The new catalog of the exhibition ART OF SCENT 1889-2012 will be ready very soon. A pre-sale is scheduled on The Store at MAD site these days. Check the website if you do not want to miss your copy.
Discover The Art of Scent 1889-2012 exhibition in New YORK.
The catalogue will retail for $250 and there are only 1,000 catalogues. Each catalogue is numbered, 1 – 1,000. The catalogue will contain 11 of the 12 works of olfactory art exhibited by Chandler Burr in his exhibition. Each work is contained in a 5ml vial. You will thus be able to take home the exhibition—or buy the exhibition without coming to New York.
The exhibition focuses on twelve works made between 1889 and 2012, and will include Jicky, created by Aimé Guerlain in 1889, Jean-Claude Ellena’s Osmanthe Yunnan from 2006; and Daniela Andrier’s Untitled, created in 2010. Each scent was selected by curator Chandler Burr to reveal the evolution of aesthetics in the medium or to illustrate major innovations in scent design. Among the innovations was the introduction of synthetic raw materials, which appeared in the late nineteenth century. Before then, the creation of scents was limited to only natural ingredients; synthetics transformed artisanal products into works of art.
The 11 works in the catalogue available soon at The Store at MAD:
The exhibition focuses on twelve works made between 1889 and 2012, and will include Jicky, created by Aimé Guerlain in 1889, Jean-Claude Ellena’s Osmanthe Yunnan from 2006; and Daniela Andrier’s Untitled, created in 2010. Each scent was selected by curator Chandler Burr to reveal the evolution of aesthetics in the medium or to illustrate major innovations in scent design. Among the innovations was the introduction of synthetic raw materials, which appeared in the late nineteenth century. Before then, the creation of scents was limited to only natural ingredients; synthetics transformed artisanal products into works of art.
The 11 works in the catalogue available soon at The Store at MAD:
01 Romanticism
Jicky 1889
Aimé Guerlain
Lent by Guerlain
02 Abstract Expressionism
L’Interdit,1957
Francis Fabron
Lent by Givenchy and Givaudan
03 Early American School
Aromatics Elixir, 1971
Bernard Chant
Lent by The Estée Lauder Companies and International Flavors and Fragrances
04 Industrialism
Drakkar Noir, 1982
Pierre Wargnye
Lent by l’Oréal International Flavors and Fragrances
05 Surrealism
Angel, 1992
Olivier Cresp
Lent by Clarins and Firmenich
06 Minimalism
L’Eau d’Issey, 1992
Jacques Cavallier
Lent by BPI and Firmenich
07 Photo Realism
Pleasures, 1995
Annie Buzantian, Alberto Morillas
Lent by The Estée Lauder Companies and Firmenich
08 Kinetic Sculpture
Light Blue, 2001
Olivier Cresp
Lent by Dolce & Gabbana, P&G Prestige, and Firmenich
09 Neo-Romanticism
Prada Amber, 2004
Carlos Benaïm, Max Gavarry, Clément Gavarry
Lent by Prada, Puig, and International Flavors & Fragrances
10 Luminism
Osmanthe Yunnan, 2006
Jean-Claude Ellena
Lent by Hermès
11 Post-Brutalism
Untitled, 2010
Daniela Andrier
Lent by l’Oréal and Givaudan
The catalogue will also contain a booklet written by Chandler Burr and 11 essays on the art historical context of each of the 11 works.
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