Thursday, May 31

Angel Aqua Chic and Alien Aqua Chic (Thierry Mugler) - new perfume review

AQUA CHEAP

With a name (Aqua Chic) which evokes instantly to any Parisian the recent launch of Patricia Nicolai called l'Eau Chic, the new flankers from Thierry Mugler are anything than chic and elegant. These fresh variations of two classic "heavy" perfumes, one based on the outdated caramel-patchouli overdose, the other on the massive cashmeran-jasmin sambac accord, show that you cannot perform any operation in perfume design. Both are insipid compositions, like any diluted fake Mugler perfumes, less concentrated but available all over Europe, lacking style and an original approach. Despite the use of an anisic note in the Alien version, the trick doesn't work. You cannot dilute Alien with the fresh anisic rose of Verry Irresistible (Givenchy) - the result is extremely cheap even if you put a lemony ginger. The same applies for Angel who became known because of it overdose. Once you dilute it, you fall into all the perfumes who were inspired by the gourmand touch of the original 1992 perfume. An original aspect of Angel Aqua Chic evokes the oriental subtlety of Le Baiser du Dragon (Cartier) but the result is cheap, obvious and not elegant. 
Unfortunately, Mugler is not able for an evolution beyond the stickiness which made its fortune, but like any trend in perfumes, this approach is now outdated and vulgar. Both perfumes come with a sophisticated marketing text, none of them resist when the perfumes are tested. They smell cheap and the marketing ideas do not fit the original formulae which cannot be twisted at will. 
Forget flankers, start to create perfumes and hire a new team less brain washed by the "Angel" myth!
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Wednesday, May 30

Guy ROBERT (1926-2012) - obituary and a tribute



Great perfumer Guy ROBERT (1926-2012) passed away last Monday, may 28.

He wanted to be a surgeon, he dreamt to be a pianist, he has played jazz all his life, but life made him one of the greatest perfumers of the XXth century. After closing the small Résistance organization he'd formed in 1943, Guy Robert left Marseille for New York working with his uncle Henri ROBERT (1945-1948). He worked for De Laire (1952-), Polak & Schwarz, IFF and in the 1970's he created the company Quintessence. From 1949 to 1990 Guy Robert composed an incredible number of perfume bases and specialties, original composition at the heart of many creations, and many outstanding perfumes, great classics of the XXth century, most of them disappeared or reformulated leaving no chance to the younger nose to appreciate the creative work. In June 2011 Les Nouvelles de l'Osmothèque devoted their special number to the Robert family evoking the personality of Guy ROBERT.
Guy Robert composed: Doblis (Hermès, 1956), Calèche (Hermès, 1961), Equipage (Hermès, 1970), Madame Rochas (1960), Monsieur Rochas (1969), Dioressence (bath oil in 1970 and perfume in 1979), Gucci No1 (1974), Gucci pour homme (1976), Amouage (1983).
For decades, Madame Rochas with its aldehydic, classic white flowers bouquet and animalic chypre vibe was a symbol of Parisian elegance. Sold in the antiquarian octagonal bottle discovered by Hélène Rochas, the perfume imagined by Guy Robert influenced many other creations, from Calandre (Paco Rabanne) to White Linen (Estée Lauder). Madame Rochas with its devilishly intricate formula contained a strong lily of the valley accord (cca 20%), the new jasmine molecules available in the 60's, an outstanding Synarome specialty, may rose in a honeyed+cire d'abeille context (later seen in Climat Lancôme) among many completely forgotten products over a sweet powdery sandalwood-cedar base which evokes Arpège and Nuit de Noël.
In 1977, Guy Robert wrote in a long article about the art and technique of perfumes I have in my archive:
"A few leading American style perfumers are producing very powerful and lasting perfumes, they are also trying very hard to make original and luxury looking top notes. But, as far as I know, they are not trying very hard to improve their background notes. The superiority of the old continent creative perfumers depends on our knowledge of the well balanced perfume. There is only one way to blend a perfume after having achieved the first skeleton or primary accord […] There are a few odorant components in natural animal products, but we often confuse them with animal odors."
Guy Robert gave the demonstration of a long lecture about the art of perfumes the next year when he composed Dioressence, one of the most sophisticate, sensual, animalic, powerful and long-lasting perfumes ever. Dioressence, launched with the new fur collection from Dior was an ode to the natural gray amber note set in the context of the original Miss Dior, but completely modern with an amazing patchouli spicy carnation cinnamon note, a mossy drydown and an impressive original geranium Egypt (cca 5%). Dioressence pure perfume is something you cannot forget. What is sold today by Dior is not the original formula, but a pale version, a souvenir of the perfume meant to be the competitor of Opium and the demonstration of the modern art of perfumes. But Dior fashion house was almost bankrupt in the early 80's under Marc Bohan and it was certainly not chic and modern anymore compared to Yves Saint Laurent and the craze of Chanel which started in 1983. Dioressence had not the proper attention and visual support needed for a great perfume.

"I'm convinced that some rules comparable to what you call harmony or counterpoint in music exist in perfumery. But no one has been able to define them yet […] It is also possible, in comparing the art of perfumer to that of the painter, to imagine intercommunications between the tones similar to what happens between the colors."

The perfumes of Guy Robert are complex and symphonic with many layers and incredible evolution on skin, often with beautiful accords which can be rediscovered if studied properly, like the woody aldehydic jasmine theme in Calèche drydown.

"Find the right accord and the rest will follow. It seems so simple, and yet it's so difficult!"

Guy Robert and Jean Kerléo were the founding fathers of the Osmothèque, each bringing his knowledge of the past to recreate and preserve the forgotten masterpieces of the art of perfumes. Some of the perfumes from the Osmothèque Collection were prepared by Guy Robert according to their original formula, for instance Habera, the mysterious creation of Henri Alméras for Paul Poiret, the first fashion designer who introduced the perfume.

From the early 50's a photo of a famous family of great perfumers: Henri Robert, not yet perfumer at Chanel and the very young Guy Robert, his nephew, on the road for a magnificent career with great perfumes.


Pictures are from my collection.
First picture is Guy Robert at Quintessence, the Dioressence era.



The religious ceremony and funeral are going to be held on June 1st.
Requiescat in pace.
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Tuesday, May 29

Le Parfum, miroir de la société - exposition Annick Le Guérer

Dans le cadre d’une saison culturelle menée tambour battant au rythme de notes de « fond », de « cœur » et de « tête », le domaine départemental de la Roche Jagu présente une exposition sur le thème du Parfum du 3 juin au 14 octobre 2012.

Produit de luxe ou de grande consommation, le parfum est aussi un miroir de la société. Depuis l’Egypte ancienne, il a joué un rôle important dans les rituels, les soins et la séduction. Cette année, à l’appui d’une scénographie originale associant des projections, des pièces de collection, des expériences olfactives et des diffusions sonores, le château de la Roche Jagu nous invite à explorer l’univers du parfum : son histoire, ses fonctions, ses techniques de fabrication, ses créateurs, mais aussi les flacons et la littérature qu’il a inspirés au cours des siècles. Tout au long de la saison, le public pourra se laisser surprendre par la magie des senteurs dans le parc et les jardins à travers des ateliers, des conférences, des spectacles, une résidence d’art contemporain et la projection en plein air des films en odorama. Une programmation parfumée aux encens de la création, une invitation à voyager dans le monde des sens, de l’imaginaire et de la poésie ...

Exposition « Parfum, miroir de la société » 
Domaine départemental de la Roche Jagu | Ploëzal, Côtes d’Armor (Bretagne)
Du dimanche 3 juin au dimanche 14 octobre 2012


Côté parc et jardins, outre la 9e édition de la « fête des jardins des Côtes d’Armor » qui se tiendra les samedi 5 et dimanche 6 mai, l’équipe du domaine de la Roche Jagu proposera au public des temps de rencontre et d’initiation insolites à l’occasion des ateliers Nature (d’avril à octobre, hors période estivale). 
Côté exposition, le parcours permanent « Si la Roche Jagu m’était contée » côtoiera l’exposition « Décalées » du 7 au 29 avril (exposition photographique du fonds de l’Imagerie de Lannion),  puis l’exposition « Parfum, miroir de la société » du 3 juin au 14 octobre. Des ateliers parfums, des actions de médiation culturelles, des jardins aménagés, une résidence d’artiste, des spectacles et la projection en plein air de films en odorama offriront à cette occasion une multiplicité d’expériences olfactives originales. 
Par la suite, à partir du mois de novembre, le château accueillera l’exposition « Le manoir en Bretagne (1380-1600) » : archétype du logis seigneurial breton de la fin du Moyen Age, le château de la Roche Jagu apparaît comme le lieu idéal pour découvrir ou redécouvrir en toute simplicité deux siècles de création architecturale originale en Bretagne. Enfin, les pôles animations Nature et Patrimoine poursuivront leurs actions de  sensibilisation et de médiation auprès du public scolaire.


Château de la Roche Jagu - site officiel


Dans le cadre de  l'exposition « Parfum, miroir de la société » un cycle de sept conférences est programmé de juin à octobre 2012. Ces conférences seront animées par des spécialistes du parfum et de la parfumerie (créateurs, universitaires, parfumeurs, etc). 
Plein tarif : 2 € par pers. (sauf le 7 juillet : 8 €) / Tarif réduit : 1 € par pers. (sauf le 7 juillet : 4 €) 
Sur réservation au 02 96 95 62 35 / Jauge limitée à 60 personnes maximum (sauf le 7 juillet : 30 personnes. maximum).

Dimanche 3 juin | de 15 h à 16 h 
Le parfum, des temples égyptiens aux temples de la consommation.
Annick Le Guérer, docteur de l’Université spécialiste de l’odorat, des odeurs et du parfum, chercheuse associée à LIMSIC, université de Bourgogne. 
Une conférence historique accompagnée d’une présentation de parfums anciens recomposés par Dominique Ropion. Le parfum a été conçu comme la « sueur des dieux », le « sang du Christ » et il était doté de très grands pouvoirs. Au fil du temps, il s’est coupé de ses fonctions religieuses et curatives. D’abord de fabrication artisanale, il s’est industrialisé et dématérialisé (rareté des ingrédients végétaux et rejet des matières animales). Son industrialisation intensive, sa composition essentiellement chimique, les lancements internationaux, l’abaissement des coûts de production, ont considérablement fait évoluer son image. Désincarné, il est devenu un produit abstrait et un objet marketing. Face à la concentration industrielle et  aux stratégies de la grande distribution, de nouvelles stratégies cherchent à redonner sa richesse créative au parfum et à en faire à nouveau un objet de rêve. 

Vendredi 29 juin | de 17 h à 18 h 
François Coty et Jacques Guerlain : deux grands créateurs qui ont révolutionné la parfumerie. 
Patricia de Nicolaï, parfumeur-créateur de sa marque éponyme et présidente de l’Osmothèque, elle est l’arrière-petite-fille de Pierre Guerlain. 
Conférence accompagnée d’une présentation de parfums. François Coty et Jacques Guerlain :  Ambre Antique,  Vol de Nuit,  Liu,  L’Aimant, L’Origan… autant de chefs-d’œuvre créés par deux parfumeurs de génie. Parcours de deux compatriotes que tout oppose mais qui ont ensemble révolutionné la parfumerie moderne. 

Vendredi 6 juillet | de 17 h à 18 h
La création d’un parfum : ses principales familles, la pyramide olfactive et le métier de parfumeur.
Margaux Hofstedt, diplômée de l’Institut supérieur de la parfumerie à Versailles et ancienne conseiller-technique chez le parfumeur Fragonard. Conférence-atelier accompagnée d’une présentation de  matières premières. Cet atelier ludique et interactif va vous permettre de tester votre sens de l'odorat et de découvrir  l’univers du Parfumeur-Créateur. Sous la forme d'une promenade olfactive à travers les différentes matières premières qui composent l'orgue du parfumeur, vous allez faire connaissance avec les notes de tête, les notes de cœur et les notes de fond dans la pyramide olfactive, découvrir comment travailler une note, élaborer une facette olfactive, poser une formule. De l'Antiquité à nos jours, le parfum a toujours accompagné les civilisations. 

Samedi 7 juillet | de 15 h à 16 h 30 
« La Rose », fugue en rose majeure.
Margaux Hofstedt, diplômée de l’Institut supérieur de la parfumerie à Versailles et ancienne conseiller-technique chez le parfumeur Fragonard, et Mathieu Aumont, chef du restaurant gastronomique  Aux Pesked à SaintBrieuc, « jeune talent Breton 2009 » Gault & Millau.
Conférence-atelier de dégustation animée par une parfumeuse et un chef-cuisinier. 
Mon amie la rose… La rose, fleur d'Aphrodite et reine des fleurs, à elle seule presque un parfum. Ses notes florales, citronnées,  vertes, fruitées, miellées sont l'emblème de la féminité. Cléopâtre en avait fait un de ses atouts de séduction. Les Arabes et les Berbères ont réussi à distiller la fleur un siècle av. J.-C., les Syriens 
sont passés maîtres dans l'art de la cultiver. Qu'elle vienne de Bulgarie, du Maroc, de Grasse, la rose reste incontournable dans la formulation de parfums exquis. Symbole de l'amour (rose rouge), de la pureté 
(rose blanche), de la beauté (rose rose), mais aussi de la jalousie et l'infidélité (rose jaune), la rose est aussi le symbole du secret. Vous découvrirez les différentes variétés de roses  de parfumerie, son utilisation depuis l'Antiquité, les méthodes d'extraction des molécules odorantes de cette fleur très fragile, les accords  rosés en parfumerie, les grands parfums à bases de roses. Mignonne, allons voir si la rose… Comme en parfumerie, la rose est très utilisée en cuisine. Les pétales peuvent parfumer le sucre, le thé, le chocolat, être la base de liqueurs, de confitures. L'eau de rose peut servir à parfumer agréablement  gâteaux et friandises, miel et bonbons,  et les cuisines méditerranéennes et indiennes ont rendu son usage incontournable (loukoums). L’eau de rose parfume gâteaux et friandises, des spécialités comme les confitures à la rose sont très renommées. Pendant cet atelier vous découvrirez comment Mathieu Aumont, chef du restaurant gastronomique  Aux Pesked à Saint-Brieuc, utilise la rose pour concocter des mets délicieux. Vous aurez le plaisir de déguster ses spécialités à la rose. 

Vendredi 20 juillet | de 17 h à 18 h
Itinéraire d’un parfumeur-maison : de Jean Patou à l’Osmothèque.
Jean Kerléo, créateur de nombreux parfums prestigieux, notamment chez Jean Patou pendant 32 ans. Fondateur de l’Osmothèque en 1990. Conférence accompagnée d’une présentation de parfums. 
Pour Jean Kerléo, d'origine bretonne, la naissance  du parfum c'est comme une harmonie, un arrangement musical, ou une peinture qui "s'exprime par des formes et des touches successives de couleurs". Retour  sur le parcours d'un parfumeur qui a appris son métier chez Héléna Rubinstein avant de devenir et rester 32 ans chez Jean Patou comme Parfumeur Créateur et Directeur Technique, également en charge de la sélection et des achats de matières premières. En 1990, il fonde l'Osmothèque avec un groupe de compositeurs convaincus de l'intérêt de sauver de l'oubli des anciens chefs-d'œuvre. Conservatoire international des parfums, cette banque de données olfactives unique au monde permet d'appréhender l'univers des fragrances. 

Samedi 15 septembre | de 15 h à 16 h 
Parfum et musique.
Annick Le Guérer, anthropologue et philosophe, spécialiste de l’odorat, des odeurs et du parfum, chercheuse associée à LIMSIC,  université de Bourgogne.
Conférence accompagnée d’une présentation de parfums anciens recomposés par Dominique Ropion. 
Des « îles des Bienheureux » des anciens Grecs au paradis chrétien ou à celui d’Allah, senteurs délicieuses et harmonies sublimes sont invariablement convoquées pour décrire les splendeurs de l’au-delà. Accessoires incontournables des fêtes terrestres, elles se conjuguent depuis l’aube des temps historiques pour procurer aux hommes la félicité. « Offre à ton nez à la fois le  baume et le parfum le meilleur, dispose des guirlandes de lotus aux bras et au cou de ta femme. Que celle que tu aimes soit à tes côtés, qu’il y ait de la musique et du chant. Rejette loin de toi les soucis et les peines », dit le Chant du harpiste de l’époque pharaonique. Parfum et musique ont des histoires qui se croisent, se rencontrent et font apparaître d’étonnantes connexités. Le parfumeur ne cherche-t-il pas comme le musicien des « accords », qu’il compose à partir de « notes » olfactives tirées de son « orgue à parfum » ?

Dimanche 14 octobre | de 15 h à 16 h
Les flacons de la séduction. L'art du parfum au 18e siècle.
Martine Uzan, responsable de la Communication chez Givaudan France Fragrances et Arômes, Conservateur de la collection Givaudan. Il fallait le talent du parfumeur et la passion du collectionneur Léon Givaudan pour réunir, avec une rare homogénéité, entre 1924 et 1930, cet ensemble d’accessoires de toilette datant du 18e siècle. Une centaine d’objets, aux matières précieuses luxueusement ornementées, placent la collection Givaudan parmi les plus importantes d’Europe : flacons à parfum en cristal enserrés dans des montures en or, flacons à sels en écaille, étuis en vernis Martin, vinaigrettes en émail, flaconniers en bronze ou en céramique, boîtes à mouches en ivoire ou en nacre … En découvrant cette somptueuse collection, plongez dans le monde du rêve, dans ce monde s’embarquant pour Cythère, en quête de plaisir et de douceur champêtre; invitez-vous dans les boudoirs raffinés du 18e siècle et laissez-vous griser par la musique des parfums.


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Eau de Cartier Essence de Bois (Cartier) - new perfume review


EAU de M7

The hours of Mathilde Laurent as a creative perfumer are numbered, she is my biggest disappointment which can be explained only by my expectations which were probably higher than the talent of the in-house perfumer of Cartier. Apparently, the new Eau de Cartier Essence de Bois is not her creation, but the new launch proves to be an excellent fresh unisex cologne, not highly original, but elegant. The new Eau de Cartier Essence de Bois is M7 under a new "fresh" name and a yuzu vibe which smells like a famous citrus aldehydic base with a mandarine-lemon sparkle. It is an oud cologne which combines the M7 woody vibe around a cedar theme with the freshness of a sparkling cologne plus a selection of sensual woods, patchouli and musks, a light suggestion of "Le Baiser du Dragon". Maybe a hint of saffron ?
Eau de Cartier Essence de Bois is undoubtedly fresh and elegant and because YSL has recently launched l'Homme Cologne Gingembre and Frozen Cologne, the new Cartier could be easily marketed as M7 Fresh Yuzu Cologne.

Official ingredients for Eau de Cartier Essence de Bois: yuzu, bergamot, oudh, violet leaf, lavender, musk, patchouli, amber.
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Monday, May 28

The mystery of perfume with Yann Vasnier

The mystery of perfume at INKtalks
Famous perfumer Yann Vasnier from GIVAUDAN takes you on a sensory journey as he reveals the mysteries behind how fragrances are created. Yann Vasnier shows the audience how unique smells combine to create striking perfumes, such as BANG - his creation for designer Marc Jacobs. After watching this talk, you'll have a new appreciation for the science and the artistry of perfumery.
Yann Vasnier signed several award wining perfumes for Tom Ford, Marc Jacobs, DelRae, Arquiste.

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Omnia Coral (Bulgari) - new perfume review


Vivid, fresh and sparkling, Omnia Coral is a surprising introduction from Bulgari adding a less common note to the scents of the house (the famous Omnia Crystalline). It is a fruity variation based on pomegranate, but not exactly the same fruity note that floats everywhere. Based on a very fresh almost aquatic concept, the fruity note of the perfume is is not very figurative, it is rather an abstract interpretation inside a rose-jasmine-transparent bouquet with a speacial woody note. Between the fresh floral fruity creations of the day and the elegance of modern fresh florals, the perfume avoids with grace a difficult theme - proposing a pleasant, affordable and easy scent without being too boring. The musks are extremely elegant, almost airy, while a transparent garden rose bud is surrounded by fresh raspberry accents and a vegetal hibiscus note for a sculpture of light, fragile and deicate. The rose evokes with delicacy the Chloé & Haute Couture type while the musky transparency "almost" aldehydic suggests the new essence from Narciso Rodriguez. 
Omnia Coral contains an important accord around several berries - red berries & goji berries/wolfberry and a gentle lotus-hibiscus-rose theme over the transparent cedar-orris ionone-musk drydown, an idea you can also discover in Miracle (Lancôme) where the theme was set in a very different context (highly original when it was launched). The perfume is very balanced and subtle and more fresh&clean floral and extremely light than truly fruity but not an olfactory shock.


            
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Saturday, May 26

Scent and Chemistry - an exclusive interview with Philip Kraft

Schimmel, Dragoco, Firmenich, Givaudan - a century of research
Scent & Chemistry - The Molecular world of Odors
plus two special perfumes in my collection

Monday morning on a heavy rain I was with Yann Vasnier in his office. My eyes were mesmerized by a tiny bottle labeled "Wizard". I had in my mind a perfume I call Belladonna because it is inspired by Monica Bellucci and Florentine perfume secrets I studied. In the past I wrote an article about the old label used for perfume ingredients - The Alchemist engraving - in 2012 it's about a special type of science -  the chemistry of perfumes and the alchemy of beauty. 
Dr. Philip Kraft is one of the authors of Scent & Chemistry, the new updated version of Günther Ohloff's classic opus I presented yesterday, and an inventor of many modern jewels. He designs new captive odorants for use in fragrances like the special musks used by Daniela Andrier in her amazing Prada perfumes. Serenolide is on everybody in Paris this season, it is also the case for the amazing Azurone I've discovered for the first time inside the highly original "Secretions Magnifique" and the daring "Bloom", one of the most unusual marine flowers in my collection. The new style for masculine perfumes in Paris, deep woody oriental with new original notes, often signed by Olivier Pescheux, is based on several powerful scented jewels he designed.

Dr. Philip Kraft joined Givaudan research in 1996, he has authored 78 publications and 27 patents and invented Super Muguet, Azurone, Pomarose, Serenolide, Cassyrane, Sylkolide. The musk "DNA" can be considered his specialty and from his lab in Swizerland emerged the new generation of musks which are shaping the style of modern creations because everything starts with the amber and the musk you put in a fragrance. He is also a perfume lover and connoisseur, one of the authors who unveiled the secrets of Rallet and Chanel in Perfume & Flavorist, one of the first articles where history is combined with perfume analysis. Dr. Philip Kraft co-organized the Flavor & Fragrance conference series of the Royal Society of Chemistry and the Society of the Chemical Industry in Manchester 2004 and London 2007 (Current Topics in Flavor and Fragrance Research and Perspectives in Flavor and Fragrance Research). Among his well known papers/books are “Fragrance Chemistry“, “Odds and Trends: Recent Developments in the Chemistry of Odorants”, “New and Unusual Natural Products of Fascinating Flower Scents“, and a book chapter on “Musks”.
Now,  Dr. Philip Kraft continues the legacy of Günther Ohloff and Wilhelm Pickenhagen and updates the Bible of the fragrance chemistry, Scent and Chemistry: The Molecular World of Odors, a magnum opus in 2012.

1. What do you consider as the most beautiful, original molecules or elegant synthesis of the past 5-10 years?
Philip Kraft: It's really very difficult to say which new odorants launched most recently will turn out most influential. Such statements are obviously best done in retrospective as only time can tell. For that reason Fig. 1.4 stops in the 1990s with 'Galaxolide' and 'Trésor' (Lancôme, 1990), 'Calone 1951' and 'Kenzo pour homme' (Kenzo, 1991), as well as ethyl maltol and 'Angel' (Thierry Mugler, 1992). Yet, just as dihydromyrcenol became the "new lavender", I think of undecavertol by Dietmar Lamparsky and Roman Kaiser as a new trendsetter in the green leafy direction, certainly so since 'Be Delicious' (DKNY, 2004) by Maurice Roucel appeared on the market. Symrise's 'Ambrocenide' (8.141) by my co-author Wilhelm Pickenhagen and Dietmar Schatkowski initiated a new trend towards high-impact ambergris materials such as Belambre (8.142), Trisamber (8.143), Ambermax (8.145) etc. that led to powerful dry (almost dusty, isopropanol-type) ambergris notes; and Helvetolide (8.97), discovered by Ohloff's former co-workers Wolfgang Girsch and Karl-Heinz Schulte-Elte, keyed the white musk trend that led to 'Romandolide' (8.98), 'Serenolide' (8.99), 'Sylkolide' (8.100), and 'Apelide' (8.101), revolutionizing so many musk accords since. My own personal favorite is 'Pomarose' (6.80), which is also shown on the cover, superimposed on beta-damascenone. It introduced the dried-fruits note into masculine perfumery with its debut at 0.36% in  'Be Delicious Men' (DKNY, 2005) by Olivier Gillotin and Pierre Negrin. Then soon afterwards Pomarose saw its first overdose in 'Unforgivable' (Sean John, 2006), and set against a blond leather accord is essential in '1 Million' (Paco Rabanne, 2008) by Christophe Raynaud, Olivier Pescheux, and Michel Girard. In fact, '1 Million' is now copied so intensively that it becomes a trendsetter on its own, almost like 'Fougère Royale' and 'Chypre de Coty' did back then, or 'Fahrenheit' now ...   yet, Pomarose brought also interesting new effects to other families, such as that of aromatic fougères with 'CK free' (Calvin Klein, 2009) by Ellen Molner and Rodrigo Flores-Roux, the aldehydic 'hair-spray' rose of 'John Galliano' (John Galliano, 2008) by Aurelien Guichard and Christine Nagel, and contrasted by Evernyl (7.488) in Olivier Pescheux's 'Legend' (Montblanc, 2011), currently my most favorite perfume.

2. Chemistry is often misunderstood by consumers as a cheap replacement, but looking on RM price lists, it is not necessarily the case. What are the molecules which could be considered today as Haute Couture ingredients by their price or power?
Philip Kraft: I consider most of the captive molecules in every company as 'Haute Couture' ingredients today. Their syntheses are not yet optimized over decades by many synthetic chemists of competing companies, such as has happened for instance in the case of Hedione over the past 50 years. So captives generally need to make up their comparatively high price by a much better performance. You can get most citrus oils, even a less refined orange flower oil, below $30, while Ambroxan is still positioned well above $1000, as is the case for damascenone, for instance. There are special high-price grades of essential oils, but likewise we now have special grades of 'Hedione', from 'Kharismal' to 'Hedione HighCis' to 'Paradisone', or from 'Timberol' to 'Nimberol' to 'Dextro-Norlimbanol'. Synthetic raw materials are so useful since they allow a higher degree of freedom in perfumery composition. A perfumer can build his own signature rose, while otherwise he is limited by the palette of natural rose oils. He even can create a true headspace  --the real smell of a flower bud--  rather than what is left after distillation of the plant material, and he can create scents of flowers that do not yield an essential oil. So chemistry opened up artistic freedom of perfumery, and that is the critical price criterion. 

3. Several years ago I was invited to discover the extractions of rose absolute and jasmine at Chanel, but chemical synthesis can produce even more potent scents during the manufacture process in a lab or in a factory. What are the most unforgettable experiences for an organic chemist?
Philip Kraft: End of 1996, Katja Schultz and myself (J. Essent. Oil Res. 1997, 9, 509--514) distilled some large quantities of Angelica root oil to investigate its macrolide fraction, and those very last, high-boiling fractions we isolated had a truly unforgettable, extremely lovely musky scent. This scent is still in my mind, and is amazingly close to the recently launched '(untitled)' (Maison Martin Margiela, 2010) with its 0.3% galbanum and its 17% of 'Serenolide'. In the discovery of Pomarose we were chasing a minor impurity, the NMR of which then gave the inspiration to synthesize a structural isomer, that finally even had superior olfactory properties and became 'Pomarose'. Also in the discovery of the patchouli ketol 7.171 (p. 255), we were chasing a powerful impurity that initially spoiled the olfactory purity of a woody-ambergris odorant. These truly were unforgettable experiences as well. 

4. Perfumers do not often wear a fragrance when they work. Do you wear a fragrance when you work? What perfumes do you enjoy to wear or to smell around you?
Philip Kraft: I do wear perfumes most of the time, and in a lab there are generally many sorts of smells and solvent notes, so it is not too much of a problem. I usually wear it on the arms only, often one per arm, and more subtly in the morning, so that it does not interfere with a pre-evaluation of the freshly synthesized odorants, which anyway are more potent. Today I wear 'Amber Soie' (Armani/Privé, 2004) by Christine Nagel layered 2:1 with Sophia Grojsman's '100% Love' (S-perfumes, 2003). I do have a big collection of scents in my lab, which I also use for my lectures, but my desk at home is even more crowded with flacons, new launches, own composition, demo formulas. After work I can wear them more generously, but even at work, I often take out a flacon to distress, to focus or simply enjoy a certain smell or odor note. 
If I would have to give a current spring-time top 10, it would probably look like this: 
1. 'Legend' (Montblanc, 2011) by Olivier Pescheux; 
2. 'the One Sport'  (Dolce & Gabbana, 2012) by Nathalie Gracia-Cetto and Guillaume Flavigny; 
3. 'Artisan' (John Varvatos, 2009) by Rodrigo Flores-Roux; 
4. 'Egoïste' (Chanel, 1990) by Jacques Polge; 
5. 'CK free' (Calvin Klein, 2009) by Ellen Molner and Rodrigo Flores-Roux; 
6. 'Unforgivable' (Sean John, 2006) by Dave Apel, Pierre Negrin, Caroline Sabas, and Aurelien Guichard; 
7. 'gs01' (Biehl Parfümkunstwerke, 2009) by Geza Schoen; 
8. 'Escentric 02' (escentric molecules, 2008) by Geza Schoen; 
9. 'Wonderwood' (Comme des Garcons, 2010) by Antoine Lee; 
10. 'Eau Radieuse' (Humiecki & Graef, 2008) by Christophe Laudamiel. 
But I also love the complete 'L'Oeuvre Noir' scents by Kilian, and layering fruity female scents like 'Oh Lola!' (Marc Jacobs, 2011) by Calice Becker and Yann Vasnier on dark woody masculine ones such as 'Polo Double Black' (Ralph Lauren, 2006) by Ellen Molner. Wearing perfumes always inspires to work on certain notes, or certain odor aspects, so it is even more than only fun. A lot of fun and inspiration is compounding with your own products, as is getting demos from others with your most recent new odorant molecules. For instance, I just received a very excellent demo from Alain Alchenberger called 'Nemesis' for one of my most recently designed new high-impact odorants. 

5. Perfumers have to learn an impressive number of ingredients before they start creating, but chemists usually create a big number of molecules before a selection is made. I did not count their number in C&S book, but do you know how many different molecules have you smelt since you began making them? 
Philip Kraft: Well, fragrance chemists have to learn all the perfumery benchmarks as well, and they best know all the ingredients a perfumer knows as well. When working on a certain family, you will soon know in fact many more materials. For instance when working on musks, we have synthesized certainly around 1000 different musks alone, which is almost as if the whole composition palette of a perfumer would constitute of musks only. The numbers of different molecules I made and smelled are immense, but of course we smell also the molecules of our colleagues. Therefore, it is really impossible to give any precise numbers. 

6. More than one hundred years ago, the orris notes and flower absolutes, then musk, amber secrets and the rose … all delivered their key notes and became available generating new perfumes. What is today the Holy Grail of research?
Philip Kraft: There are several Holy Grails of Fragrance Chemistry: The 'next Hedione', a readily biodegradable, new and transparent neo-'Iso E Super', the 'best-ever' musk, the first synthetic commercial vetiver odorant, the first commercial synthetic patchouli odorant, the most potent orris odorant ever, a completely unprecedented new odor note, a new floral odorant of an 'unknown flower', the most radiant muguet ever, the possibilities are absolutely endless, and each single one of them constitutes such a fundamental breakthrough that it would revolutionize perfumery. We will surely see much more in the not too distant future. The current market needs new signatures, and these have to come from 'new molecules', and also environmental and toxicological issues bring about new Holy Grails. 

7. Marine notes did not exist in a lab several decades ago. Are there scent territories yet to be discovered and what do you consider as a the future of scent and chemistry?
Philip Kraft: It is quite impossible to predict where trends will go. 'Azurone' for instance was initially developed for fine fragrances only, but is now much more sought after by wash and detergent perfumers. At that time, nobody expected people would like a marine note creeping out of a washing machine, and that's not even 10 years ago: There is always a new freshness, a new way to seduce, simply because the old fresh no longer is fresh anymore, or a stereotypical seduction no longer works out ...  scent and chemistry is certainly a matter of fashion.

8. In the enchanted forest of perfume ingredient some "flowers" might get lost. Are there modern ingredients from Givaudan (or other companies) which are not enough known and could be used to bring a stronger signature to perfumes or body products?
Philip Kraft: For sure, there are undiscovered treasures already in the Cardex (Givaudan), the Blue Book (Firmenich), or whatever the raw material inventory is called. 'Calone 1951' and undecavertol were around a long time before they became trendy. Maltol and ethyl maltol even longer. Yet, it requires the right brief, a daring and experimenting perfumer, who knows all the available materials of his palette, and a customer determined to go for the new and unusual. It is true that this might get more difficult with all the rush and time pressure, and consequently, the limited amount of time a perfumer can now focus on a brief. On the other hand the vast market requires signature and novelty, and we really did see a lot of exciting new fragrance launches, e.g. Christophe Raynaud's 'Decibel' (Azzaro, 2011) with a very prominent licorice note. It might however take a while till the market goes totally crazy for licorice, and since a few licorice-smelling odorants are existing, before a lovely licorice-magnolia-musk odorant I discovered years ago, and which a perfumery student girl ludicrously termed 'Kraftolide', will have a chance to jump in on that trend -- and extend it even further. However, perhaps 'Mystical' (7.514) byJean-Pierre Bachmann and Felix Flachsmann can now initiate an incense rush, as after major gourmand and marine trends, incense notes are already on the rise for some time, and now even outside the niche brands. Antoine Maisondieu's '7 de Loewe' (Loewe, 2010) may have shown a way into the future here already.

Photo: Givaudan factory in the 1920's - Vernier

Read also Scent & Chemistry - the book presentation.
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Friday, May 25

Scent and Chemistry - book review and personal presentation

Schimmel, Dragoco, Firmenich, Givaudan - a century of research
Scent & Chemistry - The Molecular world of Odors
plus two special perfumes in my collection

I was born 45 km away from the birth place of Leopold Ruzicka, the man who made the macrocyclic musks 80 years ago and my other name on my birth certificate is the maiden name of his mother. I didn't know that 20 years ago when I first read the high dilution  method he used to make the new musks, a technique I was ready to duplicate in the Organic Chemistry Faculty. The lab was my playground and since then Baudelaire, Lalique and science textbooks share the same place in my room among precious bottles.Don't blame me if I love chemistry, I see no contradiction with Nature and Art!
The new edition of  Scent and Chemistry: The Molecular World of Odors, originally written 20 years ago by Günther Ohloff, is like a perfume, a dense collection which opens the gates to the huge library of odors in the world, a book which can be used in many ways - a manual, a memory tool, the starting point for a scent investigation, an index to more detailed work in the scientific literature. The opus "Scent & Chemistry" is written by three eminent chemists, but it is signed with the heart of a perfumer paying respect to more than a century of fragrance research and it emphasizes the contemporary part of the perfume industry. 
Günther Ohloff (1924-2005) was Firmenich research director from 1968 until his retirement in 1989, his scientific work is documented in 228 publications and 111 patents.
Wilhelm Pickenhagen (1939-) was a research chemist at Firmenich and between 1996 and 2003 head of corporate research at Dragoco. He authored 60 scientific publications and 29 patent publications
Philip Kraft (1969-) joined Givaudan research in 1996, has authored 78 publications and 27 patents and invented Super Muguet, Azurone, Pomarose, Serenolide, Cassyrane, Sylkolide.

The latest chemical research, more than 1500 molecules with their structures, more than 300 new exquisite perfumes using special ingredients, more than 800 references from the scientific literature and more than 400 pages about the molecular world of odors illustrated with the "picture" or Pomarose on the cover make  Scent and Chemistry the most coveted book of the year. It is dense like the most complicated floral absolute and a useful tool when one knows how to use it. It shows that only a small fraction of the scented universe is known. Many jewels are reserved for perfumers and other are kept in precious vials by several chemists in Switzerland before few of them would ever be produced for the market.


There is undoubtely a chemistry between us and our fragrance, between a perfume lover and the perfume, but what is chemistry for a perfume lover?

Chemistry is at the heart of perfume's art and without chemistry we wouldn't be able to speak about aesthetics today. These "chemicals" with impossible names are the bricks of our universe - the alphabet of life. Their study is the essence of knowledge and science of life. The vocabulary of perfumes, extremely rich and dense, but not easy to learn, appeared thanks to chemistry and not exactly because of perfumers. Perfumers rarely speak, evoke, explain, unless they do not fear to lose their "secrets" in an extremely naïve attitude in the third millennium. They do not need to verbalize. But chemists needed a practical, precise and concise approach in order to understand, classify and re-produce the odors of nature since the development of organic chemistry. They were also the first to publish descriptions when patents became a major aspect of the industry. In the contradictory world of perfumes, a chemist is appreciated by the number and quality of papers he signs while a perfumer is often silent like a Sphinx and his name disappears in the sands of time. From this mutual interference art-science evolved the modern art of perfumes and a new understanding of the past.
For instance, what precisely is a musk? Dr. Philip Kraft, one of the authors of Science & Chemistry, is one of the few on this planet who knows in detail what is the nature of this mysterious word which captivates the human kind since centuries. During his research when he invented for Givaudan the new musks (five categories in 2012 presented at p.363)  Dr. Philip Kraft smelled more than 1000 musk molecules, a process similar to what Carl von Linné did for plants when he invented the botanic taxonomy. Smelling one thousand musk molecules is like reading the most encyclopedic definition of a word with all its synonyms in a dictionary. 
The world "natural", unless it refers to something strictly defined by cosmetic legislation in Europe, is very tricky. A ratio between the fragrance ingredients that are truly man-made (they have not been reported in nature) and those which are key odorants in plants, often found in trace and re-produced in lab, will surprise many consumers. Several man-made molecules, not reported in nature when they were invented in the previous decades, were only recently spotted in traces in exotic plants. It is the case of some musks or some molecules which act as pheromones in the animal kingdom, but are not labeled under this name on a perfume organ. It is difficult, if not impossible, to say that X odorant cannot exist in nature.
Under the exotic name "Anjeruk", a modern specialty of Givaudan, you will not find an artificial demon (it contains a sulphur atom), but the key ingredient of "Citrus nobilis", developed after an original research. The recent Delphol HC, Delphone and Splendione from Firmenich are sparkling jewels, the diamonds of the transparent jasmine note with a fruity theme, while Karmaflor is the most astonishing salicylate made after its discovery by Roman Kaiser in the exotic indian flowers of Saraca, now at the disposal of perfumers. Silicon based odorants, still a research theme, open the landscape of an unknown word which smells science-fiction, like the long sought after Spice from Frank Herbert's DUNE.
Learning how to smell and learning what an ingredient stands for is a process which started with chemistry and through the patient analysis of essential oils at the end of XIX century when perfumers began to understand what they were smelling. You cannot know what "tonka bean" stands for until you smell pure coumarin, you cannot understand what "vanilla surabs." can bring in a perfume without knowing vanillin and you cannot describe jasmine without knowing what it contains. If people speak today about "the indolic quality of a flower" and they extrapolate a known quality of the garden jasmine it is because at the end of XIXth century a man called Hesse analyzed the jasmine oil and showed the amount of indol it contains. The vocabulary of perfume art owes to chemistry the precision and the truth. You cannot blend intelligently naturals if you do not know the molecules which makes them or if you do not know the history of perfumes, what other perfumers did with the same "blend" in the past.
For instance, the transition between the ambery and woody family is explained at page 34 of "Scent and Chemistry" with the example of 8 sample odorants: (-)Ambrox, Amberketal, Ambrocenide, Timberol, YsamberK, IsoESuper, (+)cedrol, Folenox.
Organic and analytic chemistry are the microscope of the perfumer. They show what a natural smell is, how Nature generates a composition perceived as an harmonious unity of odors. They allow also the creation of other details often perceived by the nose as a trace or impurity in the general scent. For example, cis-jasmone, (-)methyl jasmonate and (+)epi methyl jasmonate and other jasmonoids occur in a number of other plants providing clues for the creative perfumer (p.262).
Chemists working in the fragrance industry are a special type of artists thinking through craft, a concept I borrowed fro the history of XIXth century art. They imagine molecules, design an incredible variety of scented jewels and select only a few of them which will be used in the future by creative perfumers. While none of them would call himself an artists, they are actually engineering the emotions of the future generations, they generate the bricks which are responsible for everything you'll love and feel in terms of odor. They are  architects of the invisible before the perfume is given a "visible" and memorable shape through the work of perfumer. A great perfume is always the perfect mix between art and science like the building where the architect and the engineer combine their knowledge to create an outstanding work.
The art of perfumes in France is by definition artificial and the aesthetic concept of artificiality shaped this art since the XIXth century and the writings of Baudelaire on beauty. Great perfumes of the XXth century understood the potential of chemistry and placed the new molecules at the heart of their creation. In the past I spoke about Jacques Guerlain and the interest that Guerlain had for chemistry since the very first days of the new science in XIXth century Paris - they had labs, patents, research, even if it was on a small scale, and collaborated with the first companies who sold molecules.

Ernest Beaux said in an interview in May 1952 (my translation from French):
"What do you understand by creation in perfumes?"
"This expression has for me a particular meaning which some would probably judge too restrictive. It is not about making a new product by mixture or combinations of already known bodies. No. Creating a perfume it's about inventing an original composition based on at least one new ingredients which can be given by Nature or by Chemistry[…] I am my only inspiration." 


Rallet lab at La Bocca when Chanel No5 was launched

Since late XIXth century the chemical literature related to perfume ingredients, whether of natural origin or imagined in the lab, increased with an outstanding factor, making the study of scent ingredients for perfume creation one of the most sophisticated areas of interest. With more than 10 000 perfumes around and a number of ingredients several magnitudes higher (considering that every natural has its chemical specificity which must be known by the perfumer) the study of odors is an entire adventure. Unlike any other artistic domain, the perfume art is additive - you cannot omit or discard the previous knowledge as you cannot take out from the blend the oil you have just added. In my library I have the impressive collection of German pre WWII Berichte, other 3 volumes devoted only to aldehydes, and thousands of patents since the first days of organic chemistry. But since that time, the amount of science (the study of naturals and the development of new molecules) became impressive. 
How do you use, learn, study, memorize everything which is under our nose and have an up-to-date picture of the chemistry of perfumes and odor perception? 
The magnum opus  Scent and Chemistry is one of the answers - an entire library is packed inside the 300+ pages like proteins adopting the most clever spatial solution for their complex structure. You open the book and you endlessly read until you know by heart what it contains, like the perfumer who smells his entire life the same essences until he knows how to use them.

2. Scent & Chemistry - magnum opus

The new  Scent and Chemistry  is an up-to-date version of the condensed magnum opus originally written by G. Ohloff in 1990 and it can be considered the most accurate picture of the scented landscape today. It has behind a century of research and the experience accumulated by three noted chemists: Günther Ohloff, Wilhelm Pickenhagen and Philip Kraft. The book started as a first opus 20 years ago, a precise and very detailed presentation of the chemistry of perfumes written by Günther Ohloff, first in German then in English, focused also on the creative side of the industry and the impact many molecules had on new perfumes. Ohloff, is the one of the scientist behind the modern amber notes, a long Firmenich history presented in Paris several years ago during a conference at the SFP. But since Ohloff wrote the first edition of "Scent & Chemistry", an entire revolution took place. More advanced research for naturals, more molecules and of course an incredible amount of new perfumes which demonstrate the possibilities of the new art. The new science is also perception, the relation between chemical structure & odor allowing the design of the new lily of the valley notes or sandalwood. The first book, a brief and concise presentation, has almost doubled in size. 
The new  Scent and Chemistry is a useful tool for every perfume lover to understand and appreciate the science and decades of work behind all major creations. It does the most honest appraisal of the immense science and research behind every new note or creation which seduces the consumer. For instance, the success of Serge Lutens is also the perfect blend between art, poetic sensibility and chemistry and in some cases they use impressive amount of naturals combined with new molecules. Various chapters from Science & Chemistry provide the right information to understand many contemporary perfumes. There is only 2% of rose damask absolute in Sa Majesté la Rose and that's a huge dose today. Iris Silver Mist contains 25% of the molecule Isoraldeine and 4,5% orris butter, while the woody perfumes derived from Feminité du Bois have around 14% of the powerful Isoraldeine prepared from citral. 0,5 % of methyl ionone is found in Cuir Mauresque. Miel de Bois contains the powerful Ambrocenide. Gris clair has 14% of lavandin oil, but also 7% of linalyl acetate. Bornéo 1834 has 8% Iso E Super and 2,3,5-trimethylpyrazine in a Quest base around the impressive amount of patchouli oil. A la nuit contains an impressive 0,35% jasmine absolute, an exceptional amount in modern perfumes. 43% Galaxolide is the main theme in  Clair de Musc.
Chuit Naef Magnolia - based on original Ruzicka's research 80 years ago

In Scent & Chemistry you will discover many of the "secrets" behind great creations, amazing ingredients which made a revolution when they were used for the first time opening new paths in perfume creation. One of the most useful elements of the book is the presentation of the impact of an ingredient through modern creation. A careful study of the landscape of modern creations launched since 1990, the first German edition, brought precious information about the possibilities of both natural and synthetic ingredients. 0,36% Pomarose in Be Delicious for Men (DKNY, 2005) and 0,18% in 1 Million (Paco Rabanne, 2008), 0,09% b-damascene and b-damascenone in Poison (Dior, 1985), 2% isolated (-)(R)-lavandulyl acetate in Brin de Réglisse (Hermès), 0,7% Magnolione in Eden (Cacharel), 11% vetiveryl acetate in Arpège (Lanvin), 12% Vertofix Coeur in Chanel 19.
Many perfumers are so obsessed with their secrets they cannot have a proper conversation about scents while their approach about art subjects is naïve because of poor education and lack of proper readings. I remember a conversation I had in Paris with a perfumer who worked for Chanel and evoked the type of ylang used in the famous perfumes of the house, but when I asked to describe the odor I was gently refused because it was "top secret". Other perfumers have a Sphinx attitude about olfactory experiences which will certainly not help them to get appreciated anywhere. The magnum opus "Scent & Chemistry", because it is written by chemists, shows the details of famous perfumes. No poetic names, notes or fancy words, but the precise ingredient, either natural or artificial, and its relative amount in the formula. It is certainly a small revolution because the perfume is presented with its objective dimension showing the importance a certain ingredient has for the perfume history.

Chuit Naef perfume blotters for the new Exaltone in the 1930's

3. Scent & Chemistry - Opus Structure

1. Historical aspects

2. The chemical senses

3. Structure Odor Relationships

4 Odorants from Natural Sources

5. Odorants from Petrochemical Sources

6. Ionones, damascones and Iso E Super

7. Essential Oils

8. Odorants of Animal Origin

The new Firmenich products when Günther Ohloff was the head of the research

The most interesting and perhaps the most complicated part of the book is the chapter devoted to the Structure Odor Relationships: "the elucidation of the relationship between the chemical structure and the olfactory properties is the basis for the targeted design of new odorants" (p.61).
You will discover the scent and its evolution for nitrile vs. aldehyde functions; for oxa, thio and thia analogs for rose oxide, exaltolide, ambrettolide, furaneol; for sila odorants (silicon versions of linalool, beta ionone, geraniol, Coranol, Mugetanol, Okoumal); for Ge, Sn, Si and even fluorine substituted odorants. Theories about molecular shape and odors are presented along with the scent of (E,Z)-isomers, the steroids and the powerful woody steroids, the controversial existence of human pheromones "the armpit, this charming grotto, full of intriguing odorous surprises" (p.95) followed by the odor rules for sandalwood, amber, musk, vetiver, and the surprising Muguet olfactophore model (p.110), the most gourmand model for the caramel odorants, the marine olfactophore of a new generation of oceanic notes (Azurone, Aldolone), and the enantioselectivity of the odor sensation (the +/- carvone, the S/R celery ketone, the +/- patchoulol, the various jasmine notes).

In this image from my archive you have the team from Dragoco factory at Holzminden (now Symrise) in the mid 50's. Thomas, the chief for analytic chemistry, in the middle, Pampel, the chief perfumer, and on the right the young chemist Günther Ohloff, who worked for Dragoco between 1953 and 1959.

The Dragoco factory, Holzminden 1950's, where 2 authors of the book worked

4. S&C - interview

Tomorrow you will read an exclusive interview with Dr.Philip Kraft about chemistry, perfumes and the new edition of  Scent and Chemistry.

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Anthuria contained cyclamen aldehyde and the new jasmine molecules Givaudan made in the 30's

All images are from my personal archive (Givaudan, Dragoco, Firmenich, Schimmel).
          
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Thursday, May 24

Jeanne Lanvin Couture - new fragrance review

Can Couture be a flanker and not Haute enough? Apparently yes, if we consider the latest launch from Lanvin with a deep purple shade and a ribbon to remind us about the origins of the famous name. Jeanne Lanvin Couture is a flanker of the original creation Jeanne Lanvin, now with a new interpretation said to be more ... "couture". The perfume was unveiled in Paris at the Opera Restaurant. 
Certainly not my vision about couture and not at all how I see Lanvin fashion today, the new perfume is extremely fruity, raspberry-blackberry, on a musky drydown with a sparkling top note. It is a nice and balanced composition sharing the same vibe with the delightful fruity perfumes sold by Yves Rocher as an extension to their shower gel line or the more recent Parlez moi d'amour (John Galliano) which has a stronger floral fruity theme.
Jeanne Lanvin Couture stays between the original super strawberry note of the classic Haute Couture perfume by Givenchy and Mûre et Musc by Artisan parfumeur, with a small accent on the modern rose, now a delicate peony-magnolia-Chloé rose and a green violet top note. It is not really interesting and certainly not very "haute couture", except the obvious Givenchy inspiration. But the funny thing is that "couture" is a license, Lanvin is not a perfume house as it used to be in the days of Arpège, it is just a contract with a major cosmetic group, there is no in-house perfumer and no perfume studio.


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Wednesday, May 23

L’OR BLEU, Eau parfumée en Ouest-Lumière - Yann TOMA & Francis KURKDJIAN



Ce soir je suis invité à TOULOUSE à l'espace EDF pour l'inauguration de l'exposition d'art de l'artiste Yann TOMA et du parfumeur Francis KURKDJIAN. 
2012, le centenaire de l'Heure Bleue (The Blue Hour) est aussi l'année d'un événement d'art exceptionnel, un nouvel horizon à travers L'OR BLEU (The Blue Gold) une eau parfumée qui met en oeuvre une eau de jouvence de l'avenir par le double travail d'un artiste et d'un parfumeur contemporain. Aucun lien par contre avec le parfum mythique de 1912 car la création mise en lumière à Toulouse est une oeuvre d'art contemporain autour de la notion d'eau, l'or précieux de couleur bleue source de la vie sur Terre, mais aussi le chaos si on revient à la mythologie égyptienne où la couleur bleue était associée au tout puissant dieu Seth.
Dans la tradition ancestrale des parfums magiques où odeur, saveur, énergie et intention du "chamane", désormais l'artiste contemporain, se trouvent dans un parfait équilibre pour ouvrir le chemin vers les étoiles, L’OR BLEU n'est pas un parfum quelconque. C'est une "oeuvre à boire", comme la plupart des parfums très anciens où la frontière Moi-Autre et l'intérieur du corps par rapport à son enveloppe visible ainsi que le rapport Moi-Univers ne connaissaient pas encore les limites modernes. La dissolution des genres ainsi que la dissolution des notions est la caractéristique de cette eau. C'est un parfum à boire dans une synergie totale artiste-public-oeuvre, digne héritière des préparation monastiques anciennes encore préservées mais sous tout autre nom que "parfum", formules anciennes encore produites mes vendues sous un autre nom.
Le parfum est mis en oeuvre à travers une exposition initiatique qui présente son univers, par exemple la "roue Pelton" (la turbine des centrales hydroélectriques), des espaces de dégustation et Le Film de la Genèse de l'Or Bleu. (Γένεσις en grec) L'eau circule à travers un système de colonnes en verre pour permettre la dégustation de l'eau magique.

"L’Or Bleu véhicule l’idée d’une eau magique, purifiante, guérisseuse et régénératrice. Une véritable eau de jouvence dans la tradition de l’eau de la Reine de Hongrie, parfumée et comestible."
La formule magique du parfum contient: Citrus bergamia (bergamot), Citrus limon (citron), Citrus reticulata (mandarine), Citrus sinensis (orange douce), Rosmarinus officinalis (romarin), Mentha Spicata (menthe douce), Cedrus atlantica (cèdre Atlas), Cymbogon citratus (citronelle lemongrass), Foeniculum dulce (fenouil doux),  Hibiscus abelmoschus (ambrette).
L'OR BLEU est un parfum 100% naturel sous le signe de l'Art, un parfum qu'on peut boire infusé d'une énergie particulière, l'Ouest Lumière.
A lire aussi l'interview réalisée par l’équipe de recherche CNRS Art&Flux (UMR ACTE/CNRS) avec l'artiste et le parfumeur l'OR BLEU.


L’OR BLEU, Eau parfumée en Ouest-Lumière 
24 mai au 9 septembre 2012 - Pont Mécénat
Une oeuvre de Yann TOMA & Francis KURKDJIAN
En cette année 2012 où s’est tenue en France la 6è édition du Forum Mondial de l’Eau, l’espace EDF Bazacle, à Toulouse, accueille deux artistes de renommée internationale : le plasticien Yann Toma, président à vie de Ouest Lumière, et le parfumeur Francis Kurkdjian. Ensemble, ils ont réalisé une oeuvre unique L’Or Bleu. Cette création qui permettra aux visiteurs de boire une eau parfumée en Ouest-Lumière a trouvé en l’espace EDF Bazacle, haut lieu de patrimoine industriel, dédié à l’eau et, encore aujourd’hui, à la production d’hydroélectricité, un écrin extraordinaire.
Dès leur première rencontre en 2009, Yann Toma et Francis Kurkdjian décident d’associer leurs imaginaires autour d’un projet artistique. Bien que très différents ils se rejoignent autour de références artistiques communes. L’Or Bleu s’enrichit ainsi de la fusion de leurs deux univers et devient comme par magie une oeuvre en même temps qu’un produit de consommation.
L’Or Bleu est l’héritière de concordances historiques étonnantes. En 1371, nait au Bazacle, la première société à actionnaires au monde. Cette enfance de la société anonyme à capital social unique le relie à l’univers de Yann Toma, artiste-entrepreneur. Une année plus tard nait l’eau de la reine de Hongrie, tout premier parfum proposé sous une forme alcoolique. Fringante ancêtre du parfum moderne, elle mène naturellement à l’univers de Francis Kurkdjian. L’invention de la société par action et la création d’un parfum connu pour être une eau de jouvence ont servi de tremplin à la création de L’Or Bleu.
L’année mondiale de l’eau est une dernière concordance marquante pour la création de cette oeuvre. L’Or Bleu offre à chaque visiteur la possibilité de réaliser un acte militant en goûtant de cette eau chargée en énergie artistique. Il s’agit d’engager l’individu de façon symbolique dans la lutte pour le droit à l’accès de tous à l’eau potable et de sublimer, grâce à L’Or Bleu, la beauté et la préciosité de l’eau.

Espace Bazacle EDF

La formule magique du parfum L’OR BLEU, Eau parfumée en Ouest-Lumière

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Tuesday, May 22

2012 FIFI Award Winners - The OSCAR of the fragrance industry

The Fragrance Foundation announced the 2012 winners of the 40th anniversary FIFI Awards, the equivalent of the OSCAR for the fragrance industry.



Fragrance Of The Year





Perfume Extraordinaire:

Bond No.9 New York Oud signed by Laurent Le Guernec (IFF)



Luxe (>250 doors):
Men's Gucci Guilty pour Homme

Women's: Tom Ford Violet Blonde




Nouveau Niche (up to 250 doors):

Men's & women's category: Tom Ford Private Blend Jasmin Rouge

Broad Appeal (mass merchandisers like drugstores and/or chains):
Men’s: Elizabeth Arden Curve Appeal for Men
Women’s: Heidi Klum Shine


Direct To Consumer (TV shopping, online, catalog, or door-to-door):

Men's: Yves Rocher Comme une Evidence Green

Speciality Brand (one retailer and/or brand name in one retailer):
Anthropologie 1922 Lily Sanguine

Consumer's Choice:

Men’s: Bath and Body Works Signature Collection for Men Classic
Women’s: Victoria’s Secret Angel





Interior Scent Of The Year: 
Diptyque Paris 34 Boulevard St. Germain


Bath and Body Line of the Year: 
Giorgio Armani Acqua di Gioia


Best Packaging Of The Year
Broad Appeal Men’s: Elizabeth Arden Curve Appeal for Men
Broad Appeal Women’s: Victoria’s Secret Angel
Luxe Men’s: John Varvatos Star
Luxe Women’s: Prada Candy



Media Campaign of the Year
Men’s: Gucci Guilty pour Homme
Women’s: Chanel Coco Mademoiselle



Hall of Fame Fragrance
Men’s: Giorgio Armani Acqua di Gio
Women’s: Hermes 24 Fauborg (Maurice Roucel)



Elizabeth Taylor Fragrance Celebrity of the Year: 
Justin Bieber Someday



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Sweet Dreams 2003 Thierry Wasser for A Lab on Fire - new fragrance review


A fragile floral perfume, "Sweet Dreams" by Thierry Wasser for a Lab on fire might be considered an ode to those delicate jasmine-like flowers which scent the air at night like Philadelphus coronarius or even the flower know as "belle de nuit". The perfume explores the delicacy of the petals in the wind and not the majestic opulence usually associated with night flowers, it is the souvenir of a perfume on a pillow. Musks and airy notes with a faint touch of vanilla surround the floral salycilate vibe of an exotic flower, yet dominated by a jasmine molecule which portrays the mock orange scent at dawn in this specific context. The top note of the perfume contains an aspect of a floral bitter rhubarb "plastic" note that I discovered at Firmenich. 
The entire perfume can be considered a work around a selection of molecules with a cyclic ring which are thought to act as hormones for the flower - it is not the official theme, but that's how those molecules smell when you have them in pure under your nose. The ethereal top note of Sweet Dreams with bergamot-petitgrain-neroli and touches of lavender evoke also the perfumes used to sleep (like Eau de lit, Guerlain) while the musky-slightly ambery drydown evokes the beach sand with a faint suggestion of "coral" breeze (you can find also in Dune, but Sweet Dreams and Dune are two distinct perfumes). The floral heart suggests to me the beautiful flower which sits inside Dioraddict inside a vanilla mountain. 
Sweet Dreams 2003 is a very light and intimate scent, the most delicate and "abstract" by its naturalness in the collection of art perfumes proposed by A Lab on Fire.
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Monday, May 21

Shalimar Parfum Initial l'Eau (Guerlain) - new perfume review


Un flanker (L'eau) d'un flanker (Parfum Initial) d'un parfum original (Shalimar) reformulé depuis 1920's quand Jacques Guerlain a surdosé la vanille pour en faire l'archetype oriental du XXe siècle. 
Son odeur? Comme son nom et l'intention. Shalimar dilué dans l'eau Dior, avec des notes vertes et fraîches, c'est tout un autre parfum, sauf Shalimar, avec une jolie évolution sur la peau. Par contre, si je ne l'aime pas du tout en tant que "version" du Shalimar pour les jeunes filles sans prétention, j'aime bien la départ du parfum et les notes spéciales qui se cachent dans la création, surtout le coeur floral, tendre et sensuel à la manière d'une fleur de nuit (belle de nuit des Iles, fleur jasminée qui ne s'ouvre que la nuit) enrobée dans une vanille tendre comme le MUST (Cartier) version moderne.

Description officielle pour Shalimar Parfum Initial l'Eau (Guerlain): parfum hespéridé vert frais avec des notes de bergamote, pamplemousse, néroli, iris absolu, jasmin, rose damascena, fève tonka, vanille.
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Sunday, May 20

Un bateau pour Capri - Eau d'Italie - new fragrance review



Maybe the less interesting and the less original creation from Eau d'Italie (do you remember the creative shock of their first 3 perfumes?), "Un bateau pour Capri" is a delicate and gentle invitation in a luxury resort.
"Positano's Hotel Le Siranuse was by definition the place where la dolce vita was to be found on Italy's Amalfi Coast. For it's 60th anniversary Eau d'Italie have created an Eau de Parfum inspired by the glamorous women who stayed with them at the time. Think Grace Kelly or Liz Taylor on a cool summer morning, head tied in a printed silk scarf, large dark sunglasses, boarding a wooden Riva speedboat headed to Capri, Un Bateau pour Capri."
The perfume is a floral fruity powdery woody with a modern rose-modern cedar accord inside a comfortable musky breeze, a theme which has gradually evolved since Eternity and Escape until the recent rose-peony creations where the oceanic vibe disappeared.  Delicate notes of sambac jasmine-heliotrope-apricot/peach surround the freshness reminiscent of the recent Bulgari perfumes created after Mon Jasmin Noir. The fruitiness is however delicate and well dosed under the bitter dewy freshness of freesia, but the overall impression lacks the original approach Eau d'Italie was known for.  The drydown is unfortunatelly the classic shampoo scent you find in all major mainstream launches.
Official ingredients for Un bateau pour Capri (Eau d'Italie): peony, freesia, peach, sambac jasmine, rosa centifolia, heliotrope, solar wood, cedarwood, musk.

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