Is there LIFE after CHANEL?
The original formula of Chanel No5 used by Marilyn Monroe when she posed for Life magazine is in my collection as well as the old lab papers in original. It is not the perfume sold today by Chanel.
I am absolutely in love with the new artistic direction behind the two Inside Chanel movies, but there is something which needs to be explained to consumers.
In the middle of a European skin allergy and the reformulation of Chanel No5, Chanel promotes the perfume with a skin story and the nudity of Marilyn Monroe. Meanwhile, silenzio stampa about all the issues reported by the press. It is neither ethical, nor healthy. Other perfumers in Paris have suggested than perfumes are and can also be used on clothes. But Chanel explicitly promotes the use on skin when the skin is their problem - the allergies causing the change of Chanel No5. There is no official position and consumers, including those with skin problems are completely misguided right now when they make their Christmas purchases.
Of course, you well never hear Chanel officially telling that Chanel No5 is not the original formula, nor that it right now under the spot because of allergies, not even that a "Fake" enters the museum as the "Original" work. But dream is something sold by marketing, health for consumers is another story.
This, and many other things are possible today in EU, because there is a little chaos in the legislation, many things are not settled down and the balance between brands, marketing and consumers has not a pharmaceutical precision. There is a need for order inside the chaos of beautiful scents.
I will think after the Romanian elections in December to several ways the EU legislation can be improved for the mutual benefit of the Perfume and the Consumer, giving a consistent and technical shape to my ideals. This is because I never spoke on this blog about my background in politics (google my name, you'll find why I am entitled to do this change from Romania). In winter, people gather around the Christmas tree and they speak politics. This time, I intend to have a clear contribution for the Perfume. No words, action. The Romanian elections start this year on Ernest Beaux's birthday. A blog is just a perfume blog in a world rules by laws. The Perfume needs a new LIFE.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art