FRANCESCA’S COLLECTIONS MARKS FORAY INTO FRAGRANCE WITH LAUNCH OF FRANCESCA’S COLLECTIONS SIGNATURE AND INDIGO WATERS
Exclusive fragrance offerings will give Francesca’s shoppers the ultimate accessory to complete any ensemble
Custom fragrance development company Tru Fragrance today announced the launch of the first branded fragrances from Francesca’s Collections, one of the fastest-growing women’s fashion retailers in the country. Available for purchase exclusively at Francesca’s Collections stores starting May 1, Francesca’s Collections Signature and Francesca’s Collections Indigo Waters are the first fragrances from the popular retailer, a publicly held company that has built its business on providing shoppers with an eclectic, carefully chosen assortment of treasured items.
“Francesca’s provides a unique shopping experience; each boutique is distinctive, a treasure chest overflowing with gifts, apparel, home accessories and jewelry that reflect the most fashionable styles and desired items from all over the world. These fragrances were carefully designed to deepen a connection with the store, allowing each patron to take a piece of Francesca’s with her when she leaves,” said Sei Jin Alt, chief merchandising officer for Francesca’s Collections. “We are always striving to give our customers something special and one-of-a-kind, that extra edge to finish off her outfit and make her feel beautiful.”
Francesca’s Collections Signature is inspired by the intricate patterns of the native tile work, rugs, tapestries, pottery and architecture found in Morocco, featuring top notes of fresh bergamot and orange segments, mid notes of sensual jasmine and exotic rose, and base notes of white patchouli, vetiver and creamy vanilla. Francesca’s Collections Indigo Waters takes the wearer away to a beautiful tropical locale, capturing the essence of the vibrant sun and crisp blue waters of the Caribbean coastline. The fruity floral blend unfolds with notes of bergamot, grapefruit and freesia, followed by jasmine, rose and violet, and setting with patchouli, musk, amber and blonde woods.
“The Signature scent embodies Francesca’s with notes that are both wearable and unique. Indigo Waters gives our shopper a secondary scent to wear, the essence of spring and summer in a bottle,” comments Alt.
For their first venture into the fragrance category, Francesca’s Collections worked with custom fragrance development company Tru Fragrance to bring both Signature and Indigo Waters to life. “With such strong loyalty among current customers, fragrance was a natural evolution for Francesca’s,” said Monte Henige, CEO and founder of Tru Fragrance. “We have been thrilled to work with Francesca’s from conception to launch, finding the perfect scents to reinforce the sophisticated taste and worldly desires of the Francesca’s shopper, and take her on a journey to a location around the globe each time she wears either perfume.”
Francesca’s Collections Signature and Indigo Waters will be available exclusively at Francesca’s Collections stores starting May 1, 2012. For a full list of retail locations, please visit francescascollections.com.
About Francesca’s Collections
Since opening its first store in 1999, Francesca's Collections has become one of the fastest-growing women's fashion retailers in the country. This publicly held company, with locations in over 41 states, provides its shoppers with an eclectic, carefully chosen assortment of treasured items. Francesca's provides this unique shopping experience to our patrons by taking its inspiration from travelers who search the world for beautiful luxuries and gifts to bring to their friends and family. When shoppers visit Francesca's they will find that each boutique is a treasure chest overflowing with gifts, apparel, home accessories, and jewelry that reflect the most fashionable styles and desired items from all over the world. Learn more at www.francescascollections.com.
About Tru Fragrance
A custom fragrance development company that creates, manufactures and markets private brand fragrances for niche and specialty retailers worldwide, Tru Fragrance (formerly “Romane Fragrances”) develops custom fragrances and scented brand extensions in the fragrance, bath and body, and skincare categories. With 42 years of experience, Tru Fragrance offers custom brand development backed by consumer insight, design and formulation expertise, and extensive marketing and merchandising strategies for independent and boutique retailers, specialty chain stores, online retail and mass merchandisers in every retail price point ranging from $9.99 to $99.00. The company offers an “industry first” category management system that takes retailers through every step of the branded fragrance process including brand interpretation and assessment, research and analytics, creative and formulation development, marketing and merchandising and supply chain fundamentals. To learn more about Tru Fragrance and the Tru story behind the brand, visit www.trufragrance.com or www.facebook.com/TruFragrance.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art