Every legend starts with a story and every story starts with a fiction. And science. Based on true facts! Spoturno was a master, his own persona was a brand, an invention. The perfume story starts much earlier, in 1897, but only eight years after, following a selection of rather strange events, the business emerges as the legend known today. With a lot of money overnight. As a journalist, and well aware about what today is called PR, François brought something very different in Paris. Here is a sample of one of the versions of the original story of the crystal bottle, as presented in a long article provided by Coty bureau de presse from my archive. Mid 1920's. You will notice how things are different, even under their official form, from what the public knows today. In perfumes myth are to be preserved in front of the public, the original truth is revealed only to connoisseurs. The "truth" is the real story of creation, the author, the genealogy, the inspiration, the importance, the context. The only thing which matters for the public is the quality, the emotion provided by the scent and what is written on the label.
Many things puzzled in the stories of this house and because there was none to answer my perfume questions in the ultra secret perfume milieu, I made my own "detective" investigations in the past seven years which represent the elements of a perfume dossier.
Many things puzzled in the stories of this house and because there was none to answer my perfume questions in the ultra secret perfume milieu, I made my own "detective" investigations in the past seven years which represent the elements of a perfume dossier.
Did you enjoy my article? Sign up for updates about new fragrances, reviews of artistic perfumes and exceptional vintage masterpieces. I would be very happy if you would consider joining 1000 Fragrances, throughRSS feed,GoogleFriend connect, Facebook (more personal), or any other way that appeals to you.
Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
