Sunday, December 2

Jour d'Hermès - new mythical perfume

One day (JOUR), Hermes, master of twins, wealth, commerce and many other things ... separated two fighting snakes on the ground (TERRE) with his wand. They entwined themselves on his stick later known as CADUCEUS. In another myth it is given by Apollo (SUN) as a gesture of friendship.
I use a "caduceus" to apply the perfume from the bottle like in the drawing, it appears in the recent movie I did with a masterpiece wrapped in gold.
In the garden(ia), a new day starts after "the blue hour" with a sweet pea in a Sunday morning like a snake because "le jardin de mon curé" has always a small "pois de senteur" in a sunny corner and other vines like honeysuckle and Vitis Vinifera.
Jour d'Hermès is a new feminine perfume created by Jean Claude Ellena. The new dawn of a new style. The origins of the style are known - what Calice Becker did many years ago, today with other flowers, other molecules and very pure like a basket with one thousand different flowers blooming in the first hours of a day. Open the basket with the lost flowers from Guerlain (before the amber) and you have a new sublime naturalness - un parfum de sève au coeur des calices, a name like the old bottle. The new abstraction of JOUR is very beaux.
What is left on the skin is a "new" musk vision because, when the musks are well chosen, they become "invisible", they act as if they were not there, on your skin. What you perceive is the effect of the perfume, not the odor, much like the theme of LUXOR I spoke about earlier this year.
The theme of the perfume has been explored again and again in the past centuries, every time with new molecules for a surprising effect. Few remember a lost creation from Lanvin - Clair de JOUR.
In French, JOUR and JOUÏR are similar - this is the small "effect" brought by musks and other forbidden elements French women adore. The skin odour (BODY) is not the "clean", not the "dirty", but the odour of JOUÏR, only male perfumers know .... because women are lost with their plaisir. This note is fresh and is found in several natural ingredients, you'll guess immediately - "Sève" is a "secretion", but HERMES has the elegance of blurring the notes, the lines with an impeccable taste. Only a dozen people on this planet remember the perfume Jouïr (Fioret) in its purist bottle with the amazing formula, launched just before Chanel No 5. Because some things cannot be said crystal clear in a commercial universe where the image matters as well as a certain pudeur, they are wrapped in metaphors. Flowers are sexual organs, they "come" in your nose and you experience an aesthetic orgasm.
When women say "fresh" they say that "JOUIR" note of freshness, it has nothing to do with citruses. This is why 80% of French masterpieces were signed by men. Women get lost with the plaisir and is much easily for a man to introduce those "love" notes in disguise inside a formula. It is also the case with this beautiful perfume. A veil which hides unveiling the one who wears JOUR (Hermès). In the XVIIIth century the perfume was not tested on a paper blotter, but somewhere else ... Off interview I presented those notes which have a very clear olfactory profile if you want to reproduce / use them in a formula - they are perfumes of life, not ingredients. JOY (Patou) has nothing to do with "happiness" but with the verb in French because Jean Patou was a famous lover.

This is Jour d'Hermès - the first rays of sun entering the temple, the first molecules entering the nose (naos), the first flowers in a sacred place, whether the Delta or "le jardin de mon curé", and other first things.
What does it contain? It is vulgar to decipher such a beautiful perfume, the ingredients are in my metaphors. A perfume needs no "official pyramid" to be loved, only a bottle to be preserved.
JOUR like "Journal dans un jardin" avec Hermes, the God, not the brand.Crystal in the new dawn of light. The style of Jour d'Hermès is "luminism", the official term used by the MAD MUSEUM in New York to describe the creations of Jean Claude Ellena. A form of LUX.

L'ambre (des merveilles) c'est l'ombre avant le JOUR - another beautiful perfume to write about.
Jour d'Hermès will be available worldwide early 2013.


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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
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