New brands, new launches, new perfumes, new photos, new seduction, new press releases. My readers will soon realize that "the secret ingredient" I evoke is not a metaphor but something real and highly prized when possessed.
What makes a perfume last in the "field" of beautiful creatures? What makes a name more important than other names? What formula is better when everything smells good? Consider that you are not a consumer but the owner of a small brand and you see how your products are not desired anymore after 5 years. Your star is fading when other stars start to shine in the beautiful constellation of scents....
A consumer is always tempted in an endless game of seduction. Because Internet is a flux of information in a non scented universe far away from a boutique, the natural laws are not the same.
What makes the difference?
The perfume market is not expanding right now, it's the number of products which is bigger in a new order.
Perfume today is like fashion at Versailles. It fades before it has the time to shine unless "the secret ingredient" is added to the formula, something like a magnet. Something very expensive considered alone, but very reasonable when you consider the entire production line launched on the market. Something humble which brings the whole glitter of commercial success. It is something from the natural world....you'll hardly guess because few know what's inside a Perfume and how the transparent liquid is really made to last more than other scented transparent fluids.
Nature invented many tricks for survival in the jungle. Tomorrow many brands will disappear, many perfumes will be "covered", many voices will not be heard, like a forgotten garden from an old castle invaded by capricious vines and climbing roses with thorns (the pictures from the emerald forest I posted several months ago).
Everything is beautiful in the universe of scents, but not necessarily long lasting on the market. It has little to do with marketing as taught in business schools. Sooner or later, those who launched perfumes in the past 5 years will understand that I'm not using metaphors.
Some flowers will bloom once again in spring. Every flower, every fruit, every perfume is consumed physically. Without the "magnet", the bottle is as plain as ART - MONA LISA sealed in glass at Louvre. "Consume" the perfume and it will live for ever in your memory - this is why brands without one of the secret ingredients will not survive.
Nature invented many tricks for survival in the jungle. Tomorrow many brands will disappear, many perfumes will be "covered", many voices will not be heard, like a forgotten garden from an old castle invaded by capricious vines and climbing roses with thorns (the pictures from the emerald forest I posted several months ago).
Everything is beautiful in the universe of scents, but not necessarily long lasting on the market. It has little to do with marketing as taught in business schools. Sooner or later, those who launched perfumes in the past 5 years will understand that I'm not using metaphors.
Some flowers will bloom once again in spring. Every flower, every fruit, every perfume is consumed physically. Without the "magnet", the bottle is as plain as ART - MONA LISA sealed in glass at Louvre. "Consume" the perfume and it will live for ever in your memory - this is why brands without one of the secret ingredients will not survive.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
