The cosmetic industry is full with futile things and bad designers. Voilà an example - a Gilette MACH3 Christmas box (Procter & Gamble). It serves no purpose in life - once you buy the object you trash it. The box cannot be put in the bathroom, it cannot be used as a box for anything else (to store the brand image inside your home) and it cannot be used for animal food because the space is not appropriate. I cannot used it to store samples. Many designers spent their time on computer, drawing complex shapes which will live only on shelves.
The design of a box .... such an old problem many fail to provide the right solution because they draw without thinking.
The difference between Luxury and Mass is how you treat the object - consider the design of a chocolate box...
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art