Press Release
4a edizione, 29 Marzo – 1 Aprile 2012
Milano, Palazzo La Permanente
Now On Air: Discover the magic of the brands exhibiting at Esxence 2012!
Follow in real time the event
For the first time in Italy, the leader event of Artistic Perfumery will have a dedicated web-tv channel in Live Streaming, so that the entire perfume community will attend "live" the four days of exhibition. A last generation VIP Pass for the world of the excellence of Niche Perfumery, thanks to the joint-venture between Esxence and Extrait, Special Web Media Partner, which will guarantee a worldwide visibility to the event and to all the brands that will take part in it.
Now at its fourth edition, the Artistic Perfumery Event opens the doors to the 2.0 community: thanks to the collaboration with Extrait, the four days of exhibition will be broadcast live on a Live Streaming platform, a worldwide echo that will allow the free access to the backstage to users, lovers and experts, connected from all over the world.
The initiative represents an answer to the global success, which every year meets great approvals by the sector, for the interest of both exhibiting brands and operators, among whom buyers, retailers and journalists that everyday confirm with their presence the potential of an ever-growing niche market.
In real time, Extrait's cameras will lead the audience into the stands, presenting them internationally renowned perfumers, prestigious brands, experts and professionals; they will focus the objectives on the news and the classic collections of Artistic Perfumery offered by exhibitors, who, thanks also to the Esxence network built through the years, will give an international appeal to their business.
Object of the filming will be the interviews to the protagonists of the exhibition, among whom brand owners and noses, main actors of the Milan kermesse who will therefore enjoy a worldwide visibility, and much more: overviews on special events, roundtables, lectures and workshops dedicated to operators but also to visitors.
The streaming is available for websites, Facebook and Twitter pages, blogs.
The ambition of Esxence seems to be now a reality: the second brands list promises an expo area that will surely satisfy even the most demanding public.
Soon to be completed, the exhibiting brands parterre will offer a wide overview of the international Artistic Perfumery sector, also thanks to the presence of top experts who see in Esxence the ideal stage to live the spell of this fragrant world.
ACCA KAPPA - ABATON TOP BUSINESS NICHE - ABSOLUMENT ABSINTHE - ACQUA REALE - AEDES DE VENUSTAS - ALTERNA PROFESSIONAL HAIRCARE - ANTONIO VISCONTI
AQUA DI PONZA - BEAUTY BY CLINICA IVO PITANGUY - BLOOD CONCEPT - BOTTEGA DEL PROFUMO - BRUNO ACAMPORA PROFUMI - CALÈ FRAGRANZE D'AUTORE - CARLA FRACCI
CARTHUSIA, I PROFUMI DI CAPRI - CASTLE FORBES - CERCHI NELL'ACQUA - CLIVE CHRISTIAN - CREED – DORIN - DR. GRITTI - FLEUR DE CAFE' - FRAGONARD - FY FAUCOGNEY
GAMILA SECRET - GIANNA ROSE ATELIER – HEELEY - HISTORIAE PERFUME OF HISTORY – HOUBIGANT - HUGH PARSONS - ILLUMINUM PERFUME - JACOMO PARIS - KEIKO MECHERI
LA COLLINA TOSCANA - LES ARGANIERS - LES PARFUMS DE ROSINE - LES VOILES DÉPLIÉES – LINARI - MARIELLA MARTINATO - MEN'S HERITAGE - MOLINARD PARFUMS – MONTALE
MTJ - MY INNER ISLAND - NEOM LUXURY ORGANICS - OFFICINE DEL PROFUMO - ORIGINAL TOILETRIES - PANAMA 1924 - PARFUMS DE MARLY - PARFUMS D'ORSAY PARIS
PARFUMS M. MICALLEF - PERRIS MONTE CARLO - PETER THOMAS ROTH - PRINCESSE MARINA DE BOURBON - PROFUMI DI PANTELLERIA - PRUDENCE PARIS
RANCÉ 1795 - RECIPE FOR MEN - ROSE & CO. MANCHESTER - ROYAL CROWN – RUBIS – SIGILLI - SIMONE COSAC PROFUMI - SIMPSONS SHAVING BRUSHES
SJÄL SKINCARE – SOSPIRO - STÉPHANIE DE SAINT AIGNAN - THE LAUNDRESS - TIZIANA TERENZI
TORRE OF TUSCANY - VILA HERMANOS - VULFIX OLD ORIGINAL – XERJOFF
Website:Esxence
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