Wednesday, August 31

Body (Burberry) - new fragrance review


Burberry has recently introduced in Paris a new perfume, extremely surprising by its scent, showing a dramatic change of aesthetics among the fragrances of 2011. Body (Burberry), a strong rosy fragrance launched to compete with the successful fresh rosy Chloé (the 2 brands are actually neighbors on shelves), is actually a very retro creation. It smells like the 90's, like the powerful rose found inside Trésor (Lancôme), Eternity (Calvin Klein) and even Sa Majesté La Rose (Serge Lutens) or Sunflowers (Elizabeth Arden).
Like Ted Lapidus pour Femme and L'Instant de Guerlain, Body (Burberry) sits on a creamy sandalwood - salicylate-cashmere crystal ambery background, but less dominant, showing a soft modern sweet ambery shade coupled with the may rose aspect, an idea which gradually evolved since Stella (Stella McCartney). On the other hand, Body (Burberry) is quite close to the original Trésor (Lancôme), but without its characteristic peachy and isobuthylquinoléine facet.
Powerful, diffusive and tenacious like all the clean perfumes of the 90's, Burberry Body replaced the woody bitterness of IBQ with a note supposed to evoke the absinth. It is presented as a chypre fruity perfume, but I don't get at all this facet, well hidden under the rose-lily-orris main theme, infused with an astonishing clean freshness. However, I'm not really sure about the novelty of this perfume, I've been smelling a lot this type of note 10-15 years ago, but with the flood of launches it's hard to tell what formula was recycled inside the new Burberry. Comparing the perfume with Cerruti 1881 pour femme, the soft delicate vanilla note becomes obvious inside the light oriental aspect.
The real surprise is the perfume itself: extremely retro-90's,  it's incredibly good and well done 

"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way." - Christopher Bailey, creative director of the brand. Launching the new perfume Burberry Body is accompanied by attractive advertising commercial with photos of naked actress and model Rosie Huntington-Whitely, star of Transformers 3 - Dark of The Moon.
Official fragrance ingredients for Body Burberry: a luxury chypre fruity composition with fresh green absinthe, peach, freesia, roses, iris, sandalwood, cashmerean, musk, amber, vanilla.


Christopher Bailey invites Burberry Facebook fans to sample Burberry Body, the new fragrance for women, exclusively on Facebook





Introducing the Burberry Body Campaign directed by Christopher Bailey, featuring British actress Rosie Huntington-Whiteley, and shot by Mario Testino in London.



Rosie Huntington-Whiteley wearing Burberry Nude Collection at the Burberry Body launch, Macy's New York
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Tuesday, August 30

Santal Blush (Tom Ford) - new fragrance review

With Santal Blush, the perfumer Yann Vasnier signs one of the most astonishing perfumes of this fall, an absolutely fabulous creation capturing a mysterious Indian scent in an extremely contemporary interpretation.
Unlike Santal de Mysore (Serge Lutens, with addictive cumin) or Sira des Indes (Jean Patou, with champaca and milk), Santal Blush (Tom Ford) is not an obvious hyper realistic interpretation of the famous Indian scent, but a scentsational creation where the facets are unveiled in hypnotic waves while you wear the perfume. It seems delicate, soft and silent, but it is a powerful weapon, projecting under its innocent smile a seduction bomb of a tremendous power. It's the first time this year, after trying everything new, when I'm asked "what perfume are you wearing?" by women or men, all captivated by the mesmerizing power of this perfume.
Santal Blush brings back the sensational Samsara, where the combination of sandalwood and orris/violet plus the most precious flowers, represented one of the most spectacular creations of Jean Paul Guerlain. But the new Tom Ford perfume gives a totally new and unexpected interpretation of the classic scent, leaving behind the "shoulder pad" effect of the Firmenich exceptional sandalwood molecules, and transforms the idea into a nude perfume whispering from the inside secret "Black Orchid" universe. Santal Blush is sexual. Unlike the first Tom Ford perfume, based on excess, opulence and overdosed ingredients from almost every family, Santal Blush lingers between the delicacy of a violet flower (a fantastic accord never seen before) and the supreme sensual milkiness of the sandalwood - musk accord.
Like the previous creations of Yann Vasnier, Santal Blush is deceptively simple, yet highly complex in the multitude of scentsations woven inside its abstract and not very obvious pattern of notes. Unlike the rich and highly decorative elements of Indian art, Santal Blush offers a smooth purity closer to the Far East ceramic art.
A very special fruity note, recalling plum, apricot, osmanthus and many other secret feminine fruits with a demure milkiness whispering under their skin, creates a special link between Santal Blush and Black Orchid, where the lactones play an important part in the special exotic floral accord. Here, the delicate fruity skin becomes a very soft leather note like a sensual second skin, because wearing Santal Blush means being nude in a golden sparkle of light saffron.
A delicate flower is hiding under the oriental wood, submerged in a milky creaminess like the morning fog surrounding a shrine built from sandalwood where exotic fruits and a garland were left for an unknown god. It's exquisitely sensual and tender like the purity of a flower before and after the communion with the Hindu god. These are the sacred tears of sandalwood, as if the wood produced a soft balm collected inside the calyx of a flower. The spicy gingered note with hints of cardamom and nutmeg suggests the heart of Arpège (it was a base, one of the most beautiful notes ever created on this planet). The musks used inside Santal Blush, a Givaudan specialty like those used inside the beautiful DelRae creation, surround the main accord with a velvety creamy powdery veil. A small dose of boronia absolute would to miracles inside this precious elixir. There is a certain whiteness inside the darkness of this sensual oriental sandalwood, suggesting the vapors of rice over an ambrette-orris powder, immediately evoking a famous powder formula from the XVIIIth century.
An absolutely fabulous creation and superior in all aspects to Violet Blonde, Santal Blush (Tom Ford) takes us in an exotic journey with several exceptional Indian tastes. The spicy facet of the perfume is an unusual version of the Garam Masala, surrounding the cold violet flower with a hot fire tempered by the milkiness of the sandalwood (australian + javanol I believe). The skin becomes a sacred shrine where the innocence is burnt, while the rice vapors mixed with the resin smoke are captured on the thick leaves of a huge white flower (magnolia-ylang-jasmine). Santal Blush is an ode to the skin!


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L'Homme YSL Cologne Gingembre - new fragrance review

After a good dose of refreshing ginger which recalls the recent "sporty" colognes (Dior Homme Sport, Burberry), we discover Eau d'Issey with its ozonic freshness, inside YSL l'Homme. A surprising effect - L'Homme YSL Cologne Gingembre feels like the transparent clean fresh air breeze from the 90's recalling several other hundred masculine perfumes created since Eternity (Calvin Klein). The delicate drydown of L'Homme YSL Cologne Gingembre, with white lily and musks, is extremely feminine and no dose of the original aromatic fougère perfume high on testosterone was left.
Official fragrance ingredients for L'Homme YSL Cologne Gingembre: bergamot, basil, violet, pepper, ginger, vetiver, cedar, musk.

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Sunday, August 28

Tea reformulation scandal in UK


The perfume reformulation "scandal", even if it is known and exposed, failed to produce any satisfactory answer or even the hope of a solution for millions of consumers who discovered in the recent 2 years that both Guerlain and Dior (among the most known houses) had completely changed the formulae of their classics. But it's not the same for the British tea drinkers who are angry today for the reformulation of the classic Twinings Earl Grey.
"They say the new product tastes like ‘lemon cleaning product’ and describe it as ‘dishwater’ served up in a cup. Dozens of angry tea drinkers have posted complaints about the new flavour on the company’s website since the new brand was launched in April. [...] Some tea drinkers are so dismayed by the new blend they have added their names to a Facebook campaign called ‘Bring Back the Original Twinings Earl Grey Tea’.
Several have enquired on the campaign page where you can find old stock of the original Twinings Earl Grey on supermarket shelves." (dailymail)

The refreshing flavour of Earl Grey is brought by bergamot, the same used in classic perfumes and considered "toxic" by IFRA. In other words, the bergamot used today in perfumes is a mutilated ingredient where few of the original scent facets have remained the same. It has no relation to the bergamot of Jean Maria Farina, the creator of the most famous Eau de Cologne who lived exactly in the same century when Twinings appeared on the market (XVIIIth century but really famous since the 1830's), and no relation to the bergamot used by Jacques Guerlain in his famous perfumes. In fact, according to IFRA, Southern Italy, where the most famous citrus are cultivated since centuries, has the same toxic potential as a nuclear plant, while those living in Florida, with its famous orange plantations, should be dead by now, after a lifetime contact with limonene. Fabricated studies have changed the face of the industry while ingenious PR cleans the remains. In front of the new mutilated 2011 bergamot there are no many choices left.

What we are given today, at least in perfumes, because I do not know in detail the food legislation, is a surrogate. It seems this happens right now for the British tea. "Lemony" is not the characteristic flavour of this citrus note and apparently they introduced a "fake" bergamot inside, which smells like the masculine colognes rich in DHM. In fact, while smelling what is launched now in Paris as "cologne" I noticed that many are extremely poor in natural bergamot, lemon, or orange. The use of the term "cologne" should not be allowed if there is not a certain amount of the natural products inside and I do not consider appropriate selling a copy of Cool Water as a Néroli Cologne (there will be an article about an (in)famous modern brand).
The "dishwater" effect is given by molecules similar to citral / citronellal and their nitriles / lemongrass / citronella / dimetol / but mostly from the orange flower crystalline molecules. It seems that the bergamot used by the new Twinings Earl Grey is no more the real 100% natural and 100% pure special bergamot quality, but something else, where a selection of impact molecules would produce the citrus effect for a smaller quantity. Because natural bergamot when it is IFRA mutilated is no more a bergamot and doesn't perform well, it needs some help from the flavorist. Did they cheapen the tea formula? Are they facing the same reformulation problem like perfumers? Is the good bergamot forbidden even in food flavoring?

Changing the formula of a popular perfume or flavour should be illegal because both belong to the immaterial cultural heritage of the society. The perfume is no more the property of the brand when millions are using it. If you produce "bread" and call your product "bread" there are laws to say what is should contain and what not through a huge list of specifications. "Bread" or "Mitsouko" are not metaphors or fancy names written on a label.
If France was left without its glorious perfumes, accepting without any form of protest, to change the formulae according to foreign regulations (these rules did not originate in France and I do not know any perfumer who supports them), can we expect to see the British tea without its classic taste? Because scent and taste are not protected and recognized as part of the European culture, we might find ourselves in a scentless and tasteless European Union, like centuries ago, before the introduction of spices and scented flowers and fruits (like jasmine, rose, citruses, etc). As you probably know, the use of herbal remedies is this year under serious threat in many European countries where  a new legislation was adopted.

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Madly (Kenzo) - new fragrance review


Madly (Kenzo) belongs to the new category called "I can't remember that fragrance because it doesn't smell very much of anything at all". I sprayed several times the perfume on the blotter, I tested at home, I smell it once again and I never felt that stupid in front of a 10cm white paper. For me it is anything but a perfume, it's not even a room spray or detergent. It's purely a residual scent, a mixture of things like the huge lab barrel where you throw all the trials to recycle the bottles. Tout et rien. There is an undescriptible scent which surrounds every perfume lab, ISIPCA has a scent, the Givaudan buildings at Argenteuil or the Firmenich labs at Neuilly, they all possess that scent - slightly fruity lactonic, green, musky with several damascones. Madly belongs to that category, there is nothing composed inside. I have in mind some perfumes from the 90's like Eden (Cacharel) or Les Belles de Ricci. But those perfumes were composed and had a strong identity. Madly is not even fruity, though the only noticeable element is a drop of a tropical rhubarb rose note and a woody floral note vaguely reminding of an Ormonde Jayne creation. Reading the note list (orange flower, heliotrope, rose, incense, vanilla, cedar, musk) I find it surreal.
I was sitting in front of the Kenzo counter, totalement perplexe, saying to myself - "This must be the END". If this is a perfume, than Kenzo has been recently the subject of a genetic mutation.
It smells as if the strange green sweetness of "Le monde est beau" meets the bizarre fruitiness of Kashaya, the result being a plastic tropical fruit which smells like a pomelo with a daphné flower tatoo, somewhere in the garden of Eden (Cacharel), but the whole idea is not well expressed.
Reading the official description, I think me and Kenzo are not living on the same planet: Un parfum avec une vraie personnalité. Audacieux. Marquant. Reconnaissable entre tous. Un parfum ultra-sensuel.
How can you say reconnaissable when I cannot even remember the scent after 1 minute?
PS: The drydown reveals after a day a faint woody salicylate note as if a trace of Eau de Merveilles (Hermès) was there but the miracle of creation did not happen.
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Saturday, August 27

Violet Blonde (Tom Ford) - new fragrance review


Tom Ford has recently launched a new and very surprising fragrance, in an elegant contrast with the unmistakable spirit of the collection. If darkness and bold sexiness have been the secret ingredients since the launch of Black Orchid and the earliest Private Blend exclusive perfumes, in more recent times the house started to propose a new vision, where lightness and subtlety are the key ingredients.
Violet Blonde is opposing the violet note, usually a humid, earthy and cold scent in nature (see the article about Ossiris myth) to the very warm "blonde" jasmine tonality, a mixture between innocence and the "sex bomb" quality. Very silky, almost similar to the scent of hair caressed by a violet breeze, the new fragrance sets the floral accord in an unusual context, the combination between vetiver and pepper, as depicted in Grey Vetiver. This combination acts as a smooth background reversing the sexiness of the opulent green-fruity animalic jasmine Sambac note into something closer to the scent androgyny idea, which is actually the opposite of Black Orchid. A soft fruity apricot lactonic note in a milky sandalwood context is giving the right dose of light sensuality, however miles away from the explosive and irresistible interpretation given inside the new Santal Blush (Tom Ford). However, to my great surprise, the violet is not dominating the perfume, but a beautiful Sambac jasmine, vaguely reminiscent of Jasmin Noir (Bulgari) on an extremely light ambery oriental background, and also quite far from the spicy cosmetic opulence of another new Tom Ford introduction called Jasmin Rouge. This floral duo is supported by a peppery woody accord which gives amazing results on a masculine skin.
The interpretation of the violet note surrounded by sweet notes in the overture of the perfume recalls the mimosa-aubépine facet of the classic Après l'Ondée (obviously without the carnation). A very curious and original green note on top suggests one of the interpretations of Amarige from the Harvest collection. However, at this stage of evaporation, the delicate petals of jasmine are suggesting rather a blooming acacia, much like the glorious honeyed interpretation recently given by Guerlain.
The perfume has a velvety texture similar to the Saint Paulia violets or African Violets, depicted in the ad, which are not true violets and belong to the Gesneriaceae family.
I wish this perfume had more character, like the powerful visuals with its striking contrast, a bigger violet bouquet, like the beautiful floral accord which sits on top of Santal Blush, and maybe even a drop of sparkling champagne to underline the platinum blonde effect.
Official fragrance ingredients for Violet Blonde (Tom Ford) - violet leaf absolute, orris, sambac jasmine, mandarin, pink peppercorn, benzoin, cedar wood, Haitian vetiver absolute, musk, suede leather.

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Friday, August 26

L'Homme Libre (Yves Saint Laurent) - new fragrance review


With l'Homme Libre, the new version of their (already) classic perfume, YSL revisits the codes of the fresh fougère transforming the original creation, rather sensual and sweet, into something more sparkling and metallic. Following the path of Bleu de Chanel, which brought back on shelves the powerful (and cheap) aromatic metallic DHM notes of the 90's, as seen in Egoiste Platinum and the flood of Hugo Boss fragrances, L'Homme Libre does almost the same with one difference. It has more style and is closer to the violet-basil-soft leather woody freshness of Fahrenheit than to any teen deodorant. Without any overdose of originality (as if freedom stands for conformism) L'Homme libre is actually the descendent of many Creed perfumes, lacking however their strong and sometime discordant harshness.
Opposed to the sweet sensuality of La Nuit de L'Homme, the new creation, L'Homme Libre (Yves Saint Laurent), suggests a powerful trend today - the comeback of the perfumes from the 90's, in a more serene, comfortable version where modern spices like ginger give a sparkle to the cotton sporty transparent facet of the fragrance. You may call it a new … Allure. The CKOne generation is wearing expensive suits and suitcases hoping to define their modern masculinity. They were "unisex" once, today freedom means something very different. You'd be surprised to notice how similar L'Homme Libre (Yves Saint Laurent) is to a perfume from Avon.
The perfume ad features Benjamin Millepied, the choreographer from Black Swann.
Official ingredients for L'Homme Libre (Yves Saint Laurent): bergamot, pink pepper, patchouli.

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Thursday, August 25

Is this the END? The new scentless world

An unexpected "earthquake" might shake the fragrance industry, this time for real. An American study, unveiled today in Europe shows the "dangerous" effects of the perfumes used for laundry. The British press writes:
"Scented laundry products could be releasing cancer-causing chemicals when clothes are tumble-dried, research suggests. A cocktail of chemicals was found in air emitted through vents during cycles when using both a popular liquid detergent and perfumed dryer sheets. Although the research was carried out in the U.S., the author of the report is convinced the same problem occurs in British homes, potentially causing headaches, asthma attacks and even seizures […] The study also found similar chemicals among another 25 fragranced products tested, and all products emitted at least one chemical classified as hazardous."
Apparently, it's the same old story of the scented danger but this time it comes from the functional products which represent the majority of sales for a perfume manufacturer, unlike fine fragrances, their "extravaganza".
What happens if tomorrow a huge part of the north American population decides to change their laundry products for something … scentless? What happens if, by a "psychological chain reaction", all the recent perfumes with their obvious clean laundry connotation, are banned by customers because of their connotation?

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Manuscript Formulae book on sale

Yesterday auction at Montignac Lascaux, a hand written formulae book about 1800 with perfume formulae, Eaux de Colognes, powders, creams, toilet waters, etc.

"Livre des recettes du citoyen Renault, droguiste.-. . ers 1800.- In folio. Vélin rigide de l'époque.Album d'environ 80 feuillets dont la moitié manuscrit. On y trouve de nombreuses recettes de liqueurs, ratafias, huiles parfumées, baume s, produits de toilette et produits ménagers dont: liqueur de cannelle des îles, ratafia d'orange, plusieurs eaux de Cologne, baume de tolu, dragées de la Mecque, vinaigre des 4 voleurs, baume du commandeur, lait virginal, eau de Mélisse, plusieurs e au de toilette, toutes sortes de poudre pour nettoyer l'argenterie, les galons, les draps , des recettes de cires, savons, dentifrices, cirages, encre invisible, pommade épilatoire, sirops, pastilles".


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Wednesday, August 24

Prada Candy - new fragrance review

Daniela Andrier is one of the last perfumers on this planet who knows what sillage, atmosphère and perfume is, demonstrating with each of her creations since the previous decade (including my all time favorite, now discontinued) that a fragrance is about one of the most essential human actions - "I love your scent, Hold me in your arms, Hug me". While most of modern brands started to launch scents that cannot be perceived anymore or leave you indifferent, Prada continues to be above all trends with style and grace. Prada Candy, with its absolutely fabulous retro packaging, is both familiar and new, shocking you with the most obvious note since 1992, when Angel flooded the world with the caramel like molecule called ethyl maltol. The fragrances of Daniela Andrier show that irrestible attraction of a human presence in a context that became avant-garde today - projecting a beautiful perfume around yourself and creating a unique scent signature like an imaginary projection of your soul. Prada Candy is about irresistible attraction, when most perfumes forgot this notion. When people refuse to smell of anything developing acute symptoms of scentophobia, when they reject any scent including the human presence and the perfume, and while the only noticeable (innocent) scents are gustatory, Prada does the opposite with her collection showing perfumes with atmosphere and an important scent trail.
It is precisely the same fatal attraction of candies, few could resist on earth, which is the concept of the new perfume, where the edible note is only the pretext and not the subject of the perfume. Unlike an entire generation of candy like scents, and most notably those launched by celebrities, Prada Candy is not really a gustatory fragrance, it is not a flavoring base poured inside a bottle.
It's a candy scented with a Prada perfume (think all the olfactory codes of the brand). Only Miuccia Prada would serve her guests at the fashion show with candies smelling like her signature perfume in a symbolic gesture where love, brand obsession and food become synonimous much like in a Peter Greenaway movie. For this reason, the new scent is more about philosophy and feelings. If the Nina Ricci perfume is just a flavour, Prada is intellectual even for a candy.
The perfumer took the Prada trademark scent, as it can be seen in Amber, the masculine perfume and Infusion d'Iris, with its alluring balsamic accord surrounded by velvety musks, and twisted this idea to obtain that irresistible and lingering aspect of caramel candies. Many balms and resins, like benzoin or opopanax, already show inside their complex scent facets recalling chocolate, toffee, caramel, while some accords extremely close to this class (around Tolu and Peru balsams) evoke the legendary baby skin and baby powder.
For this reason, the new Prada is extremely classic, a scent wich has been around since millennia since the first use of sweet resins. It doesn't invent a new caramel through a foreign inspiration, it simply explores the Prada perfume bringing a new dimension to the scent universe of the brand. It's like discovering an irresistible milky caramel candy inside the pocket of your Prada dress. The fragrance has also a very important textural aspect - it will clearly evoke, under the sweet slightly burnt caramel, the precious cashmere and wool, indicating without any doubt where and how this creation should be used. Unlike many gourmand perfumes, where you might misguide you to pour a drop in your cupcakes, this interpretation smells like a perfume with the incredible sweet milky muskiness characterizing the erogenous aspect of the human skin. The musk molecules used by the perfumer inside this creation and inside the previous perfumes are used in a very different way than most perfumers do today. They are here neither to dilute the perfume, nor to bring their own clean white musk note. They are used to evoke the scent of the skin and to generate the link between the body chemistry and the creation, the manifestation of the genius. You do not smell like wearing a perfume, you smell nude, you breathe the fragrance which is now a part of your own chemistry.
Prada Candy is not the portrait of a delicious confectionery in vivid colors, it is neither a new candy recipe ready to appeal to your appetite. It is somehow an ode to motherhood because this perfume evokes the scent of babies, their skin, their hair, all being represented by a tiny milky caramel growing inside an opopanax resin softened by vanilla.
Candy’s advertising campaign for television stars Léa Seydoux, rising darling of French cinema, as an impulsive piano student who seduces her tutor with a provocative dance. Jean-Paul Goude directs the Prada Candy movie and Seydoux’s hypnotic dance is inspired by the Apache dance, performed by street gangs of 1900’s Paris.
The presentation box of Candy features a striking cartoon illustration strutting across the shocking pink packaging captures the artistic, individual nature of the Prada Candy woman. The illustration by legendary illustrator François Berthoud in vivid yellow, pink, vermillion and liquorice-black subtly evokes the packaging of 1950s beauty products.
  


Prada Candy video making of



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Tuesday, August 23

Precious Oud No. 04855AM (Van Cleef & Arpels) - new fragrance review

FAKE luxury
With Precious Oud No. 04855AM, launched in the exclusive and rare perfumes collection, Van Cleef & Arpels commits the most abominable sin. This creation is the most obvious form of plagiarism and from the first second it smells exactly like Black Orchid. With a difference however, it is not as oriental patchouli like the original Tom Ford perfume. In fact, it's code name is "Black Orchid Eau Légère". I invite you to smell this shameless copy, sold as an original creation under the tag "Haute Parfumerie". It's not a diamond, but plain glass, and unfortunately, even the luxury house Van Cleef & Arpels has started the business of copy cat perfumes, in this case, the plagiarism refers to Black Orchid. There is no oudh inside Precious Oud (and if there is a drop, it's probably the Oud synthétique 184007), it's just the light version of Black Orchid.
When not a long time ago Van Cleef & Arpels launched this line of precious notes, I was highly enthusiastic and I supported the initiative. Today, any artistic hope for a Van Cleef & Arpels line with precious notes has completely vanished. How could you pretend to create exclusive perfumes and claim "Haute Parfumerie" when your latest launch is just a copy, not even a perfume inspired by someone else?
I would be happy if Tom Ford would sue Van Cleef & Arpels for this shameless copy because it's extremely scandalous to see a perfume group diluting Black Orchid with Belle d'Opium (with the lactonic aspect reminiscent of Gucci Rush) and sell the mixture as an exclusive "haute parfumerie" creation.
Precious Oud No. 04855AM - the code name is the reference for the Black Orchid (Tom Ford) chromatography inside the perfumer's notebook.

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Monday, August 22

Elements of Fragrance Design - Space enhancing molecules

In the 1930's a perfumer working for Houbigant where he signed several masterpieces of an outstanding refinement, was unveiling a new theory of composition with several radical concepts, and the most important notion - the space enhancing element.
When used inside a composition, these ingredients were enhancing the "space" between notes and their juxtaposed accords allowing the creation of new notes inside the new harmony: "piquer des notes nouvelles s'accordant avec les autres en élargissant l'ensemble". For this, he used one or two molecules, notably hydroxicitronellal inside woody contexts, but the whole process can be extended to even 5 elements. These complex accords of 4-5 space enhancing molecules are bringing the "oxygen" inside a composition with very strong and characteristic notes, hard to be harmonized without sacrificing the delicacy and the desired smoothness. These space enhancing molecules are characterized by strong tenacity, a smooth and linear evolution, a strong diffusion and a neutral tonality. In most cases, they do not give the character of the perfume and they act as a background canvas which allows the use of strong and vivid shades. Also, they do not have a universal value and do not show their ability to generate space inside any type of perfume. Several floral perfumes were built around this idea - 2 or 3 molecules represent 60-75 % of the perfume while some extremely strong characteristic and contrasting raw materials are defining the smell. This  unusual property can be find in the profile of some essential oils or floral scents. 
Space enhancing molecules were used in 3 ways:
a) a molecule is added gradually inside a given "scent shape" studying the apparition of new notes and the quality named atmosphere;
b) 2 or 3 molecules form the pillars of the composition and around them are added the other elements;
c) a given composition is literally wrapped by a molecule or two through a massive overdose.
In each case, they perform a different function (space enhancer, space definer, space harmonizer) given by the amount and the relation between the tonality of the molecule and the tonality of the main accord according to the type or degree of scent analogy, a notion that I have explained in an older article.
There are not so many space enhancing molecules, I know only 15 types or slightly more (given the similar elements from the same class) and only 3 were used inside the old Houbigant perfumes. Despite having a strong diffusion, they should not be confused with the radiant molecules, a very different concept with other properties inside a composition. Some of them have been used inside many great creations of the XXth century like L'Air du Temps, Diorissimo, Fidji, Amarige, Trésor, Kenzo Flower and belong to many categories (floral, balsamic, woody and even musky). Molecules with a "low" scent smelling of "nothing" are extremely interesting as a starting point for a new generation of perfumes. A famous salicylate was considered only a fixator or solvent until a perfumer discovered its amazing properties.The same is true for 2 natural molecules with a faint smell of rose-orange flower-linden.

        
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Sunday, August 21

Dahlia Noir (Givenchy) - new perfume review


Wasn't François Demachy supposed to be the in-house perfumer of LVMH and oversee the creation of all perfumes launched by the group? Was he hired from Chanel for the quality, the show press or for a more cynical reason, like getting gradually rid of IFF, Firmenich, Givaudan, Symrise and all the creators of the formulae? Whatever is his real job inside LVMH, where he brilliantly achieved to transplant the Chanel DNA inside Dior, he might temporarily suffer from the same influenza as his former boss, Jacques Polge, unless it's the sign of not being young anymore.
The last perfume from Givenchy called Dahlia Noir is a huge shock for me and has the same effect as Chanel 19 Poudré. It doesn't smell after a while.
This perfume was created by somebody lacking the minimal technical skills to become a perfumer and was approved by a person who has serious problems with his nose. I generously sprayed a blotter, my hand and my shirt to have an idea about the notes inside the perfume, its structure and the aesthetic vision of the creator. I seized all the aspects, including the original elements and molecules. But in less than 10 minutes I noticed how the perfume on the big black square blotter started to fade. I didn't pay attention. But in 35 minutes at home I was under shock. Not only the entire idea of the perfume as I perceived it in the 5 minutes was gone …. but even the whole perfume (what was supposed to be a drydown) was gone, leaving something too faint to be considered even a trace. During the afternoon I called several friends to repeat the experiment as I was too afraid of my conclusion.
But I was right. This perfume, which starts with a mimosa, a rosy note recalling the crispy green minty and aniseed facets of Very Irresistible, surrounded by a soft peachy-pear element and a faint chypre accord like the one in Eau Demoiselle plus an almond more delicate than your showergel, is anything but a perfume.
It is unbelievable to launch a perfume which has less tenacity on skin than your Dove body lotion. It's either an entire forgery (extremely diluted perfumes similar to fake creations) or it shows the loss of technical skills. You cannot call yourself a perfumer when you sign something that is more evanescent than your room spray, whether it's put on skin, textile or paper blotter. It's elementary!
Smelling the creations launched only in the past 6 month in Paris by several big groups I noticed something quite alarming. There is a severe loss of the most basic technical qualities of a perfume, like diffusion and tenacity. I do not know what happens (it's not true for the previous perfumes) but I looks as if some people have severe health problem (they are loosing their abilities to smell or evaluate) but other wouldn't tell them. How is possible that for several brands / manufacturers (and only in Paris!) there is a sudden loss of intensity and tenacity in their new creations.
Despite the beautiful concept and name, Dahlia Noir has zero value. When I discovered the perfume, the SA started to explain the memorized marketing text and I could resist to interrupt him "Do you consider THIS as femme fatale?" Dahlia Noir has no sex and no scent and after 30 minutes I hardly know what it is. It has no memorable presence (the character is too vague) and worse, it has no presence at all after 30 minutes, even for the wearer.
Givenchy claims patchouli and sandalwood as official ingredients inside Dahlia Noir. Maybe at 0,01% because none of these strong natural and extremely tenacious ingredients is present in the drydown. On my table I have a blotter with patchouli 10% I dipped last week. It still smells, unlike the Dahlia Noir. Perfume creation became science fiction nowadays.
Dahlia Noir (Givenchy) video with Mariacarla Boscono. Beautiful visual creation with absolutely no relation to the perfume.
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Friday, August 19

Chanel 19 Poudré - new fragrance review


On August 19th, the birthday of Gabrielle Chanel, the legendary fashion designer received the most cruel present she could imagine, 40 years after she passed away.
First, there is a scandalous book exposing in detail her activity during WWII, including espionage, collaborationism and tough anti-Semite accusations (Sleeping with the Enemy: Coco Chanel's Secret War).
Second, there is the unofficial news that the Chanel Parfums is over, fading season after season.
The launch of Chanel 19, a creation officially signed by Henri Robert 40 years ago, was not very easy. Chanel knew exactly what a perfume should be and the perfumer, after the retirement of Ernest Beaux, struggled all his career with Coco. This special element was "the character", a perfume should be anything than something with an irrelevant smell, and that's why Chanel perfumes are still sold today and No22, Gardenia and Cuir de Russie are timeless masterpieces.
However, Chanel 19 Poudré, officially launched today in Paris, is anything but a precious, rare, and memorable perfume. It is the worst thing happening to Chanel after Bleu, and no economic crisis would damage the house as the lack of vision and faith of those working today inside this huge business.
When several years ago Chanel Parfums hired Christopher Sheldrake, the perfumer who authored most of the masterpieces of Serge Lutens, the decision brought a ray of light because his knowledge of precious and rare raw materials would perfectly fit with our image about Chanel. But it also brought another concern about the future of the house and its ability to enter the next decade without becoming uninteresting and boring, because the 2 perfumers are not young anymore. Few people on this planet have the qualities of Karl Lagerfeld, the genius who took in 1983 the dusty Chanel house with its granny-bourgeois look and transformed it in only one year into the essence of Fashion.
When Jacques Polge was hired by Chanel in the 70's he was young and without a lot of experience, but because he was a man of his time he managed to express the vibe through several amazing creations. Today the context is very different and Chanel 19 Poudré proves that both Jacques Polge and Christopher Sheldrake are outside their times and have totally lost contact with modernity.
Chanel 19 Poudré was a shock for me and because I couldn't believe my nose, I sprayed it on several blotters, but the truth was there. Both perfumers feel extremely exhausted on an aesthetic level, and worse on the technical side of the perfume, as if they cannot smell anymore or are simply tired of this business.
I first noticed this "olfactory fatigue" inside Chance Eau Tendre, wich is a poor shampoo scent, totally betraying the spirit of Chanel creations. Later came Bleu de Chanel, which, despite being worked with good ingredients and attention, is nothing more than an updated AXE fragrance. But Chanel 19 Poudré is terribly wrong, and I would even add alarming. I couldn't believe that the perfumer who authored Coco and Egoiste signed this small incoherent perfume.
There are several points I want to underline about this so called creation. Every perfumer should smell and reflect to the following question" When it's the best time in your career to retire in dignity?"
a) the vision. Comparing the perfume with modern creations built around an orris note, like Dior Homme, Iris Silver Mist (Serge Lutens) and more recently Bas de Soie, it seems obvious that Chanel 19 Poudré is the attempt of a student to make an orris note and not the work of the perfumer. Dior Homme, signed many years ago by the very young Olivier Polge, is outstanding, modern, original, with the precise dosage of refinement and originality, while Chanel 19 Poudré is closer to something else. Several years ago, Firmenich was demonstrating some of their new molecules through different application formula. Chanel 19 Poudré is exactly the copy of that. It smells like an attempt to make to remake the powdery note of the orris concrete, but there are old bases from Givaudan, Firmenich and Symrise far better than the idea of orris presented by Chanel 19. There is also the marvellous Prada Infusion d'Iris, but the attempt of Polge-Sheldrake to copy the amazing creation of of Daniela Andrier is pathetic because they have destroyed the amazing diffusion of the perfume. I couldn't resist to smile while comparing this perfume to Bas de Soie (with a hyacinth facet). The Chanel perfume is actually a fraction of the Serge Lutens, without the elements which made original and appealing the perfume from Palais Royal. The perfumer is the same (Christopher Sheldrake) but it is a shame for Chanel. Chanel never copied the "fashion" of other designers, it was always the house launching the new ideas. Can you imagine Karl Lagerfeld trying to copy Miuccia Prada? He can do 100 times better, and that was the secret of Chanel - absorbing all influences and surpass everyone.
b) the quality. It is useless to compare Chanel 19 Poudré to the masterpiece called Chanel 19. It is an unhappy and hilarious attempt to modernize a classic. While smelling side by side, one is amazed by the genius of Henri Robert and the recent aesthetic anosmia of the Polge-Sheldrake duo. It is useless also to compare the perfume with their beautiful creations from the Exclusive line. I do not understand what happens inside Chanel, but I'm afraid the perfumers cannot smell anymore. How is it possible to smell like a cheap Marseille soap, with such an obvious musky note? The drydown of the perfume (unlike the original note used inside Bas de Soie) is totally deceiving. All major Chanel perfumes have drydowns to die for and I'm thinking of Chanel 5, 19, Coco and Coco Mademoiselle, in all their forms. Chanel 19 Poudré smell as if neither Polge nor Sheldrake are able to work anymore. This perfume smells like a Bourjois shower gel and not like a Chanel perfume.
c) the technical aspect. Chanel doesn't know the time pressure, the perfumes were always launched slowly and they were worked in details up to perfection, there was no gap, no "wrong" notes inside. Chanel 19 Poudré has little volume, doesn't diffuse and has little tenacity. It has none of the technical qualities of Prada Infusion d'Iris and the refinement is out of the question. It is a small perfume compared to Dior Homme, which is rather delicate. I had to spray a lot of blotters to get the whole idea because the perfume fades quickly. It disappears inside the soapy musky drydown. On my hand, it lasts less than 30 minutes and smells precisely like a Bourjois shower gel. I do not feel like wearing a perfume and the small allusion to the cologne facet of Gentiane Blanche (Hermès) is terribly disturbing.

The future of Chanel Parfums is unsure today. Without being able to feel the spirit of the time, without being able to generate new ideas and reinvent the style each decade, it is unlikely we'll see a bright future on 31 rue Cambon (actually the fragrance division is at Neuilly).
Ernest Beaux was a man of the outmost refinement and a genius of invention. Henri Robert had both the technical precision and the taste for the most beautiful ingredients. Jacques Polge brought the house from the history to the present through several major creations while Karl Lagerfeld made fashion synonymous with Chanel. But this is already past and 2011 doesn't look modern inside Chanel because neither Polge nor Sheldrake possess the qualities of Lagerfeld to reinvent the house and design the future.
Why, after such a marvelous career, the perfumers Polge & Sheldrake, now with the unique position of in house perfumers of Chanel, made this deplorable attempt of copying Daniela Andrier, the perfumer who made the Prada success from nothing?
Chanel will disappear once again because the ideal of being unique and irreplaceable was lost. Why did they invite the Prada perfume inside the house? Was there any need for commercial plagiarism? You copy a perfume when you have no other choice, when you have a family or debts to pay. But not at the end of a glorious career when you signed some of the most beautiful perfumes.



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Elements of Fragrance Design - The Knowledge Instinct


Our relation to perfumes, what we buy, what we love, how we react and what appeals to a variety of humans in a society is directly influenced by a set of eight "instincts", which reflect an inherent inclination toward a particular behavior. They are also related to the Freudian pleasure & reality principles and to the set of scent archetypes, an important force guiding our behavior inside a specific environment, with a measurable dimension through the Scent Map.
The "Knowledge Instinct" reflects our desire for cognition and truth which is translated in the sensorial realm by the creation and appraisal of "natural" and "real" scents.
A natural and real scent is anything our brain associates with Nature through our lifetime experiences, like the scents of a lily of the valley, red rose, apple, banana, strawberry and other elements of the natural world, which are silent olfactory references as they are less subject to variation. A "real" scent is also a scent reflecting the "reality" of our universe, not necessary a product of Nature, but often the result of human activity and subject to variation. We rarely perceive the difference between natural (made by nature) or chemical (made in a lab). It is the scent of tanned leather, the chimney, the popular flavor of the processed food and many other scents relevant for several generations, but with a smaller impact on the whole history of mankind because they change with the evolution of our society.
Every time a consumer is able to recognize without any doubt a referential scent inside a perfume, a smile shines on his face.
For scents coming from Nature and interpreted by perfumers with the available ingredients of their palet, there is always a question of perfection. Both perfumers and customers are unconsciously seeking the Truth, the closest interpretation of a scent or the ideal perfume. The success of a certain category of perfumes (because there are other reasons I'll discuss later) is not driven by tastes, but by their universal value and the maximum of similarity to what our brains knows. Since late 19th century, when linalool and terpineol appeared on the market, perfumers started to illustrate the scent of the lily of the valley, but their version, even after the introduction of hydroxicitronellal, was imperfect, lacking some important facets and having other notes that are not present in the flower. When Edmond Roudnitska created Diorissimo he offered a model of the lily of the valley (inside a complex floral texture) which was the closest possible to the natural model as we perceive it.
Mathematically, the Knowledge Instinct can be described as a maximization of a similarity between the knowledge stored in mind concepts and the world as it is sensed by sensory organs.
Through our lifetime we would store an entire spectrum of lily of the valley notes inside our brain, from the delicate spring flowers to the cleaning products and soaps we use.
The success of a new lily of the valley perfume and of any other well known notes is subject to the same problem - we unconsciously compare this odour to what we know and to the Ideal scent and only when our desire for truth and cognition is satisfied, we will fell under the spell of the new creation. For this reason, scents with a strong dose of realism (solinotes) have always been popular. Because our brain has a special relation to the history of scents and how perfumers interpreted a note through all types of products, creating a particular scent by illusion or by the massive overdose of an ingredient will hardly work.
This desire for truth can be seen in all interpretations of flavors in the past century where high impact molecules came to fill the gap of extremely simple mixtures. One of the reason of the "foody" perfumes of the last decade is explained precisely by this instinct. When a new generation, with less references in Nature and more in the Supermarket, started to buy perfumes, the ability to recognize a note like caramel, strawberry and other yogurt berries, brought an instant gratification.
So, whenever a perfume is built around the idea of a popular note (either something from nature or something from our environment) it should surpass the Ideal model we have in mind, offering both high similarity and surprise (something we did not "know" about that scent, like Roudnitska did with the green leafy top note and the strong indol facet).
But this desire for cognition doesn't bring only the constant desire for Truth, it reflects also the desire for novelty and the inherent inclination toward curiosity. People are desperately craving for scents or flavors which did not exist before in their environment and could not be simulated by any previous material. This inclination toward exoticism is reflected by all the major scents introduced in the western culture - think of banana, pineapple, cocoa, and more recently the many Brazilian exotic fruits. Their olfactory profile had no equivalent in Europe. The same applies for Chinese or Japanese preferences which are totally misinterpreted by European marketers today.
The desire for Truth, or the quest for the Universal value in perfume is reflected on a more sophisticated level by the concept of "scent shape". A perfumer creates a new original fragrance, reflecting a new aesthetic vision, but not in all case his representation of the Idea through his perfume is perfect. That's why another perfumer can take this scent, correcting, removing or adding the vital elements and his creation will enjoy more success than the previous one. Since the late XIXth century, there is an entire list of cases illustrating a "better answer" given by clever perfumers.
Because scent is a form of knowledge, the consumer choices are directly guided by their sensorial cultural, the number of scents / flavors and their combinations he's been in contact since childhood. For this reason, a major part of the population will never be able to experience the whole manifestation of the "aesthetic instinct". This explains why there is a set of masterpieces of the perfume industry which are too complex for ordinary "noses" and why many will be seduced only by Bleu de Chanel, a perfume like a deodorant. Without scent culture the abilities to judge are limited. Only a small fraction of the urban population has a vague scent culture, they are not able to chose perfumes, even less to understand why their beloved fragrance is considered a "low quality shampoo scent". How many of our neighbours know the true scent of a natural strawberry, how it tastes, what happens when you prepare a syrup or marmalade at home, in other words how many people have a "true impregnation" with this basic scent notion of a fruit? Most shoppers are gradually losing their scent culture reducing the life experience to a small set of prototypes, often represented by processed food flavors.
The success of several fruity perfumes is explained not by a romantic view of the childhood, but by the action of the "knowledge instinct" - they've chosen the closest representation of the missing natural strawberry, they've been amazed by the novelty brought by the powerful fruitiness of these perfumes, much stronger than the almost unscented strawberries sold in supermarkets.
Understanding how the knowledge instinct works will allow perfumers to imagine new scents facing the continuous changes inside the modern scented environment.
        
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Thursday, August 18

The Spring-Summer Fragrance Week in Paris


There is nothing less CHIC today than wearing Bleu de Chanel like millions of shoppers. It's like choosing to wear the Blue Mao shirt, as they did in may 1968 in Paris, but those fashionable French did it only for one season and they added a chic element, the Cartier sapphire brooch. Today, even Chinese discovered the variety of fashion (and the dictatorship of brands). However, nothing would stop consumers to buy their Axe deodorant for 10 times more, bottled as a perfume, and nothing would stop brands to launch even more creations on the market.
In the near future, the perfumes will be presented twice a year in Paris through collections, embracing entirely the fashion mechanism. Big houses will present their creative concepts and perfumes to the press and to a world dominated by an increasing desire for novelty through a special event. For the same amount of money spent today for a flanker with absolute no aesthetic value or for a perfume imagined for millions, consumers will be able to purchase a small set of samples with ten extremely new creations of a well known brand and within a month they will be able to place an order for the next season. Why wearing a shampoo perfume imagined for millions of shoppers when you can have the latest and the most creative ideas of the talented perfumers? Because these scents are made only for 6 months and everybody wants to be fashionable and unique, these exclusive collections from Chanel, Dior, Givenchy, Lanvin will be the MUST of the season. Because they are not based on consumer tests and not even meant to last several years like their recent exclusive collections, the "Wardrobe collections" will be the most sought after perfumes. There will be no such things as Oud or Gardenia, like everybody did recently, even the so called niche brands, but ONLY the perfumes you do not expect, "le dernier cri", imagined for those willing to wear new an original perfume, but also secret creations, as they are known only by true connoisseurs. What people chose and buy every season among the new ideas is also the perfect feedback - the panel becomes a global one.
During the entire season of pre-orders, a vast selection of creative videos would support each perfume from the scent presentation, making the consumers extremely curious to purchase the samples. Because these lines are on a smaller scales than a big launch, they will exist only online, where the full immersion in virtual reality is possible and where a younger generation can be educated to scents in a clever way than using an R&B star.
The wardrobe of perfumes becomes a playlist of the latest scent tunes, based on creative and intriguing ideas. Since 5 years brands are cheating using a sophisticated visual context with high expectations, but deceiving perfumes smelling like all others. This trick will not function anymore.
All brands will have their perfumers - artistic directors hired for their imagination and ability to innovate and give a shape to a brand, much like in fashion. The event when the new scents will be unveiled will be one of the most expected in Paris because it offers unique sensorial experiences. Few weeks after the global media coverage, the perfumes will land in major cities with structures likes the recent Chanel Mobile Art and the will literally come from the sky because they are "Heaven Scent". Today you can see the fashion shows without being in Paris, but the perfumes need the real contact. The Mobile Scent Art, presenting the wardrobe fragrance collection of the season and an entire set of new olfactory and gustatory sensations will represent the attraction of the year. Because it is ephemeral but full with ideas either for your body, your home or the creative tastes of a new type of cuisine, The Mobile Scent Art will have the same impact as the Great Exhibitions in the XIXth centuries when people discovered the scents / tastes of other cultures.
People are desperately seeking for new experiences but they've been given only new copies. Discovering the new perfumes of the season will be like discovering the tastes of a cuisine you've never experienced before.
The fear of not selling enough because you haven't duplicated the right AXE deodorant will be replaced by the fear of not being creative enough and doing perfumes which feels too much the previous seasons.
We might enter for the first time in a decade when the aesthetic choice will be crucial, like the difference between fashion and clothing. People clothe themselves but only a fraction follow the fashion. Any girl today knows what Chanel and Gap or Guess stand for and there is no place for confusion. The same will happen in the perfume industry when people will realize that perfumes made for millions are nothing more than …. perfumes made for millions.
The fashion cycle in the history of costume is quite a recent invention and the same will happen very soon for perfumes. This will be a dramatic change of cycles creating the gap between producers of pleasant scents and producers of perfumes, whether it's about personal or house fragrance.

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Wednesday, August 17

J'adore BLACK - new fake DIOR fragrance


This week I spotted a "new" Dior perfume in Paris near the Eiffel Tower. It's J'adore Black (Christian Dior), a version similar in design with J'adore l'Or. It's actually an invention, a counterfeited perfume which has never been launched by the brand. The perfume is produced in several factories known for their production of fake perfumes, usually sold in the countries found at the borders of the EU. Like other fake perfumes I presented in the past (Paco Rabanne, Nina Ricci, etc), this belongs to a trend spotted several years ago called "fake flankers". Because brands have flooded the market with an impressive number of flankers, the consumer or the SA of small shops have completely lost the contact with the real product. Nobody knows what is the true product and the invented one, but all are anxious to have the "new thing" or the "new limited edition". These perfume are sold on the black market, inside small shops with other real goods. Because the quality of the packaging is extremely good and because there are so many launches, it is extremely hard to tell what is authentic or not.
The quality of the perfume inside is not bad because the perfumes of big brands, paying only 30-50 EUR /kg of concentrate and often smelling like a shampoo, can be duplicated very easy. With a very good packaging and a perfume with the same quality, it is very hard to spot the difference. On a blind test, consumers are not able to smell the difference between the new Kenzo and one of its "flanker fake copies".
On a higher level, authenticity can be simulated very easy for the new consumers. It's enough to build several ghost websites on Internet in exotic countries and flood them with "official" press photos and "articles", or even to built "ghost consumer blogs". It costs nothing for a factory specialized in fakes, like those I'm thinking ,  but is vital for a young consumer used to check everything on Internet. You believe what you see.
As I insisted many times, there are too many versions of Very Irresistible on the shelves and if you buy a perfume apparently known by millions you have all the chances to be the next victim. Because French perfumes are surrounded by too much secrecy, because they are not preserved in a National Perfume Conservatory and are not assigned numbers like printed books (ISBN), a consumer will never be able to know (and to test) if he's using the real stuff or the product of a clandestine factory, an extremely flourishing business today, unless he is buying a less famous brand.
In the very next future a new "site" will open inside the UE through a harbour with a new trading route for less authentic goods, including fashion, leather goods and perfumes.
Look closer at this picture, are you able to say it is a fake? The golden letters are embossed and the packaging has even a nice shiny texture.
BUY genuine J'adore (DIOR)
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Tuesday, August 16

LVMH - The 2011 Award for the most UNETHICAL luxury group


LVMH hits once again with a new abuse in Paris and wins my 2011 award for the most unethical luxury group in the cosmetic industry. At least, l'Oréal has a reason to bottle shampoo scents under their so called luxury brands, they are shampoo makers, don't they?.
LVMH managed to forbid the sale of vintage Givenchy perfumes through Internet in France, when these perfumes can be still purchased in UK, Germany, USA or the rest of the world. The "diabolic" network of LVMH doesn't' allow any Parisian to purchase a vintage Givenchy perfume from Internet. The other week I saw several Givenchy miniatures created in the 80's I didn't have in my collection. They were sold in UK, but from Paris I was simply not allowed to place an order, receiving the same message about the legal actions in France. Can you believe this? A 1 EUR Givenchy Interdit miniature cannot be purchased from Paris but can be sold all around the world?
Last year, and this year once again, I exposed several similar facts and unethical decisions of LVMH which did not allow me to purchase Guerlain and Dior vintage perfumes, and most surprisingly, even historic perfumes with no real relation to LVMH brands, like the houses of Marcel Guerlain or Pierre Dune. However, despite my articles, there was absolutely no reaction from LVMH, and certainly not the slightest desire to correct this situation. This month once again, I wanted to purchase online a rare Marcel Guerlain perfume called Le Masque Rouge from 1920's, and I could not place a bid. But if I managed somehow to purchase such perfumes would I risk to have them confiscated when they enter in France?
What is the real interest of LVMH when they forbid shoppers from Paris to buy vintage perfumes? Are they afraid this would reveal the entire masquerade of reformulation? None of the Dior perfumes has preserved the original formula since the arrival of François Demachy. Even Fahrenheit, that I once used and abused, has been twisted, and I noticed this last month when I bought a bottle. The scent is not distorted, the balance of notes is different but the change has not been indicated on the packaging.
Many critics and delicate issues I expose on this blog, whether it's about the shampoo quality of recent launches, the plagiarism of modern brands, the invasion of flankers, the unethical actions of LVMH in France, or the preservation of perfume history, remain without any answer. The reason can be found in my article about the lost scents of our time where I explained how the true dimension of the perfume industry today is a question of "I do not care at all".
Unlike Guerlain, a very classic and historic brand, Givenchy is rather new and was created only in the 50's. What happens if I want to buy a masculine perfume produced in the 90's but discontinued today? What happens when I want to buy a vintage modern Givenchy cologne I used 15 years ago if LVMH forbids me to purchase it from Paris? Isn't it an abuse towards our personal memories and feelings? Isn't it the most unethical action of a perfume maker towards consumers?
LVMH managed to block the access of 60 millions of French to the perfumes their country has created in the past. For an entire new generation, used to shop online and less through Hôtel Drouot auctions, LVMH has  forbidden the access to the scented past of their ancestors. Whether it is Givenchy, Dior or Guerlain, LVMH is the most ferocious opponent of tradition and perfume history. However, if the young French shoppers who boosted the online fashion sales this year don't have access to the dusty past, they will consider the LVMH brands more modern, younger, thus appealing. 
Let me be very clear, LVMH has no moral right to forbid the access to old perfumes created long before the luxury group purchased the brands and this is the most UNETHICAL strategy for such a big group. 
Only few perfumes from Givenchy can be found at Versailles at the Osmotheque. Many vintage Givenchy creations I will not be able to smell them in Versailles, but I wouldn't be able either to buy them from Paris when their sale is forbidden online.
Isn't it the most unethical profile you can imagine for a luxury group? When perfume is supposed to speak about memories, LVMH brutally blocks the access from Paris (why the laws in France are special I cannot understand). How could I believe in the values of this luxury group when the core value of the perfume, the access to the past and to our memories, is violated?
Let's imagine the Utopian project I exposed in the article about The Lost Scents of Our Time would become reality. Can you imagine LVMH would support a museum of perfume with donations when the philosophy of the group is opposed to the perfume history? How could you expect a 1 EUR donation when LVMH forbids in 2011 the online purchase of a 1 EUR miniature from Paris? Where was their army of lawyers to protect the classic perfumes of Guerlain from reformulation? If there was the slightest ethical value inside the LVMH headquarters and not words on press documents, we wouldn't face today such bizarre cases. 
Did you ever count the old Guerlain bottles in the small exhibition of the Osmotheque in Versailles without wondering why so many important bottles are missing? Cosmetic groups do not care about history of perfumes, even less about culture. You do not need more money than the daily sales of LVMH in Galleries Lafayette to bring together the lost bottles. It was never a question of money, but a question of philosophy and in 2011 the dirty side of the perfume industry appears more obvious than ever. On the small labels of the Osmotheque you can read the names of private collectors, perfumers or passionate people which sponsored or gave their bottles. All these cosmetic groups, speaking loudly about heritage and tradition, while reformulating their perfumes or forbidding the access to the vintage creations, are the big absents. The entire history of Piver house enters in two Louis Vuitton elegant big suitcases and costs less than one, or the equivalent of a nice present given to a star posing for paparazzi. But they are just old dusty bottles!
How much do you need to reconstruct lost perfumes when GC machines are working days and night in the labs to analyze and duplicate the perfumes of the competition? In 5 years, despite my daily articles, I was not able to persuade the big names about the importance of modern perfume history and the need to preserve and study the cultural heritage. After 5 years of intense work and an impressive number of hours spent for millions of readers, believing that perfume is more than Sephora, I find myself unable to buy a 1 EUR Givenchy miniature from UK and this hurts very much. 
Don't be surprised when in several years LVMH would pass laws around the globe forbidding the sale of vintage perfumes for a very special "reason" - as they are old and not fresh, they might harm the potential buyer.

The picture shows the very rare perfume set called Heures d'absence, JE TU IL created in the 20's for LVMH and sold last week in a perfume auction.
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Vintage archive images from Dragoco




In this images from my archive you have a drawing of the Dragoco factory at Holzminden (now Symrise) in the mid 50's and three important men responsible for the scents produced by this famous house. On the right Thomas, the chief for analytic chemistry, in the middle, Pampel, the chief perfumer, and on the right the young chemist Günther Ohloff, who worked for Dragoco between 1953 and 1959 (and since 1962 he headed the research for Firmenich). He is one of the most important names in the fragrance industry in the XXth century, and in June, one of his major books, considered "the Bible of the perfume chemistry", was republished, with many new aspects added to the classic work - Scent and Chemistry: The Molecular World of Odors. Symrise has an important heritage of beautiful molecules and compositions created in the golden era of Dragoco and H&R, unfortunately many of them are not well known today, some were even forgotten. This year I discovered a very particular and old molecule from this house, with a bizarre chemistry, that I consider a "green quinoléine" because it allows something unusual, the creation of a potent green leather note.

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Monday, August 15

The Perfumes of Le Grand Siècle - How clean was the kingdom of Louis XIV?


The popular belief, now almost an urban legend, placed dirtiness and the lack of cleanliness hidden by perfumes at the heart of France, adding to Versailles a rather nasty scented environment . From this idea to the notion of French perversity opposed to the modesty of puritan moral there is only one step. But how much truth is here and where do the interpretations and the exaggerations added by each new generation really start?
Most of the texts dealing with this subject, where this idea was born and spread over the world, were written in three different periods, when the hygiene notions were dramatically changing and influencing the society, including the authors. It all started at the end of XIXth century when bathtubs became something new and available in every new Parisian apartment, later, in the 1930's the obsession of the body, through sports and the construction of public swimming pools, and, in the end, during the 60's and early 70's with mini skirts and sexual Revolution. Every author from all these 3 periods was adding a new layer to the heavy stereotype based on a historic truth - the hygienic conceptions in the XVIIth century were different than ours. However, the false conclusion embraced by popular culture was that French loved dirtiness, which is far from being true.
It is hard to explain to modern people, taking a shower 4 times a day, that this is not the only way to remove dirt. It was even harder for puritan people, not used with the heavy scents of the Catholic church (the incense or the flowers offered to Virgin Mary because they don't have such things) and wearing much simpler clothes, that a fragrance used by somebody wearing the highly decorative costume of the XVIIth century is not there to hide. People not used to scents, because they were not part of their native culture or because they did not use perfumes (quite expensive for an intellectual income) were actually putting hard labels to an entire century, misinterpreting the history.
But let's go back to dirt and see what is actually different in the "social chemistry" between our century and Versailles.
Our body is producing every day an entire spectrum of molecules and the skin would contain a mixture of sweat, water, urea, minerals, dead cells, fat, etc. The volatile ingredients will go on the air, if you do not wear polyester, while heavier elements, many of them not water soluble, would remain on the skin. It's not enough to bathe to be clean. The secret is called "soap", a tensioactive material allowing the hydrophobic fat to be removed from the skin. Makeup is not removed with water, but dissolved in an oily emulsion (W/O, mineral oil, etc) . When you put a cream on your face, the dirt and the makeup will pass in this emulsion and you'll be able to physically remove them. The alcoholic lotion will remove what is left, while the skin will absorb the trace of the moisturized fat. Removing the dirt involves also physical action - that's why you use the scrub and cotton for the face.
The bad smells on your T-shirt appears when bacteria can develop being well nourished. In other words, when it's not pure cotton, when you use the same clothes for a week without changing them, when your body "macerates" in its own excretions allowing the decomposition.
The fashion of the XVIIth century has several particular features. Men were wearing during that time very large shirts and the king of France was changing it at least 3 times a day. A piece of textile made of linen, cotton or silk, was not woven as tight as today because they hadn't yet the machines of the industrial revolution. Joseph Marie Jacquard, inventor of the Jacquard loom, was born only 100 years later. They were much softer, allowing a more natural circulation of the air around the body. A men wearing a tight modern T-shirt, showing his muscles through the dense network of cotton and synthetic elastan or polyester fibers, will produce more perspiration than a XVIIth century noblemen wearing a loose shirt with a lot of lace. When you wear lace made from natural fibers you actually allow your body to breathe. It's like being naked while without being a nude. At Versailles, they did not use the bath in the morning, but they used a huge amount of fresh white textiles, as it was believed they are able to remove the dirt. In fact, these linen shirts used in the morning were acting like a sponge absorbing what was on the skin. If you have a drop of oil on the soil you will not pour water over it, but remove it first with a dry blanket. The shirts of the XVIIth century were doing precisely this for the body. They were also acting as a "scrub" because they were wearing the heavy embroided brocade suit over the white shirt, much thinner and fragile.
But this was only a small part of the toilet, because the king was washing his hands and maybe even his face with "esprit de vin". This was even far more efficient than using water because "esprit de vin" is nothing else than alcohol distilled from wine, or more precisely, an alcoholic solution, the equivalent of a very concentrated face lotion used by any teenager to remove his strong sebum secretion. Wine has about 12 alcoholic degrees, this "esprit de vin" is the equivalent of a modern vodka. But isn't alcohol removing everything, including bacteria? Rub a piece of cotton with lemon vodka on your face, neck and hands and you'll see the amount of dirt left on it.
If your body is vigorously rubbed with textiles in the morning, you wear a white clean loose shirt, allowing the body to breathe, and you changed it at noon and once again in the afternoon, the question is …. how much dirt do you actually produce, how much dirt would remain on your body to produce a bad scent equivalent to a teenager with a polyester T-shirt and a pair of Nike's from synthetic fibers he's wearing every day since last year when he bought them ?
In fact the daily toilet of King Louis XIV, including even the small soaps scrubbed on the skin, was extremely efficient. The image we have today about a court macerating in its own dirtiness (and moral corruption) hidden with strong perfumes, might be far different from the real Versailles.
This was the time when fashion was invented as we understand it today. Everyday you had to be dressed different at Versailles, in other words, new clothes. New in style, but also "fresh" and good smelling, hiding small scented sachets. But isn't this the image of a court actually obsessed with hygiene and good scents, obtaining the same effect as us, but in a very different manner?
Most of the perfumes of that era were sold as "pommade", solid perfumes in grease. When you wash your face and hands everyday with alcohol (esprit de vin), the best thing you can do for your skin is to give it some skin food - a cream. That's why they used this type of perfume, not because they were not able to bottle alcoholic solutions. The court at Versailles didn't need more alcohol on their dry skins. Only when hygiene conceptions changed and they started to bathe in water using less "esprit de vin", liquid perfumes, as we know them today, were more efficient.
Most of the misconceptions about the scents of different eras came from fashion and the difficulty to understand it. What is cleaner, thus producing less odors? A tight polyester dress showing the body, like those worn in the 60's, or a very large Pompadour skirt that your body wouldn't even touch inside the huge amount of silk? A tight T-shirt or a very louse silk lace blouse?
However, there was Versailles and the rest of the world. It is not the intimate French space which was saturated with odors less pleasant today, but the public space, the streets, the growing cities and the lower classes which had no access to the expensive rituals.
In fact, King Louis XIV was obsessed with perfumes and good scents. The misconception that perfume was hiding dirtiness was the most brutal injustice done to a court obsessed with the senses, fragrances and flavors. The perfume was noble and the expression of the divine presence, an idea directly borrowed from Classic Antiquity. It was a crucial element in the new mythology of Versailles, much like in the Orphic mysteries. It was not meant to hide anything, but to reveal.
It is surprising that French were not able to remake the scents of their Sun King and the glorious atmosphere of Le Grand Siècle, but they did the fragrance of their Austrian queen, who preferred the rustic retreat of Le Petit Trianon to the splendor of Versailles. Recreating those scents is not a question of budget, but will be of the outmost importance in the future. When images are available all around the world, people will desire to "taste" a place or an historic period for a total experience. Only the perfume is able to give this dimension of authenticity.


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