More than 800 new launches compared to 2002 and 33 times more niche perfumes. The numbers are here - 13 times more perfumes compared to Angel era. A celebration of CREATION. The industry has never been so prolific and creative, serving the PERFUME and transforming the market into a market of flowers - no winter, only eternal spring with flowers blooming at every moment. Two in the morning, two at the sunset all over the globe. Like Nature, the Perfumer knows no rest to enchant the world. An explosion of beauty and experiment - what fails this year will be improved the following season. No more "domination" of perfume best-sellers, no more number 5. Nature loves variety and diversity.
I do not have today the 1330 new samples and nobody has. Perfume is not preserved. It fades like the anonymous perfumers who produce them in high secrecy leaving behind no trace of their works, just the WORK. For many perfumes launched in the past decade the only proof of their existence is their mention in one of the indexes of the Fragrances of the World previous editions. I do not have many of those launches, too pretentious to be presented on my blog for the Parisian houses who made them, not even samples. The creations and the people behind disappear with an incredible speed as if their work was in vain.
There is a Latin phrase ... "Sic transit gloria mundi" and its version given by Guerlain.
There is a Latin phrase ... "Sic transit gloria mundi" and its version given by Guerlain.
Today, the CELEBRITY is the Perfume.
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"1,330 new fragrances have been tracked in 2012, up from 1,220 in 2011. While Lady Gaga Fame from Coty was one of the most highly anticipated launches in 2012, the fact is that the number of celebrity launches, after a decade of progress, fell back sharply: 52 new celebrity fragrances appeared in 2012, compared to 74 in 2011. At the opposite end of the fragrance market, the niche movement continues to explode, 331 launches in 2012 compared to 276 in 2011. "
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
