - Cuir and Muguet, Leather and Lily of the Valley, dryness and fluidity.

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Wednesday, March 30

Scent and Fragrances by Günther Ohloff - new edition of a classic perfume book


UPDATE: The book is now available on AmazonScent and Chemistry: The Molecular World of Odors.This spring comes with a surprise for those wanting to study in depth the scents and their chemical perspective. The classic book written in the 90's by the famous Günther Ohloff comes in a new edition imagined as the Bible of perfume chemistry or the molecular Art, from the scents in nature to the latest creations. 400 fragrances are discussed with insight into formula details by GC/MS analysis, and many by direct input from the respective perfumers.
The book will come in July 2011 but can be pre-ordered on Wiley-CH
Günther Ohloff (1924-2005) was one of the most important fragrance chemists, he worked for Schimmel, Dragoco and since the 60's for Firmenich. He authored more than 227 chemical papers and 111 patents.

"This book is the long awaited completely revised and extended edition of Günther Ohloff's standard work "Scent and Fragrances: The Fascination of Odors and Their Chemical Perspectives". The prominent chemists Günther Ohloff, Wilhelm Pickenhagen, and Philip Kraft convey the scientist, the perfumer, as well as the interested layman with a vivid and up-to-date picture of the state of the art of the chemistry of odorants and the research in odor perception. The book details on the molecular basis of olfaction, olfactory characterization of perfumery materials, structure-odor relationships, the chemical synthesis of odorants, and the chemistry of essential oils and odorants from the animal kingdom, backed up by ca. 400 perfumery examples and historical aspects. It will serve as a thorough introductory text for all those interested in the molecular world of odors.
This book is written for everyone who wants to know more about the molecular basis of odor, and the relationships between chemical structures and olfactory properties. The great structural diversity of odorants, their synthesis, natural occurrence and their structure?odor correlation demonstrate what a fascinating science Fragrance Chemistry indeed is."

From the contents
1. Historical Aspects
2. The Chemical Senses
3. Structure-Odor Relationships
4. Odorants from Natural Resources
5. Odorants from Petrochemical Sources
6. Ionones, Damascones, and Iso E Super
7. Essential Oils
8. Odorants of Animal Origin
Perfume Index
Subject Index

Other books with the recent topics on fragrance research are Perspectives in Flavor and Fragrance Research (2005), and Current Topics in Flavor and Fragrance Research (2008).

UPDATE: The book is now available on Amazon - Scent and Chemistry: The Molecular World of Odors


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Tuesday, March 29

The origins of "Cuir de Russie" - the famous perfume

One of the most famous scents in the world invented by the man, "Cuir de Russie", now represented by the masterpiece of Ernest Beaux for Chanel, is a type of fragrance much older than we imagine, but always surrounded in mystery and addictive fascination. In the article about embalming I developed the theory for the archetypal nature of this scent, now it's time to see what "Cuir de Russie" means.
Known today mainly as the scent related to the Russian boots, "Cuir de Russie" was above all a type of leather or a special treatment of the leather different from the French, Spanish or Italian styles. One of the earliest mentions can be found in "Le grand dictionnaire historique (1725)" where it is said that the Russian leather was very appreciated in Europe and was an important merchandise. Later, in XVIIIth century French documents like "Dictionnaire étymologique de la langue françoise (1750)", we find the version "roussie" (from roux = reddish) with the explanation - "Cuir de Russie" means tinted in red with a strong odor and the expression "cela sent le roussi" means the scent of something before it starts to burn.
For the XVIIIth century French a leather product prepared in Russia, tinted in red and smelling the birch tar (with its unmistakable burnt note so different from the "floral" French leather of the delicate gloves) made perfectly sense. It was one of the many happy coincidences in French which ensured the outstanding popularity of this type of scent.
It took a long time until people in the West knew the preparation method of the Russian leather. When it was unveiled, in the XIXth century, "Cuir de Russie" was prepared even outside Russia. This type of leather was used for boots, but also for many other articles, like boxes, necessaires, furniture or book bindings. One should notice how well the scent of "cuir de Russie" matches with the scent of paper and parchment, producing that unmistakable scent of old books.
In "Dictionnaire bibliographique (1824)" librarians were advised to use the strong scents of "Cuir de Russie" (the leather binding) for the conservation of their books:
"Les odeurs fortes, et surtout celle du Cuir de Russie, non-seulement les garantissent, mais encore suffisent souvent pour préserver tous ceux qui les environnent. Une bibliothèque précieuse mériterait donc qu'on y admît un certain nombre de volumes reliés en Cuir de Russie, que l'on placerait çà et là, et que l'on mît aussi des rognures de ce cuir en divers endroits dans le fond des tablettes. Une telle bibliothèque mériterait également que l'on employât des tablettes en bois de cèdre, ou du moins en chêne, bois préférable aux autres espèces pour la conservation des livres."
As the aristocratic XIXth century was also an intellectual one when books were more real than their XXIth century i-Pad versions, the scent of "Cuir de Russie" was not something unknown or exotic. Au contraire, it was more present than we could imagine. In fact, it is mentioned many time in magazines of all types (including fashion), always with a scent connotation.
Already in the 1830's, Russian leather accessories were highly fashionable. The preparation methods and the properties of "Cuir de Russie" were fully explained in "Dictionnaire technologique (1824)". The text attests also the importance of this scent as a main characteristic of the leather and without any doubt the reason of its popularity. Here you have a small fragment in French:
" Ce cuir, de temps à autre, est entré dans le vacillant domaine de la mode ; les dames ne pouvaient porter en ceintures, saes , agenda , gaines de ciseaux, ete., que du Cuir de Russie; les porte-feuilles des hommes, leurs bibliothèques de luxe, devaient attester, par leur odeur, la présence de ce cuir recherché et d'un prix assez haut. Son utilité réelle parait aujourd'hui s'être réduite à la reliure, des livres, parce qu'il les préserve , pendant de longues années . de la moisissure dans les lieux humides , et des attaques des insectes; que sa propriété, lorsqu'elle est épuisée, lui peut être rendue, en l'imprégnant de nouveau de l'huile odorante. "
The importance of the leather note in the XIXth century can be understood only if we look back at a very curious event that took place in 1822 and described in "Nouveau manuel complet du relieur (1844)". It was a public contest with a high prize for the preparation of a true "Cuir de Russie" with a very persistent odor. Half of the prize was offered after the event and the other half after one year to test the tenacity of the scent. I reproduce here the whole story in French:
"On sait que la Société d'Encouragement pour l'industrie nationale, qui s'occupe sans cesse du perfectionnement des arts industriels, proposa en 1821, un prix de 3,000francs, pour la fabrication du cuir d'œuvre, façon de Russie. MM. Duval-Diwal et Grouvel reçurent en 1822, la moitié du prix, la société se réservant de décerner l'autre moitié l'année suivante , si la persistance de l'odeur se trouve constatée par les expériences comparatives auxquelles les échantillons de cuirs seront soumis. Les échantillons ayant parfaitement conservé leur odeur, la société leur décerna la seconde moitié du prix qu'ils furent reconnus avoir entièrement mérité. M. Chevalier, chimiste distingué, s'est occupé avec succès de recherches sur le même objet. Après plusieurs essais tous extrêmement satisfaisans, il a communiqué ses procédés à M. Berthe aîné. Cet habile ouvrier est parvenu à donner l'odeur du Cuir de Russie, non seulement à toute espèce de peaux, quelle que soit la couleur dont elles sont teintes; mais même à la soie et à toute autre substance, sans produire sur elles la moindre tache, pas même la plus légère altération de nuance. Il a mis aux précédentes expositions de l'industrie des volumes qui ont été honorablement remarqués."
The "Cuir de Russie" note became a popular scent in the XIXth century, an olfactory reference of the society, as it was a well known odor produced by the Western Society and no more imported from Russia. Its importance as an olfactory standard, present in the daily life is attested by the many writers who used it, including George Sand and much later Emile Zola in Nana. There were several other types of leather known in the XIXth century (Peau d'Espagne, Cuir de Levant, Cuir d'Angleterre, Cuir d'Hongrie, gants de Suède, etc.) but "Cuir de Russie" with its strong personality became the most characteristic and the embodiment of the leather note in the popular culture. It is most surprising to notice that in 1890 a French writer visiting Moscow, the markets and the industries, noticed that the leather scent doesn't suggest, even vaguely, the well known scent in the West and "Cuir de Russie" could pass with success as an invention of the French perfumers.
It is not easy to establish the first appearance of "Cuir de Russie" as a perfume extract because the perfume production of the first part of XIXth century is not fully documented and the use of fancy names complicates even more.
Septimus Piesse briefly mentions in 1855 the "Cuir de Russie" note and how it is prepared but shows his skepticism about the popularity of type of scent. This should not surprise us because the fashion of the mid XIXth century was for floral scents, promoted by British perfumers.
One of the earliest "Cuir de Russie" extracts I found was prepared by the famous perfumer L.Legrand (later Oriza Legrand, supplier of the most important European courts) and was advertised in 1863. Another document from 1868 describing the essential oils attests also the existence of "Cuir de Russie" as a modern perfume of the era showing that in 1860's this was already a perfume, but certainly not the hit of the day. In 1875 Rimmel had in his catalogue a "Cuir de Russie" perfume but I believe it was created about 10 years earlier.
Only later, when more complex and strong perfumes were created, including the first synthetic notes, the Russian leather scents entered once again the scene with Guerlain in 1890 and around the same period Roger & Gallet with another type of leather. Right before the Art Nouveau floral explosion of the 1900 exhibition, strong scents including leather had a brief success in Paris. During the "Orchidelirium" or the orchid mania that characterized the late XIXth century and influenced even the 8th Art through several spectacular creations, there was even an orchid from the Vanda family smelling of leather in the morning and orris in the evening, also a perfume.
All this long gestation period for the special "Cuir de Russie" scent, a beautiful perfume but never too popular, ended with the most beautiful conclusion. Thérèse de Laire created the famous Cuir de Russie specialty based on the birch tar note and this can be considered as the ultimate masterpiece for this type of note. It should not to be mistaken with the Chanel type which is NOT the XIXth century prototype but a different leather with a particular accord. This "Cuir de Russie", with a very unusual composition, will represent the prototype for 2 new perfumes, but this is already another story. The difference between the birch tar type evolved in the XIXth century, and the prototype created by Ernest Beaux can be considered symbolic.100 years after the creation of the scent prototype for leather products by French manufacturers, a perfumer that actually lived in Russia, worked for their aristocrats and knew the real scents, created something new and maybe authentic. Previous perfumers created what the West believed to be Russian standardizing a type of note through permutations around a true fact. The leather family, the shortest in the official SFP classification, has in fact many branches with at least 6 different prototypes and its own genealogy, virtually unknown for modern perfumers and consumers.

Now you will understand why cigarettes are better in a "Cuir de Russie" case, pipe tobacco in a classic chevrotin pouch and how you can recreate the scent of old books. 

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Monday, March 28

Daphne Odora - the scent of spring


Among the many scented flowers of early spring, Daphne has a special place capturing in its small flowers the freshness of the air before other flowers, more fragrant, would embalm the sunny days of March.
There are several types of Daphne known in the garden and less by modern perfumers. This flower had a special appeal in the early part of XXth century, but has been almost forgotten in the modern days when perfumes are imagined in high tech glass boxes after reading a consumer report that writes "We want flankers!".
Daphne mezereum is maybe the best known type, but there are other scented Daphne flowers like Daphne alpina, Daphne cneorum, Daphne striata, Daphne philippi, Daphne blagayana, Daphne laureola, etc. They are all scented covering many types of notes, rather strong, heavy, vanilla like around an aromatic spicy concept and there is even one that has a violet note. Two endangered types have been presented and analyzed by Roman Kaiser in his book, Scent of the Vanishing Flora, when he traveled around the world to bring unknown scents for Givaudan.
The Daphne I'm presenting to you comes from Paris. It is Daphne odora Aureomarginata, in bloom in early spring.
The small flowers have a surprising delicious fresh lemony scent surrounded by several unusual facets adding a special twist to its light but very strong scent. It obviously smells like a bouquet of rose alcohols underlined by the correspondent aldehydes. It clearly evokes the early spring honey suckle (different from the June type), but unlike this fresh flower, the accent is not on the green notes and more on the orange flower molecules. In fact, Daphne odora, has many aspects of the neroli scent, like the best accord between rosy notes and neroli oil elements, with that strong lemon element. But right under all this floral fresh profusion lies another curious facet. Daphne odora is quite spicy and its spiciness is not obviously related to clove nor to cinnamon. As the flowers start to fade, a bizarre ammonia and urinaceous scent would develop in the background, while the vanilla element found in other Daphne is not very characteristic being replaced by a very light balsamic - faint guaiacol facet.
Daphne odora has common points with honeysuckle, magnolia grandiflora, neroli, but it is less related to lily of the valley and rose (despite the presence of rosy elements). It suggests the old interpretations of the honeysuckle, I'm thinking of a De Laire base, that can be very easy modified to become a Daphne odora scent.
To illustrate the perfume of the flowers I made a short reproduction, without disclosing the proportions, that can be used for a further study of the floral scent and its interpretation (the ingredients are arranged according to their importance and the first part represents the scent main profile)

Daphne odora Aureomarginata
Geraniol
Citronellol
Nerol
Linalol
Linalol oxid 10%
Citral 10%
Neroli oil
Indol 10%
Benzyl alcohol
Laurel leaf 10%
Methyl eugenol, 1%
Hexenol cis 3, 10%
Acetat cis 3 hexenil, 10%
Citronelil acetate, 10%
Ocimen 10%
Aldehyde C9, 1%
Methyl p-cresol, 1%
Vanillin, 1%
p-vinyl guaiacol, 0,1%


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Sunday, March 27

Menu Parfumés - by Extrait at Esxence 2011

Press release

Extrait presents the “Menu Parfumés”, an olfactory experience à la carte.
A project designed and realized by Extrait for Esxence 2011 Fragrances evoking fantasy lands, fancy flowers, paradise worlds. Verdant, flowerscentic perfumes, as light as feathers, and resembling the smell of skin and passion. The hints of a perfume hides emotions and feelings that are lost in memory. For the first time ever during an event gathering the excellence of both Italian and international Artistic Perfumery, perfumes will let visitors discover them through the Menu Parfumés, a real sensorial experience à la carte.
Designed by Extrait for Esxence, the Menu Parfumés shall help visitors find their way through hundreds of exclusive creations now on display during the exhibition. Several different Menu Parfumés shall follow different olfactory themes. In this way the lovers of both flowery, oriental fragrances and gourmand, chypre perfumes shall find an ad hoc path to follow, guiding their nose to meet new or forgotten sensations.
The Menu Parfumés also represent an opportunity to take up unknown olfactory journeys through, to discover new dimensions and facets of the magic realm of perfumes. The visitors at Esxence shall be guided through the exhibition by a number of fascinating and original themes, each marked by different colours: Foliage, A Single Man, Strange Flowers, Endorphins, Bohèmienne, Spirito Italiano, Eromantique, Wildness, Delicious, Légère comme une plume, Morbidity.
The Menu Parfumés are an invisible itinerary to be followed guided by one’s nose. This initiative, unique in its genre, celebrates the beauty and uniqueness of the creations that will be at the heart of the days of the event in Milan.
Created by Simona Savelli, perfume editor and fragrance expert, in collaboration with a team of web professionals, Extrait has been the web magazine of both Italian and international Artistic Perfumery since 2008. Every day, Extrait offers to perfume lovers news and curiosities related to the universe of fragrances, the latest news launched by the most exclusive maisons, the latest trends, interviews with the most representative noses and protagonists from the world of Artistic Perfumery, and reports in real time on the most important exhibitions and events of the sector. Extrait is the web reference point for whoever loves Artistic Perfumery. 
Follow us with passion on Extrait


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Saturday, March 26

Perfume, music and ART - conférence à la Sorbonne

Last week, on a rainy evening just before the splendid full moon, the famous Sorbonne university hosted an extraordinary conference about the art of perfumes organized by the musicologist Marie-Anouch Sarkissian.  She is now organizing several events around music and perfumes, the theme of her research. The main subjects of the presentation were:

« De la musicologie à la parfumerie » :

Marie-Anouch Sarkissian (Observatoire Musical Français, Université Paris-Sorbonne)
Musique et parfum : l'odeur et la composition olfactive comme objets d'étude en musicologie
Music and perfume: the odor and the olfactory composition as objects of study in musicology

Francis Kurkdjian (compositeur de parfums, Paris)
L'art de la parfumerie
The art of fragrances

Patrick Saint-Yves (Président de la Société Française des Parfumeurs)
Les rencontres artistiques de la Société Française des Parfumeurs
The artistic meetings organized by the SFP

« Reconnaissance et statut » :

Isabelle Rieusset-Lemarié (Université Panthéon-Sorbonne)
La reconnaissance du Parfum : de la mémoire créatrice à l'horizon de l'Art élargi
The recognition of the Perfume: from creative memory to the horizon of the enlarged Art

Christophe Laudamiel (compositeur de parfums, New-York)
Le statut du compositeur de parfums dans la société occidentale
The status of the fragrance composer in the western society

Patricia de Nicolaï (compositrice de parfums, Paris ; Présidente du Conservatoire International des Parfums-Osmothèque Versailles)
La reconnaissance des grandes créations olfactives comme un patrimoine à part entière
The recognition of the great olfactory creations as a heritage.

Francis Kurkdjian presented the unusual situation when he was invited in 2009 at The French Supreme Court of Judicature (Cour de cassation) were he had to listen with supreme consternation how the prosecutors were demonstrating with their incomprehensible rhetoric that he is not a creator and that Le Male was not a creation of his spirit. The story is not finished yet because another session is scheduled for fall 2011 (with no relation to the previous case) and we will know if France will recognize or not the work of a perfumer as a form of art, with all the consequent rights (recognition, protection of the work and of course the economic aspect).
Isabelle Rieusset-Lemarié explored the unknown facets of the 8th art in the prehistoric times at the origin of the art itself, as an introduction to her new book called Déesses du parfum et de la métamorphose Her presentation was one of the most profound reflection about this Art and I'll probably devote an article to the very important elements she underlined.
Christophe Laudamiel showed his unusual ideas about the molecular art through a very clear and concise presentation. He gave also a glimpse of his future activities and projects meant to shake the establishment of the industry. He is also the first artist who introduced perfumes in a museum (Grasse) and in a library (Harvard) underlining a very important aspect - until now, museums had bottles, not perfumes as a work of art and no "paper" (document, convention, contract, etc) existed between the author (the perfumer) and the cultural institution. He insisted also on the importance of an institution like an "Academy of perfume" similar to the Academy of Beaux Arts, not a school, but the supreme cultural instance.

Next week you'll read about an unusual artistic perfume created by Dominique Ropion I've recently tested during a special musical event in Paris and called "Oeuvre olfactive en hommage à la musique française du XXe siècle"


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Thursday, March 24

The use of perfume in the future

In the near future we will use the perfume in a more complex way and the technology will dramatically change our choice and how we will communicate through scents. All the technology is under our nose, but you need to be Apple to produce it. One of the greatest differences between a flower and the perfume you wear on the skin is the diffusion "system": the first constantly emits a scent, but you wear something that will evaporate until the last molecule. Dynamic vs Static. Continuous diffusion vs Evaporation. 
The next step is the creation of luxury jewelry (necklaces, head pieces, bracelets, etc) with a small fragrance diffusion system. You will buy a 50 ml bottle and then you will decant 1 ml to be inserted in your necklace. The perfume will be released in the air with a micro system similar to those already used for room fragrances. The device will have a solar battery and will be connected to your i-phone where a small software will control the release of the perfume during the day. More sophisticated pieces will have up to 3 perfumes and their release will be adjusted according to your mood or the environment.
Your jewelry will be able to connect to the jewelry used by others and will "recognize" their perfume through a code. You can set your preferences, for instance if you do not like a certain type of scent, or if you prefer that the scent is rather delicate and intimate. The software will analyze the information in a room and the intensity or the type of fragrance will be modulated. You can chose not to bother the other or to adopt an offensive attitude (with a huge tuberose). There will be no need to think if your perfume is too strong for the audience or if others are bothered because the software will do all that. Also, it will be able to collect information from your friends and you will guided for the choice of your perfume during that day to create a harmonious environment. Because the perfume is not exactly worn on skin, there will be less issues about allergies. The formulation of the perfume will be quite different compared to those sold in alcoholic solutions.
This way you will be able to use even perfumes with healing properties. Imagine that you have a necklace with a ruby, an emerald and a sapphire. Replace the stones with your signature perfume and 2 mood enhancers, one to energize, one to sooth you. Because it is a necklace, right under your nose, the molecules with healing properties will go straight to you and the effect will be quick, efficient and "silent". As a necklace is usually worn on skin, it will have sensors to "detect" your blood pressure or it will communicate with your bracelet. When you will shake hands with somebody or when you will kiss a friend, you can choose to leave a small trace of perfume as …. a souvenir (or a proof instead of the red lipstick on the white collar).
Photo: Jewelry signed by Lalique, Mucha 

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Wednesday, March 23

Frangipanni - Parfum eternel by Septimus Piesse (cca. 1856) a perfume from Piesse - Lubin

In the first (1855) and third (1862) edition of his book, Piesse doesn't mention the ylang ylang oil and it's up to Rimmel, his competitor, to make this flower famous at the 1867 Paris Universal Exhibition and present it later in his book. In Paris, Rimmel exhibited the flower preserved in glycerin, while others exhibited the distilled essence of ylang ylang and cananga, and he calls it " ihlang-ihlang". But ylang ylang, first distilled in Manila for the perfume industry, was already known to British perfumers. It was the base of the Victorian "Macassar hair oil" obtained by macerating the flowers in coconut / palm oil and maybe using other local plants, but it is different from the Parisian 1830's Macassar oil. However, the first use of ylang ylang in a western perfume is not precisely known, but I assume it was in the 1850's.
Septimus Piesse gives a long account on the historic origin of the Frangipane type during the Renaissance as a preparation for scented gloves (and its almondy equivalent in pastry) but he also speaks about the Plumeria flower which gives the frangipani oil. He would briefly mention a perfume (his creation actually) but he will not give a formula type for this scent, only for the sachet and soap inspired by the "antique" scent.
Like Bouquet Opopanax, Frangipanni was a bestseller of Piesse - Lubin and maybe that's the reason he doesn't actually explain how the scent is made and he only refers to the historical facts he knows. In those days, when the trade was less transparent and perfumers were discovering all type of new natural materials from the colonies, it wouldn't be a great surprise to learn that Piesse knew the ylang flower extract long before it became a commercial essential oil, after the 1867 Universal exhibition. In modern terms this would mean a natural captive.
Piesse mentions several times the scent of the unusual plumeria, not a common plant for the Victorian nose, and I believe he considered it an important scent, like the jasmine. He obtained several samples of the flowers and forwarded them to the Royal Gardens, Kew, for study. Reading the answer he received me might guess he had a real passion. When Piesse says "this plant which is said to yield the "eternal perfume", so popular at the present day", he actually speaks about his creation, called Frangipanni. It was advertised as early as 1856 with the tag "Parfum eternel".
In his ingenious way of mixing history, botanic elements and his own products, he puts the basis of the "mystery marketing" by arousing the curiosity of his readers with names and stories.
His commercial creation, Frangipanni (Parfum eternel), is not actually the reproduction of the historical perfume, the very long lasting Renaissance sachet with tenacious ingredients, but the scent of the narcotic Plumeria flowers, recreated by his nose. I would even advance that his reproduction of scent is somewhere between the scent of the natural flower (named frangipani because it evoked a scent from the past) and the historical perfume. It is like a bridge between nature and fiction reunited by the genius of the perfumer.
To the modern nose, Frangipanni would smell somewhere between Songes (Annick Goutal) and Manoumalia (LesNez - Sandrine Videault), the flowers and vanilla of the first and the woody sweet drydown of the second.
How would Septimus Piesse reconstruct with the ingredients of his time the elusive and powerful scent of Plumeria, that is quite hard/expensive to extract, and became much later a commercial raw material?
Here you have a small sketch of the frangipani scent structure:

Tonka infusion
Vanilla infusion
Heliotrope pomade (this product doesn't exist today but was used at that time)
Ylang - Ylang extra oil
Neroli oil 10 %
Nutmeg 1 %

Citrus bouquet (Eau de Cologne type)
Almond oil and benzaldehyde 1%
Tincture of Frangipanni Sachet (spices, sandalwood, orris, musk, etc)
And other floral notes including tuberose, orange flower, jasmine

The almond note was a very important element in the mid XIXth century style giving the unusual top notes and the necessary "lift" (montant). But already by the time Frangipanni (Piesse - Lubin) was on the market, a new product was known in the labs. It was the very simple molecule of benzaldehyde, extremely easy to prepare. I'm sure that Piesse did not use almond oil alone, he reinforced it with this new discovery, at least for his heliotrope perfume.
In his book he recognizes in a phrase that nutmeg is important for the frangipanni type, but "curiously", he omits it in his 2 formulae for sachet and soap. He actually unveils to me that he knew ylang - ylang and used it. To reinforce the ylang note you need a spice and the most appropriate when you lack synthetics and the beautiful Dianthine base are nutmeg and bay.
Another curious aspect in his third edition (1862) is the chapter on artificial notes and fruit essences. We can only deduce that Septimus Piesse perfectly knew the state of the industry and its new discoveries. Did he use the new simple molecules in his perfumes? It would be curious if he did not try new accords or modifications inside his creations!
Between 1862, when he presents some of the early synthetics and isolates, and 1882, the day when Fougère Royale was born, though it was first a soap and later a perfume, there are 20 years. Piesse was British with a solid background in chemistry and interest in the advances of his time, Paul Parquet was French and very young. I am quite sure that in those 20 years something was lost and we lack a huge amount of information about the perfumes to be able to assign the first use of a synthetic molecule in a perfume. As I have previously said, the lack of archives and the lack of access to old bottles and original formulae are the major impediment to understand the true nature of the 8th Art.
After the success of Frangipanni and the official introduction of ylang ylang oil, a new trend appeared - perfumes based heavily on Ylang Ylang bearing its name, as it the case for the beautiful creations of Guerlain and Roger & Gallet.
Photo: An ad from 1856


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Tuesday, March 22

Diptyque 34 Boulevard Saint Germain - new fragrance review

The style of this perfume celebrating the line’s 50th anniversary and named for the street address of the original Parisian boutique, is less Diptyque and more a classic Guerlain. It will surprise you by the richness, texture and the exquisite balance of elements from almost all families. But unlike Héritage, set in an oriental sweet context despite its woody spiciness, Diptyque 34 honors the camphorous freshness that floats around the woods underlined by very green elements. All in a very rich landscape. Patchouli, sandalwood and cedar are setting the mood where the clove provides a strong spiciness. Eucalyptus and maybe laurel leaf contribute to this aromatic freshness over a spicy woody oriental drydown. Compared to other beautiful masculine creations from the late 80's-early 90's, Diptyque 34 lacks however several things: its composition is strong but not clear enough and the idea of suggesting the scent of the store is not excellent. I also believe there are too many ingredients inside the perfume and blending all the strong notes of the previous Diptyque creations was not an easy task. I do not see the point of using a tuberose absolute note, and several other naturals are redundant inside the perfume. The contrast between the vivid green note and the strong woody chypre base suggests an effect similar to Polo (Ralph Lauren). Diptyque 34 is "located" somewhere between Héritage and French Lover, with a beautiful tobacco-dried fruits-ambery note, so characteristic of that decade. 
Rich, classic, opulent, vivid and with many shades, Diptyque 34 reflects the quest of this brand for rare scents,  noble ingredients and even an unusual touch.
Official ingredients for Diptyque 34: cassis, green leaves, citrus, spices, rose, geranium, tuberose, iris, violet, woods, balsams, eucalyptus.

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Monday, March 21

Bouquet Opoponax - Septimus Piesse (Piesse & Lubin)

If I had to organize an exhibition about the 8th ART and the evolution of the of modern perfumery, I would not start with Jicky or Fougère Royale, but with "Bouquet Opoponax" created by the British perfumer Septimus Piesse at the end of 1850's (cca 1859), a fragrance with an outstanding popularity and one of the bestsellers, even in 1889.
Septimus Piesse (1820-1882) is much known today for his book, The Art of Perfumery (1855), an opus that caused a sensation and was the first modern basis of a new art (Rimmel will publish his book 10 years after). He was a chemist with a profound knowledge but also a genius of promotion and proto-marketing. He put the basis of what we call today the advertising and copywriting of perfumes. As I have already explained in earlier articles, the formulae published in his book should not be seen as a perfume formula for luxury perfumes in the XIXth century. Their purpose was different. Offering their names (before they could be even trademarked) and unveiling only a small fraction of his perfumes, much similar to the pyramid of notes of any 2011 creation, he was actually setting the trends in a world where he was the king. In his book, published 10 years after, Rimmel mentions that only in Paris there were about 150 perfumers. Piesse made his creations the "perfume types" par excellence for many generations in a time when information was rare. 
Today, if you are a famous creator and you would ask the Osmotheque to see the formula of Fougère Royale (1882) you will be kindly refused because old fragrances (with outdated or impossible to find ingredients) are still a secret inside the industry. Septimus Piesse was not writing a manual and he was not sharing information about formulation. He was simply giving the main notes, but not the essential elements or the special ingredients he used in his perfumes. Other small brands in 1855 would simply copy or adapt the formula, in a time when nothing was protected, but Piesse would be still selling the best version from that family of odor, in a time when chemical analysis was rudimentary (and 0,1% solution of patchouli would change everything). Piesse was not just a perfumer, but also a chemist and an avid reader of chemical and pharmaceutical periodicals, and he mentions in his book the advances of his era. In those days, the chemistry has already determined the presence of several ingredients in essential oils, some started to be prepared in the labs like the coumarine in 1868 by the English chemist Perkin. Was the perfumer Septimus Piesse aware of all these new researches and molecules produced in the British and German labs? Did he smell the beautiful coumarine, used in Fougère Royale 14 years later, in 1882, the year when he passed away? I am convinced and maybe he was the first to use molecules as a secret ingredients to reinforce his perfumes or to bring something unusual, certainly not known by others. He doesn't "use" them in the published formulae. Unfortunately we do not have bottles with perfumes of Piesse & Lubin before 1882 and we do not have the original books containing the production formulae to have the true image of his creations and not their reflection in his published book. Already in 1859 it was known that coumarine exists in tonka, Asperula odoranta, Anthoxantum odoratum, Melilotus officinalis. Its importance in the scent of tonka and hay was not a secret for the readers of chemical journals, but not all perfumers were reading this type of magazine. First, before being synthesized, coumarine was extracted from tonka beans but the lack of original formulae doesn't allow to assign its first true use. We believe that Fougère royale is the first use of coumarine, but to my knowledge there is no one on this planet who saw and studied the books of formulae from Houbigant, Guerlain, Roger & Gallet, Piver, Piesse, Rimmel, and so on.
Bouquet Opoponax is one of the major inventions in terms of scent and its descendants are still among us. In his first book, Piesse doesn't mention this creation, it appears only later. In my opinion, it was launched around 1859. The opopanax resin was known since a very long period, but when he created a controversy around its origin (a buzz in modern jargon), Piesse aroused the attention of the public. In fact, the opopanax of the 19th century, a very mysterious plant because its botany was not fully known, was not the same with our contemporary opopanax (a cousin of the myrrh). The "Bouquet Opoponax" invented by Piesse is in fact the first modern oriental, and its nature can still be found in the oriental accord of Jicky (Guerlain). Take out the lavender-fougère from the classic Guerlain and you have something similar to this archetype. In fact, 2 ingredients were rather new in that era, and were not found in the Orient. It was vanilla and tonka, brought from South America and extensively used in the second part of the XIXth century. Bouquet Opoponax, presented by Piesse in a later edition of his work, contained 9 elements, but the original was much complex in terms of scent and shades. I made a sketch to illustrate the main features of this very famous XIXth century perfume, without the small accents and arranged according to the importance of constituents (but I will not show the proportions).

Opoponax res.
Vanilla res.
Fève tonka res.

Lemon oil
Bergamot oil
Mandarin oil

Patchouli oil
Civet abs. 10%
Jasmin Egypte abs.
Rose de Mai abs 10%
Orris conc. 1%
Olibanum res 10%

There is of course an animalic musk facet, a light amber note, a soft spice, and a more complex floral aspect to add and a variation on the resin theme.

The perfume, much complex than this humble sketch, was a huge success and imitated by almost every perfume house and when new trends arrived, it reappeared as a base (with new ingredients). A variation around the opopanax theme is actually the imaginary accord called Guerlinade, the heritage from the late XIXth century style of formulation. It is the bridge between the opopanax type and the ambery type, both archetypes that found their true expression at the end of the XIXth century. It is important to remember that Oriental and Ambery are not synonyms.
One of the things to keep in mind about the apparition of synthetics in the perfumes of the XIXth century is that the formulae changed gradually and were often improved - there are at least 8 versions of Vera Violetta (Roger & Gallet) before 1910.
One of the mysteries to solve is the following question: "Did Bouquet Opoponax contain coumarine, either extracted or synthetic, before 1882 and more precisely at the time when it was created by Piesse?" Adding coumarine inside this accord has nothing unusual, it will simply accentuate the sweet base (and the tonka extract) that represent the main features of the perfume.

Here you have a trademark from Piesse & Lubin - 1872 - a label for the concentrated essence (not the label on the perfume bottles).

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Saturday, March 19

The perfume as a "travel writing" - a maze with mind images

The perfume is sometimes a strange "travel writing" about imaginary "places", when the perfumer is both an explorer and a pilgrim. But it is not a collection of rose, spices, some incense and the amber you would find during an exotic trip. This is the account of another travel, one that is similar to the initiation and happens from one ingredient (or olfactory universe) to another one, both representing a "landscape" inside our mind.
When I smell opopanax resinoid, I smell the core of the resin, its essence with a typical toffee note, but I also "see" something different in the top note with its mushroom and solvent facet. I "see" a blooming gardenia with its glorious white petals covered with wax and shining like a vinyl fake flower, with strong benzyl tiglate and cis 3 hexenil benzoate (both are not characteristic for opopanax resin). Both are distant universes that share little, if nothing, in terms of molecular composition. It's like being on earth and contemplating the brightest star on the sky. My perfume would be the account of the travel across 2 universes, one that is blooming, evanescent, extremely volatile and the other one, deep, dark, tenacious and without wings. A resin is the essence captured in a sticky drop, subject to its own gravity, imprisoned by its own viscosity. What we have is like a maze and usually the most distant and apparently unrelated scents could bring spectacular results.
But the first thing to do is to imagine these 2 universes and to "orient" them. They are like 2 people located on 2 mountains looking to each other with a telescope.
"That which is below is as that which is above, and that which is above is as that which is below, to perform the miracles of the one thing" says the Emerald Tablet and this principle is essential when creating harmonious perfumes. The new opopanax note should reflect the gardenia and the gardenia floral note should reflect the opopanax. This doesn't mean using a gardenia note inside the opopanax because both have to be "pure" before they meet. So, it is forbidden to add some jasmolactone to the opopanax base. It simply means that the new opopanax note, modified with several other ingredients, should reflect the first impression from the volatile facet. It should be as if it contained a shadow of the flower, while the gardenia accord will contain the "seed" of what will become the resin during the evaporation. After these 2 universes are oriented, first in my mind and then through a short formula, I can imagine what happens between them, the elements that would appear during this travel. Clove and bay?, certainly. Ylang-Ylang extra and absolute?, maybe. A small lily note? Why not…. When this imaginary silk road has been designed as a metamorphosis of 2 universes, each desperately trying to reach the other one, I could introduce what is called …. the surprise note, an unusual twist located in the middle of the perfume, an unusual olfactory event between 2 universes so different, yet so close. I'm thinking of a civet note, a beast imprisoned between the core of a blooming white flower and the dark sticky resin. But each time, this road from A to B cannot be designed in all ways, it has to respect or follow the scent map (the reflection of how olfactory sensations are disposed in our mind). You cannot go from opopanax resinoid to the gardenia I have in mind via a "classic lilac route". Some ways are more difficult to "solve the maze" but I know one that gave a masterpiece (with one big difference - the tuberose)
In our case, the initiation is actually a transformation in which the initiate, the first "ingredient" (or scent universe) is "reborn" into a new role and this operation, consisting only of mental images, is performed by the perfumer.
" Separate the earth from the fire, the subtle and thin from the crude and coarse, prudently, with modesty and wisdom."

        


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Friday, March 18

Eau de Verveine (Penhaligon's) - Anthology - fragrance review


A classic aromatic fougère, quite close to the spirit of Sartorial, the "new" Eau de Verveine is not exactly the  1949 creation, but a modern interpretation with great style. Not an eau, light, refreshing and too volatile, this is a true perfume built on a very classic theme. It has little to do with the real scent of verveine (lemony and herbal) but is more related to classic themes like the chypre note of Chanel Pour Monsieur or the original ambery spiciness found in Moustache (Rochas). Here, all these accents are dominated by the rich fougère context with a strong and beautiful lavender top note, followed by an "eau fraîche" theme, as it was done in the 70's after the launch of O de Lancôme. Harmonious, potent, and with a great sillage, dominated by a soft vanilla-balsamic-amber note, this is a fragrance for those who appreciate the classic essence.

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Thursday, March 17

Givenchy Harvest collection - a reflection on variations


When a perfumer creates a new fragrance he will always make a choice between different types or rose / jasmine / ylang / cedar / vetiver and many other natural materials that are offered today by all suppliers. They are different qualities, extractions, countries and even plants. It is not exactly about being good or bad, expensive or cheap, but more about a specific note brought inside the formula. When a perfumer perfectly masters his art, he will always make the final choice of a specific quality, vital for his formula. Sometime, when the olfactory form has a final shape in his mind, he might test several qualities to see which is best suited to his idea. This is the difference between the perfumer, a true artist and expert in his field, and a formulator. In a formula conceived like this, where each detail is essential, you cannot change / replace ingredients as you wish.
Many years ago, Givenchy brought a new and daring concept that became a central idea for their flankers. They took a flower extract with a great geographic name and they twisted the formula of their classic perfumes (Amarige, Organza, Very Irrésistible, Ange ou démon) around. Because each rose / jasmine / orange flower extract is quite different, this idea was very interesting as an aesthetic experiment. But after many years, the effect proved rather different and even dangerous because this not how perfumers work and think. When the formula of a perfume is achieved, the perfumer had already made a choice considering, let's say, that Bulgarian rose is better than Moroccan rose for his extract and he will not use at all the may rose. This choice of the best expression for a perfume is not made by the perfumer alone, it is usually the conclusion of a team after many experiments and rejected trials. But when marketing will decide after 4 years that a flanker around French may rose should be launched to express the "frenchiness" of the perfume … something bizarre occurs. What was rejected has to be included and the entire process of selection and "fragrance engineering" is "abolished". You cannot take the same perfume and change the quality of one ingredient every year just to have a new "interpretation" written on the bottle. From the creator's point of view, this is rather absurd and there are very few perfume types that can be twisted this way preserving an original touch without giving the feeling of a rejected version.
Unlike art, flankers cannot be considered as a variation on the same theme because the differences are not that strong to be perceived with clarity. The result is quite different. After many years and many flankers of the same product you feel the indecision and an aesthetic shape that is not clear enough. Already we live in a world with many copies and perfumes built on a similar theme and this lack of clarity expressed by the endless variations will affect what the perfumer had desperately sought in the first work. Even with commercial launches, a perfumer would always look after a unique character, that fragile balance that would set his perfume apart from the competition. This aspect is now canceled by the flankers and maybe the Givenchy case is the best example to see how the power of an original perfume can be diluted. One of the basic rules in this art is to restrain your palette trying to avoid redundancy. You'll not put all the rose oils from the market inside your perfume unless the rose oil note is the theme.

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Wednesday, March 16

The mysterious landscape of scent archetypes

Compare the molecule that enters your nose with a very complex key. Its shape and pressure will force the opening of a unique coffer inside your mind. Similar keys will open other unique coffers located in the same region. But this coffer is actually a window where you can see a "landscape". For this reason, molecules that have little in common and a primary "scent" that doesn't obviously relate them, can show you the same "view". Some molecules, usually versatile ingredients, have a unique feature - they open a window where you have a majestic view, almost panoramic and you can admire something that can be "seen" through a variety of other ingredients. Cashmeran is one of them and you are aware about its complexity when you'll start to "see" the uncommon ingredients "related" to it (smell nutmeg, cassie abs, kephalis, cumin and a salycilate).
The most beautiful thing about odor is the fact that, in mathematical terms, it has not a unique dimension, but something much complex that explains why it cannot be put in "columns" and why classifications are never perfect. Do not search for a universal rose note or universal fruitiness, because smell doesn't work at all like color.
Our perception of a perfume is similar to Argus, the all seeing giant with hundred eyes. The beauty and nature of a "landscape" (the image we have in our mind) depends on the position of those "eyes" or "windows". Each ingredient "opens" an eye and the global image is the result of all these partial views (a room with a view). For this reason perfumes that doesn't have the same obvious scent have a similar effect on us because they share a similar configuration or "landscape".
The perfumer unveils a "landscape" like in a puzzle where each ingredient represents usually several pieces helping to see what is "beyond". A great perfumer goes beyond the obvious scent and classification and will learn to open in harmony several windows which will show sometime the same thing. If you smell the perfumes of Edmond Roudnitska you'll notice they point the same direction, they frame the same landscape in different compositions.
But what exactly is this metaphorical landscape that opens inside our brain when we smell anything? It is a land populated with archetypes, those mental configurations that define us like an ancient software with rare updates and a precise mechanism. We should not look for primary scents but for those "regions" inside our mind (and less inside our physical brain) and backwards to those "locks" that can be opened by different keys.
When somebody loves the scent of lily of the valley, he actually loves an entire universe "geographically" located near the "muguet valley" inside our mind and related to so many unusual things starting with a morning rose and a green apple. This zone has been spotted first by Calice Becker in 2 major creations that are bestseller precisely because they point towards an archetype.

This universe is populated with a variety of distinct "objects" - let's say a tree, a flower, a bird to make them different from shapeless things. We do not know a priori the entire geography of this landscape. Each time a perfumer invents a new perfume that will become a landmark (like Mitsouko, No5, Diorama) he actually "discovers" the best view of this object and all the other perfumes inspired by this creation will focus and reflect on the same thing. This doesn't mean we've never seen before this amazing thing, we've only had a small fraction of it in other "windows" but never the whole picture. He will frame something that was seen only in small fractions. I would be tempted to say that a perfumer simply unveils an image that pre-exists in our mind and the combination of ingredients will unlock the room where you can have the best view. This landscape with archetypes is the olfactory space mapped inside our mind. We do not know its dimensions. You might need a new key (a new ingredient never discovered before) or just a new combination of known ingredients to open that door which will show you something you have never "smelled" before. That's why perfumers still discover new types of scent in flowers based on known ingredients but in a simple combination they didn't think before.
Masterpieces are a reflection of what is "hidden" inside. When you smell l'Heure Bleue imagine that the molecules will open several small windows inside your mind and through these windows you can see the image of something special. Add a molecule inside the perfume, other windows will open or close and you will lose the initial landscape until it becomes unrecognizable.
This article might seem very abstract but in fact it’s a practical tool like a map that I've started to use to understand the huge amount of ingredients, to understand how a note can be reproduced, how materials can be combined and what is truth hidden inside masterpieces of the eighth Art.

As you can see, this theory shows a very different approach to composition and I will illustrate this with an example from painting. You can create a composition on your canvas either by placing objects according to several basic design principles or you can actually move your frame around a collection of objects on your table until you find the perfect view and then draw it. People will see only the result on the canvas and not your working method.

Illustration: Erté, Hera
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Tuesday, March 15

Cartier de Lune (Cartier) - new fragrance review

Copy paste aesthetic
Mathilde Laurent is a brilliant perfumer with an exquisite taste, an astonishing originality, an impeccable technique and no aesthetic compromise. Everything she signed is exceptional, beautiful, without any mistake. I adore her. Her perfumes gave hope and pure emotion. For this reason, I refuse to believe that Cartier de Lune is signed by Mathilde Laurent.
When a marketing girl, high paid for her diploma, the Parisian insolent accent and her "blonde" shade obtained through constant l'Oréal-like brain washing, you get Cartier de Lune, a perfume for the masses. I've been smelling this perfume since the late 90's in all possible variations. After the peony rain shower of Pleasures, the hundred versions of Green Tea (Elizabeth Arden) and all the possible flankers where a green honeysuckle meets a very fresh rose-cyclamen on a soft creamy musky drydown (usually called "sheer" or "in bloom"), I'm tired. I cannot believe that Cartier has hired a brilliant in-house perfumer to launch something that is on the same level with the fresh musky rose deodorants sold on the French market and the various (good) Eau Fraîche from Yves Rocher. I've smelled this perfume from Adidas to Avon and Oriflame. But it was several years ago and for less than 15 EUR, a small fraction of the Cartier price.
Cartier de Lune is a shame for Cartier in a similar manner with Idylle, another fresh rose from Guerlain. Both are the fruit of a team with low standards, no olfactory culture and definitively no vision of the future. You cannot sell this for years, when the perfume is already known by consumers at a lower price range.
This extremely basic formula was certainly written by Mathilde Laurent during a phone call, just replacing some molecules of a known prototype with newer versions of jasmine, musk and lily of the valley molecules (the last one not really balanced). No interest at all, except my tears for the great perfumer who was forced to conceive something that is for Cartier what the perfumes on the counter are for the Zara store.
However, if you like a fresh rose peony with a good dose of natural rose, try Coup de Foudre (DelRae) and forget about this faux-pas from Cartier.
PS: You'll be invaded this year by a flood of so called Y-generation perfumes, unpretentious floral creations for a young consumer. They are duplicates of the mass market Avon perfumes launched between 2000 and 2005 and / or light floral musky deodorants.

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Monday, March 14

Esxence - The Scent of Excellence (2011)

Press release

Now in its third edition, the only must-attend event held at international level and dedicated to Artistic Perfumery is confirmed as an exciting, absorbing experience both for business operatives and for the general public.
“And the perfume sank into them, going straight to the heart”. Perfume, Patrick Süskind (1985).
It’s the heart of perfume fans and some of the world’s top-qualified specialists that is addressed by Esxence The Scent of Excellence, the event dedicated to Artistic Perfumery that will take place in Milan’s Palazzo della Permanente from 31 March to 3 April 2011.
Italy has made a fundamental contribution to this field in the last fifty years, as it is a country with numerous independent perfumeries committed passionately to selecting Artistic Perfumes and offering them to their customers. Applying their ability to highlight individuality and the specifics of character and style in their products, these perfumeries compare favourably to the big-name brands, doggedly persevering in preserving our country’s role as a “gallery of olfactory masterpieces”: a commitment expressed in a business model that has already provided interesting, stimulating ideas for developing the distribution of Artistic Perfumery internationally.
Esxence The Scent of Excellence, now approaching its third edition, is once again confirmed as the must-attend benchmark and rendezvous for brand owners, creators, producers, distributors, buyers and retailers from all over the world, an ideal event for developing a constantly growing market that can offer competitive advantages to those who produce fragrances that are not intended to appeal to everybody, but to express olfactory creativity and communication. This is a sector that the statistics show to be maturing coherently, guaranteeing that its dealers achieve results comparable to those of conventional perfumery.
After achieving an increase of 54% in brands represented in 2010 compared to the previous year and thousands of visitors from more than 24 different countries, the main aim of the 2011 edition is to pursue its activity of contributing to developing Artistic Perfumery as a creative art that springs from human talent, so as to spread knowledge about it and encourage its diffusion as a unique, fascinating artistic heritage. In Italy alone, this sector has reached a turnover estimated at 120 million Euros and has a total potential of more than 850 million Euros at European level.
The Promoting Committee – which has confirmed I.C.E. International Club Exhibitions, a company specializing in niche events, as organiser of Esxence for the third year running – has already chosen the new International Technical Committee of experts in the sector, whose task is to apply predetermined shared parameters to filter the numerous applications to participate, so as to keep access selective and highly qualified.
As it gathers the entire professional community together around itself, Esxence is the only event whose knowledge can provide a substantial impulse to defining the identity of Artistic Perfumery and, aided by the sector’s leading movers and shakers, organize an articulated program of comparisons and analyses for the experts on the one hand, together with olfactory and learning experiences for the general public on the other. Esxence The Scent of Excellence 2011 will feature perfume products that make a distinctive mark for their expressive capacity, quality, authenticity and finesse, created to give olfactory form to metals, to stones, to seas, to oceans and to deserts, adopting combinations previously considered impossible. These refined creations convey a sense of strength and vigour, narrating unique, magical stories, acting out dramas and comedies and telling fables from different eras, always plucking the chords of the emotions with their undeniable power to evoke.
These are creations that never merely follow in the wake of the moment: either they are already masterpieces, or they are candidates for that status in the very near future, anticipating trends and tastes that have yet to crystallise. Some brands have roots that go back for centuries, others are young hopefuls that thrive on going against the conformist grain and practising innovation with artistry, building an ideal bridge between 1700 and 2010.
Output is limited, paying extraordinary attention to the choice of raw materials, which are selected from the very noblest and rarest of natural and synthetic essences, and to processing them with true craftsmanship to generate precious fragrances that are distributed in highly specialized retail outlets. One of the most alluring of niches, Artistic Perfumery draws its knowledge from a history as old as time, yet evolves with courage and determination as time strides ever onwards.
Esxence – The Scent of Excellence
Venue: Palazzo della Permanente, Via F. Turati 34, Milan
Date: 31 March – 3 April 2011
Opening Hours: Thursday 31 March and Friday 1 April, for professional and press visitors only: 10.00 a.m. – 6.00 p.m.
Saturday 2 and Sunday 3 April, open to the public: 10.00 a.m. – 6.00 p.m.
The opening to the public of Esxence, on Saturday 3 and Sunday 4 April, will be a unique opportunity for the fragrances lovers to discover the Artistic Perfumery News and to deepen their knowledge of this fragrantic world through original activities such as:
HO NASO! - I've got nose! - a playful interactive itinerary to "assign a perfume" to images and to discover that you too "have nose".
Myths and Truths from the World of Fragrances: a series of workshops, organized by Mouillettes&co: Saturday, April 2, at 3.00 pm and Sunday, April 3, at 11.30 am and at 2.00 and 4.30 pm
5 Steps Interactive Mini Test, powered by Mouillettes&co, to test your own sense of smell (by reservation at the Mouillettes&co stand)
A journey to discover the most wide range of existing and disappeared fragrances, reconstructed by Osmothéque de Versailles, the International Fragrances Conservatory
Menu Parfumés – a sensorial "à la carte" experience - a guide proposed by Extrait.it that will lead visitors through the numerous perfumes creations that will attend the exhibition, following olfactory itineraries to discover new dimensions and facets of the magic world of Fragrances.
Il profumo della notte - Night's Perfume, organized by Smell Produzioni, an olfactory path that celebrates the relationship between perfumes and night's mysteries.
* the entrance to Esxence is free by registration on the website www.esxence.com.

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Amarige - Ylang Ylang (Givenchy) - Moheli Island, 2010 - new flanker fragrance review

Amarige is an extremely special perfume, based on white flowers with a strong pungent gardenia and green violet note over a sandalwood / fruit sec base, but like Jardins de Bagatelle (Guerlain) this 80's lamé gown with its wide padded shoulders is not easy to wear today. Amarige has a huge character and a curious formula with 2 overdosed molecules. Unfortunately, Amarige Ylang Ylang from 2010 doesn’t bring something very original or interesting to the first creation. The new flanker, based on a special type of ylang-ylang with a very balanced floral scent with spicy touches, is actually more lighter than Amarige with a powdery effect. Unlike a previous mimosa version, quite special, this one is dull, sweeter (vanilla, caramel, banana milkshake), more lactonic creamy tuberose, less orris and definitely less contrasted. I prefer the original version, but curiously this new flanker develops a new note in the middle drydown that recalls a special discontinued perfume from Ted Lapidus.

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Sunday, March 13

Organza - Néroli (Givenchy) - Nile Delta, Egypt 2010 - new flanker fragrance review

This new flanker, based on organically grown Néroli from the Nile Delta of Egypt, is a strange, but not without interest, interpretation of the classic perfume with its devilishly complicated formula. The use of an extract which is rich, radiant and floral brings an unexpected twist surrounding a very beautiful tuberose note, very creamy and opulent, but not suffocating and dramatic. The problem is the top cologne note, a very obvious theme which is not fully integrated in the formula. The perfume starts with that crispy floral freshness characteristic for a neroli cologne but suddenly, it becomes a different fragrance, the actual Organza. This copy-paste game, when you add an overture before the perfume starts, is not exactly the quality of a masterpiece, but from the entire collection this is maybe the richest and fullest creation, without "empty wholes" inside.

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Pure Virgin (The Different Company) - new fragrance review


Copy-paste aesthetic with better ingredients.
There is a price to pay when you are too different. The house with such a surprinsing debut, when the perfumes were still signed by Jean Claude Ellena, made me a less happy surprise.
First, there was Cashmere Mist (Donna Karan), with its original accord that became a bestseller and a reference. Then, the accord was twisted in several original ways: with a lot of vanilla creamy notes inside a Serge Lutens perfume, with a lot of ambroxan and quote from Hypnotic Poison inside Kenzo Amour. Even Tom Ford made something similar, but not very brilliant inside his White Musk Collection. This accord (about 5 molecules) became widely used in cosmetic perfumes, creams, shower gels, in a sweet context (almond, again Kenzo but also Roger & Gallet) or very musky. Last month I bought for 3 EUR two new shower gels from Yves Rocher, one is based on almond the other one on a cotton flower accord.
There is nothing to add about Pure Virgin (The Different Company) because it is a classic mainstream accord that smells like a demonstration accord of the recent musks from Firmenich . There is nothing original or new compared to the examples I gave you which were launched more than 5 years ago. All the notes are there, Pure Virgin is less vanilla, more tonka-coumarin, and more orris with even a breezy lily of the valley aldehydic note (also used in a Kenzo). The only interesting aspect, but not fully exploited, is a calisson note, a traditional candy consisting of a smooth paste of candied fruit (melon + orange) and ground almonds with a layer of royal icing.
Sadly, this perfume is just an accord extracted from mainstream, it smells good and perfectly fits the concept because a "virgin" will undoubtedly use a Dove creamy shower gel and a deodorant where this scent has been used for almost a decade. But that's not the point for a brand with such a name supposed to sell "rare perfumes".

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