A new article about the upcoming exhibition in New York celebrating the 8th ART - The PERFUME -at MAD - New York Times
"For however “brilliant” or “extraordinary” the greatest scents may be, he added, “they’re not recognized as works of art, and the artists who create them are not recognized as artists.” Mr. Burr, who wrote the 2003 book “The Emperor of Scent” ...
When asked to speak more straightforwardly about what particular fragrances smell like — citrus, say, or sandalwood — Mr. Burr became inflamed.
“I am completely opposed to this idiotic reductionism of works of olfactory art to their raw materials, which is as stupid as reducing a Frank Gehry building to the kind of metal, the kind of wood and the kind of glass that he used,” Mr. Burr proclaimed.
Daniela Andrier: “museums are filled with things that I don’t see as art.” And in an era where some of the most successful artists are those who are good at marketing, she added, “I do think Untitled is more interesting than a lot of the stuff you find in museums.”
The article about MAD is in New York Times
After L'Oréal, Swiss perfume maker GIVAUDAN became a major supporter of the olfactory department at MAD.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art